in Link Building, SEO Resources by Jeffrey_Smith

SEO involves a combination of on page and off page factors which produce a distinct effect (a higher ranking for specific exact match and broad match shingles). Therefore, instead of topically breezing over them in vague reference, let’s dig deeper into how search engines work and how you can craft your content, topical theme and link structure to amass a higher relevance score in search engines.
link-building-seo
We know that based on the link graph (the infrastructure of the web) that links all have distinctly different cycles for how and when they express their influence as well as each link peaks, recedes or sprouts page rank and authority.

The reason applying SEO in layers matters is, with so many types of spam that search engines must combat in order to preserve the integrity of their result pages, often links are kept in quarantine for months before they pass value.

Combine this with the fact that total link flow share is contingent on the inbound links in tandem with internal link flow and external links augmenting a page, then add crawl rate to the equation (it only matters if it is indexed) and it is no wonder why some pages take the lion share of traffic via keyword expression, authority or domain level infusion of ranking factors via osmosis.

This is why using site architecture and scaling topical keyword/subjects allow the lens of your website to reach out (via tags) and funnel more juice to your internal pages, which in turn expand your websites taxonomy.

For example, I understand they each keyword has a threshold/tipping point and through site architecture, internal links, relevant content (in exact match and broad match format) in addition to IP diversity from inbound links from other websites that each page can serve to rank the type of queries used in a search engine.

For example if I have an abundance of content which includes a particular word with a specific density or co-occurrence that is a direct indicator to search engines that the existence of that word in tandem with related keywords and supporting phrases means that each of those pages builds relevance for the root word.

The more often it occurs within the site, the more page weight the root word has. Eventually, once your website has reached a threshold for co-occurrence on a page level and domain level, your website can acquire related rankings that pertain to that root word or phrase (even if it is sparsely mentioned in a title, description or in some instance on the page).

Depending on the off page factors (who links to you, with what anchor text and the age and authority of the page or domain) the characteristics of those keywords are either amplified or nullified (based on relevance).

There are various factors involved that determine which types of links to use when you use them and how you layer each make just as much sense as the anchor points you use to propel each page into the spotlight. No-follow from trusted domains, do-follow from relevant sites, directories (which may or may not score well or have authority), RSS directories, article marketing (for IP diversity), sitewide links (through blogrolls, widgets or badges), reciprocal links, etc.

SEO is not just about creating content and crossing your fingers and throwing links at your pages to see what sticks, it is about ensuring that the on page factors require the least amount of energy to produce maximum results. Link building is just that, link building, but SEO is the real science behind the method, the blueprint, the taxonomy and the mapping of co-occurrence to ensure that the topical areas of interest rise to the top and define your theme.

It is the potency of each link such as a high percentage of deep links, how many links are leaving that page, how many links are shared internally from strong internal or external pages that determine where each site fits into the link graph (and how it impacts rankings).

Depending on your strategy, you can determine if a page ranks specifically for a small subset of keywords or if you allow keyword stemming to occur and you take a less formal approach and let the site breathe a bit with a more nebulous approach for SEO.

It is better to start with an exact match keyword first by building up internal link relevance from linking to a specific page with predetermined anchor text to expedite that keywords authority and importance in the ranking algorithm.

For example, one of the reasons Wikipedia ranks so well for so many things is due to this type of internal link mapping and use of supporting external links. The word internet for example with over 2 billion competing pages is captured from 30K external links to ONE page and 50K internal links to the SAME page from within Wikipedia.

Magnify that by millions of words, deep links and external links and what you have is a ranking juggernaut that devours markets, niches and contextual references whole. What I am suggesting is, it is possible to create the same type of site architecture on a smaller scale, map out the internal link flow and co-occurrence, the required amount of content for crossing the threshold/tipping point for your shingle “select keyword or key phrase” and ranking as a by-product or superior ranking factors.

The only difference in what your site ranks for can be broken down to 2 simple things intention and execution. By using a few simple (search operator/metrics), you can determine what the tipping point is for any given keyword by looking at the top 3-5 sites ranking for those keywords, their deep link percentage, the content threshold and link profile of the supporting pages (both internal and external) based on the trails they leave behind.

The one with the highest score (or least amount of diffusion) take the top position for the given root word or exact match phrase with the highest co-occurrence. Think of it of the page with the least resistance for any given keyword / co-occurrence search is the one that is returned.

A query is just a request to eliminate millions of choices and narrow it down to the keywords placed in a specific array which determine the order of importance and contextual reference. Change the order of the query and new results are produced (even if it is through using capital or lower case letters the results can change) as emphasis plays a huge role in relevance.

On a side-note, anchor text (the text in the link and volume of links with related anchors) plays a big role in this phenomenon (for scoring relevance for pages in the SERPs). Without the proper dynamic for internal links or a high threshold of deep links to a page, sitemap or some method to feed the page adequate link flow, it will fall short of the objective (and end up on page 2 or beyond).

The pages that rise to the top are those that exceed the keywords tipping point for any given keyword. Depending on the phrase and how many pages are targeting that exact shingle “group of words”, the requirements shift for co-occurrence and expression. For example, a long tail keyword may only require 2 pages of content, a few internal links and one good link from another source outside the website.

On the other hand a competitive term may require thousands of pages on the topic (or at least have the keyword married to related phrases on thousands of pages across a domain) in tandem with thousands of internal and external links from other sites to that page.

There is no guesswork associated with SEO, it is all based on mathematical equations cloaked in relevance. The key is understanding how search engines compile data, how they evaluate certain metrics and how you can implement the proper use of resources to impact the end result .  

Read More Related Posts
Does Your 2009 Marketing Budget Include SEO?
As 4th quarter (Q4) earnings are tabulated, companies who experienced record growth as a result of SEO are eager to initiate their online marketing objectives for the first quarter of ...
READ MORE
Man Vs. Machine: Machine Learning Citation and Relevance
In today's competitive SEO landscape between multimillion dollar content wars, automation and improved search engine filters, how does your website stand up to the competition? As a contingency of SEO, we ...
READ MORE
SEO Tips to Step Over Competitors
Contained in this post are practical SEO Tips to step over complacent competitors by targeting the least common denominator with SEO. This, in turn, churns lackluster contenders off the page ...
READ MORE
SEO Tools: Looking Back to Move Forward!
Sometimes, especially with SEO tools, you've got to go back to move forward. I recently stumbled accross this old video of myself and my good friend Matt Da Cruz from 3 ...
READ MORE
SEO and Big Brands…Do they ALL need it?
Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s ...
READ MORE
Getting Back on Track After the Google Mayday Aftermath
If you spend as much time analyzing the SERPs (search engine result pages) as we do for the purpose of proactive SEO planning, you are bound to catch patterns or ...
READ MORE
Search Rankings Start with Great Keywords
Search Rankings start with great keywords, in fact targeting the wrong keywords or modifiers only attracts the wrong audience to your content. Optimizing the right keywords and modifiers is your ...
READ MORE
What SEO can Do For Your Business
If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and ...
READ MORE
Catching SEO Blunders
Let’s face it, in the real world, sometimes things break. Maintaining your SEO efforts is as important and the initial push that put them in place to begin with; this ...
READ MORE
In case you are outside of the bubble of search engine optimization or oblivious to it's affects, rumour as of late is, there has been a reported link audit occurring ...
READ MORE
Does Your 2009 Marketing Budget Include SEO?
Content Wars, SEO & the Google Caffeine Sandbox
SEO Tips to Step Over Competitors
SEO Tools: Looking Back to Move Forward!
SEO and Big Brands…Do they ALL need it?
SEO Tips for the Google Mayday Algorithm Aftermath
Search Rankings Start with Great Keywords
Search Engine Positioning: Consumers, Supply and Demand
Catching SEO Blunders
Massive Link Audit or Quality Control for Search

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

9 thoughts on “How SEO Really Works!
  1. Thanks for great advice for me

Comments are closed.