in SEO Resources by Jeffrey_Smith

Today I would like to share a brief off page SEO technique that allows you to (1) secure a specific keyword in the SERPs as well as (2) promote keyword stemming naturally over time.

How To SEO: Off Page SEO Tips

How To SEO: Off Page SEO Tips

When you consider the ranking factors that influence a website on a page by page basis, search engines have to parse millions of pages to sift through the bag of words and assign relevance through an advanced grading system.

Based on the signals search engines deem significant from within the site and from other sites, they apply a grade, much like an “SEO score” or “optimization score” to pages that exhibit certain tendencies. Based on those tendencies they then determine where that page ranks in contention to other websites and pages contained in the index.

When a search query is conducted in a search engine search bar, the search engine puts its internal dynamo to work in a serious game of concentration to sift and sort through the index and match that search query to the most relevant document from an alarming number of online documents/pages.

The algorithms and binary sorting mechanism has to determine which website or web page has enough authority, relevance or combination of on page and off page SEO factors to cycle a competitors’ page to the side and elevate the page with the highest significance into the ranking results.

This happens every time a search is conducted, where the query retrieves a match from the index/ repository. So, what are some of the signals search engines use to assign a higher degree of relevance to those documents in the repository? The answer is co-occurrence and citation, hence the higher correlation your pages have within that context, the more significant they appear to the sorting mechanism/algorithm.

1)      Accessibility – Can Crawlers Access your Pages?

2)      Consolidation – Is there a Clear Champion/Preferred Landing Page?

3)      Does the On Page and Off Page Optimization Reinforce Integrity?

Search engine optimization is a collection of multiple layers and processes all united for a common goal. Depending on how coherent the layers are implemented as well as how you use indicators to aid search engines in categorizing your content in order of importance also determines just how reciprocal they are when it comes to assigning a higher relevance score / relevance signal to your pages.

1: Put your best page forward – Help crawlers find your content with sitemaps or relevant internal links. Make sure your URL strings are not full of dynamically generated garbage and try to keep the naming conventions for your pages, the titles and descriptions as relevant and succinct as possible to impress the search engine spiders. They have a memory (at least the repository does) so, your first impression can typecast your page, so, better to have all of the right ingredients and recipes in place so you don’t have to go back and try to convince them later that it was not your original intent.

2: Create an island of relevance using a preferred landing page – Don’t try to make one page rank for everything, just create a specific page that would be the most relevant page a visitor should see for that keyword, then add a singular, plural and few synonyms to the page, title or meta description to augment relevance for that “core phrase or keyword”.

Then, link to that page from subordinate/supporting pages to reinforce the path of least resistance for search engines to find it.

3: Help search engines discover the page – You do this by diversification of off page factors. For example, you can cement relevance from (1) using diverse array of IP addresses to build back links (links from other sites) and (2) diversify the anchor text that have your main shingle in the linked/anchor text that refer to your page.

The question is, does the off page reputation augment or reinforce shingle variation or diffuse it? In other words, if you are trying to rank for the keyword SEO company for example, then you do not just want to have back links from other pages with the anchor text “SEO company”, you need to mix it up so you do not penalize your site.

You should have variations in your inbound anchor text such as:

  • Search Engine Optimization Company
  • SEO Companies
  • Professional SEO Company
  • Search Optimization Company
  • Company for SEO
  • As well as just the URL http://www.yoursite.com/page.html

Etc…

Then, over time increase the percentages of links and overlapping keywords until the on page SEO and off page SEO create the signal that allows that page to cross the threshold and pass the tipping point for becoming buoyant and rise to the top of search engines.

Depending on (a) the competition (b) the depth of their SEO (c) the time, strength and authority of the domain or pages in front of you and (d) the strength of your SEO and domain/page authority all determine the timeline for reaching the top results (granted search engine crawlers can index the page in question).

The takeaway here is, don’t assume search engines are stupid or need to be spoon fed relevance. They can assess from the gaps where your website and pages fit into the link graph and relevance model for any given query on the fly.

Just make sure that all of your signals overlap in a way that contributes to a higher relevance score for each layer that you introduce and implement to acquire a dominant keyword position for a specific page. 

Read More Related Posts
Chances are he is not searching for "excercise equipment"...
The primary reason why people use search engines is to find answers.  Therefore, your websites success depends on whether or not you fully understand the questions people are searching for ...
READ MORE
This simple SEO Tip shows you how you can use wildcard * search operators to “fill in the blanks” and show you the money based on commercial queries and their ...
READ MORE
Targeting Search Behaviors Instead of Just Keywords
If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search ...
READ MORE
Are Search Engines Raising the Bar?
Thinking from the perspective of a computer science engineer, what is the fastest way to combat search engine spam and websites with low quality?, simply de-index them by raising the ...
READ MORE
Google Crawls Deeper to Cross Reference Content
Has anyone else noticed that Google is crawling deeper into the web to discover relevance and link popularity for the pages that have "the right stuff" to be included in ...
READ MORE
What is the Purpose of SEO?
Life is about cause, effect and purpose, search engine optimization and using a search engine are no different. When you take the experience of a normal search into account, it ...
READ MORE
Content and Internal Links or Inbound Links?
Which is more important for SEO, building links from other sites or building relevant content and internal links within your own website to develop authoritative topicality and rankings? Does building links ...
READ MORE
SEO is All About Performance!
With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not. They key is ...
READ MORE
SEO Hosting: What You Need to Know
Google Rankings are based on finding the "most relevant" websites for keyword searches. Shared Hosting plans have many features - disk space, bandwidth and programming languages supported - that will ...
READ MORE
Spend Your Link Equity Wisely
Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent ...
READ MORE
3 Painful Keyword Research Pitfalls to Avoid!
SEO Tips: How to Use Search Queries for
Targeting Behavioral Keywords
SEO: Are Search Engines Raising the Bar?
Google Crawls Deeper to Cross Reference Content
What is the Purpose of SEO?
Link Building or Topical Content and Internal Links?
SEO is All About Performance!
How Could Your Hosting Company Hurt Your Google
Spending Link Equity Wisely

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

57 thoughts on “How to SEO: Off Page Optimization Tips
  1. Kala singh says:

    The information you provided is great for seo’s thanx for sharing .

  2. omg great list ! Ive had some high page ranked sites but not this much !Thanks a lot !
    DEfinitely great post ! just made ma day !

  3. Anuj says:

    This one is quite helpful for doing proper off page optimization. Another useful tip in doing off page work is to target social interaction sites, aside from search engines. Since these are the places where users go, you will be able to target your audience directly.

  4. Mani says:

    Good article, thanks for sharing..

  5. I’m not a new comer to blogging and in actual fact appreciate your site. There’s a lot prime content that peaks my interest. I will bookmark your online website and keep checking get you started.

  6. Komal singh says:

    Thanks for sharing off-page Optimization

    technique.

  7. tarun says:

    Wow such a great post….i like it..
    :)

Comments are closed.