You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, then it’s a simple fix, but for the sake of elaboration, let’s delve deeper into how search engines work and reveal what duplicate content really is.

Block segment analysis dictates the value of weight / ranking  factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than the text in the body section of a page.

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.).

The reason for this is simple, page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. This has the tendency of diffuse a pages ranking potential.

Click Here to Read the Complete Post – “Block Segmentation, Duplicate Content, SEO and IR” or simply click the image above. As always, comments are welcomed and encouraged!

-Jeffrey

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