in SEO Resources by

Today I would like to share a brief off page SEO technique that allows you to (1) secure a specific keyword in the SERPs as well as (2) promote keyword stemming naturally over time.

How To SEO: Off Page SEO Tips

How To SEO: Off Page SEO Tips

When you consider the ranking factors that influence a website on a page by page basis, search engines have to parse millions of pages to sift through the bag of words and assign relevance through an advanced grading system.

Based on the signals search engines deem significant from within the site and from other sites, they apply a grade, much like an “SEO score” or “optimization score” to pages that exhibit certain tendencies. Based on those tendencies they then determine where that page ranks in contention to other websites and pages contained in the index.

When a search query is conducted in a search engine search bar, the search engine puts its internal dynamo to work in a serious game of concentration to sift and sort through the index and match that search query to the most relevant document from an alarming number of online documents/pages.

The algorithms and binary sorting mechanism has to determine which website or web page has enough authority, relevance or combination of on page and off page SEO factors to cycle a competitors’ page to the side and elevate the page with the highest significance into the ranking results.

This happens every time a search is conducted, where the query retrieves a match from the index/ repository. So, what are some of the signals search engines use to assign a higher degree of relevance to those documents in the repository? The answer is co-occurrence and citation, hence the higher correlation your pages have within that context, the more significant they appear to the sorting mechanism/algorithm.

1)      Accessibility – Can Crawlers Access your Pages?

2)      Consolidation – Is there a Clear Champion/Preferred Landing Page?

3)      Does the On Page and Off Page Optimization Reinforce Integrity?

Search engine optimization is a collection of multiple layers and processes all united for a common goal. Depending on how coherent the layers are implemented as well as how you use indicators to aid search engines in categorizing your content in order of importance also determines just how reciprocal they are when it comes to assigning a higher relevance score / relevance signal to your pages.

1: Put your best page forward – Help crawlers find your content with sitemaps or relevant internal links. Make sure your URL strings are not full of dynamically generated garbage and try to keep the naming conventions for your pages, the titles and descriptions as relevant and succinct as possible to impress the search engine spiders. They have a memory (at least the repository does) so, your first impression can typecast your page, so, better to have all of the right ingredients and recipes in place so you don’t have to go back and try to convince them later that it was not your original intent.

2: Create an island of relevance using a preferred landing page – Don’t try to make one page rank for everything, just create a specific page that would be the most relevant page a visitor should see for that keyword, then add a singular, plural and few synonyms to the page, title or meta description to augment relevance for that “core phrase or keyword”.

Then, link to that page from subordinate/supporting pages to reinforce the path of least resistance for search engines to find it.

3: Help search engines discover the page – You do this by diversification of off page factors. For example, you can cement relevance from (1) using diverse array of IP addresses to build back links (links from other sites) and (2) diversify the anchor text that have your main shingle in the linked/anchor text that refer to your page.

The question is, does the off page reputation augment or reinforce shingle variation or diffuse it? In other words, if you are trying to rank for the keyword SEO company for example, then you do not just want to have back links from other pages with the anchor text “SEO company”, you need to mix it up so you do not penalize your site.

You should have variations in your inbound anchor text such as:

  • Search Engine Optimization Company
  • SEO Companies
  • Professional SEO Company
  • Search Optimization Company
  • Company for SEO
  • As well as just the URL http://www.yoursite.com/page.html

Etc…

Then, over time increase the percentages of links and overlapping keywords until the on page SEO and off page SEO create the signal that allows that page to cross the threshold and pass the tipping point for becoming buoyant and rise to the top of search engines.

Depending on (a) the competition (b) the depth of their SEO (c) the time, strength and authority of the domain or pages in front of you and (d) the strength of your SEO and domain/page authority all determine the timeline for reaching the top results (granted search engine crawlers can index the page in question).

The takeaway here is, don’t assume search engines are stupid or need to be spoon fed relevance. They can assess from the gaps where your website and pages fit into the link graph and relevance model for any given query on the fly.

Just make sure that all of your signals overlap in a way that contributes to a higher relevance score for each layer that you introduce and implement to acquire a dominant keyword position for a specific page. 

Read More Related Posts
The Golden Rule: SEO or Internet Marketing Should Pay for Itself
The opening statement of this title is simple and direct, and having laid the groundwork, the next paradigm to shift is that SEO in addition to any form of internet ...
READ MORE
SEO Tips to Find and Qualify Directories
Today's SEO tip is about using citation and search modifiers to find creative solutions for link building. Citation (a websites footprint or popularity matrix) is a prominent principle used by ...
READ MORE
Google PageRank Update December 2009
Last night, Google has passed out a little page rank love with a recent update to kick off the new Google caffeine (bigger, faster, smarter) search engine initiative. For many of ...
READ MORE
How to Transfer On Page Authority
There are many ranking factors, but when it comes to SEO, certain on page changes are more significant than others. For example, with the lingering impression of legacy content, links, and ...
READ MORE
PPC Management or SEO?
There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? Some traffic-building methods include - PPC management services (pay per ...
READ MORE
Does SEO Transcend Rankings?
How many of you thought that SEO was about ranking for keywords? Did you raise your hand? If so, you are not alone. Before you balk at this statement, reserve ...
READ MORE
As the search for the latest and greatest link building strategies make their rounds in search engines. Link building using Web 2.0 SEO and Social Bookmarking Sites can be just ...
READ MORE
Maximize Market Share with Keyword Modifiers
To maximize exposure and market share in search engines, you need to make the most of search engine proven synonyms and alternative keyword modifiers. Modifiers (alternative yet specific keywords) are what ...
READ MORE
Monetizing Traffic using Affiliate Marketing
The lines between cause, effect and tactful causation are blurred in context to SEO and promoting products and services with affiliate marketing. The web is a conglomerate of intersecting paths ...
READ MORE
There are more ways to search than one...
When you think about the rate in which content is being created, imitated and shared online daily, the fact is each person has their own preferred method for assimilating information. We ...
READ MORE
SEO is Great, But Conversion is Even Better!
SEO Tips for Link Building and Directory Submissions
Happy New Year’s Page Rank Update
How to Transfer On Page Authority
PPC Management Services or SEO?
Is SEO about Rankings or Authority?
Link Building using Web 2.0 SEO | Social
Increase Market Share with SEO Modifiers
Affiliate SEO Marketing and Affiliate Landing Pages
Search Engine Alternatives: Using Visual, Video and Image

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

57 thoughts on “How to SEO: Off Page Optimization Tips
  1. Kala singh says:

    The information you provided is great for seo’s thanx for sharing .

  2. omg great list ! Ive had some high page ranked sites but not this much !Thanks a lot !
    DEfinitely great post ! just made ma day !

  3. Anuj says:

    This one is quite helpful for doing proper off page optimization. Another useful tip in doing off page work is to target social interaction sites, aside from search engines. Since these are the places where users go, you will be able to target your audience directly.

  4. Mani says:

    Good article, thanks for sharing..

  5. I’m not a new comer to blogging and in actual fact appreciate your site. There’s a lot prime content that peaks my interest. I will bookmark your online website and keep checking get you started.

  6. Komal singh says:

    Thanks for sharing off-page Optimization

    technique.

  7. tarun says:

    Wow such a great post….i like it..
    :)

Comments are closed.