You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, then it’s a simple fix, but for the sake of elaboration, let’s delve deeper into how search engines work and reveal what duplicate content really is.
Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than the text in the body section of a page.
The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.).
The reason for this is simple, page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. This has the tendency of diffuse a pages ranking potential.
Click Here to Read the Complete Post – “Block Segmentation, Duplicate Content, SEO and IR” or simply click the image above. As always, comments are welcomed and encouraged!
Read More Related Posts
Creating optimal URL structure is critical to search engine optimization. The one-off site structure is an SEO
tactic that has been around for over 10 years and silently kicking dents ...
Have you ever felt you may have targeted the wrong audience with your advertising and marketing efforts? Chances are your revenue model could increase sales conversion dramatically as a result ...
Your website design is the first and possibly last thing your visitors will see when assessing your business. So, it is important to put your best foot forward and (a) ...
Implementing contextual categories and granular metrics such as keyword-rich naming conventions vs. non optimal generic or “less descriptive” category names invariably impact your SEO efforts.
Just like the photo above, if ...
If you are involved in SEO and make your living ranking websites for competitive keywords, you have to know which of these three aspects (SEO, Competition or Authority) you are ...
Contained in this post are practical SEO Tips to step over complacent competitors by targeting the least common denominator with SEO. This, in turn, churns lackluster contenders off the page ...
Warning: If you currently provide SEO or SEM services, use PPC or Affiliate Marketing for your website(s), consider yourself "put on notice" that the market-devouring collaboration between Theme Zoom and ...
Here is a sneak peak of the recent collaboration with Themezoom / DWS. Although I briefly hinted at the projects we have percolating in the labs, Russell Wright was courteous ...
I have heard the connotation that PPC (pay per click marketing) is like crack, that once you start you can’t stop using it, and for many businesses rightly so.
In all ...
Thinking from the perspective of a computer science engineer, what is the fastest way to combat search engine spam and websites with low quality?, simply de-index them by raising the ...
Creating Optimal URL Structure for SEO
Business to Business Internet Marketing
Website Design – Designed for Traffic & Search
Do Categories Matter for SEO?
The Difference Between SEO, Competition and Authority!
SEO Tips to Step Over Competitors
Domain Web Studio 3.0: SEO Tools for SERIOUS
New SEO Tools in Progress
SEO: Are Search Engines Raising the Bar?