How to SEO: Off Page Optimization Tips

Today I would like to share a brief off page SEO technique that allows you to (1) secure a specific keyword in the SERPs as well as (2) promote keyword stemming naturally over time.

How To SEO: Off Page SEO Tips

How To SEO: Off Page SEO Tips

When you consider the ranking factors that influence a website on a page by page basis, search engines have to parse millions of pages to sift through the bag of words and assign relevance through an advanced grading system.

Based on the signals search engines deem significant from within the site and from other sites, they apply a grade, much like an “SEO score” or “optimization score” to pages that exhibit certain tendencies. Based on those tendencies they then determine where that page ranks in contention to other websites and pages contained in the index.

When a search query is conducted in a search engine search bar, the search engine puts its internal dynamo to work in a serious game of concentration to sift and sort through the index and match that search query to the most relevant document from an alarming number of online documents/pages.

The algorithms and binary sorting mechanism has to determine which website or web page has enough authority, relevance or combination of on page and off page SEO factors to cycle a competitors’ page to the side and elevate the page with the highest significance into the ranking results.

This happens every time a search is conducted, where the query retrieves a match from the index/ repository. So, what are some of the signals search engines use to assign a higher degree of relevance to those documents in the repository? The answer is co-occurrence and citation, hence the higher correlation your pages have within that context, the more significant they appear to the sorting mechanism/algorithm.

1)      Accessibility – Can Crawlers Access your Pages?

2)      Consolidation – Is there a Clear Champion/Preferred Landing Page?

3)      Does the On Page and Off Page Optimization Reinforce Integrity?

Search engine optimization is a collection of multiple layers and processes all united for a common goal. Depending on how coherent the layers are implemented as well as how you use indicators to aid search engines in categorizing your content in order of importance also determines just how reciprocal they are when it comes to assigning a higher relevance score / relevance signal to your pages.

1: Put your best page forward – Help crawlers find your content with sitemaps or relevant internal links. Make sure your URL strings are not full of dynamically generated garbage and try to keep the naming conventions for your pages, the titles and descriptions as relevant and succinct as possible to impress the search engine spiders. They have a memory (at least the repository does) so, your first impression can typecast your page, so, better to have all of the right ingredients and recipes in place so you don’t have to go back and try to convince them later that it was not your original intent.

2: Create an island of relevance using a preferred landing page – Don’t try to make one page rank for everything, just create a specific page that would be the most relevant page a visitor should see for that keyword, then add a singular, plural and few synonyms to the page, title or meta description to augment relevance for that “core phrase or keyword”.

Then, link to that page from subordinate/supporting pages to reinforce the path of least resistance for search engines to find it.

3: Help search engines discover the page – You do this by diversification of off page factors. For example, you can cement relevance from (1) using diverse array of IP addresses to build back links (links from other sites) and (2) diversify the anchor text that have your main shingle in the linked/anchor text that refer to your page.

The question is, does the off page reputation augment or reinforce shingle variation or diffuse it? In other words, if you are trying to rank for the keyword SEO company for example, then you do not just want to have back links from other pages with the anchor text “SEO company”, you need to mix it up so you do not penalize your site.

You should have variations in your inbound anchor text such as:

  • Search Engine Optimization Company
  • SEO Companies
  • Professional SEO Company
  • Search Optimization Company
  • Company for SEO
  • As well as just the URL http://www.yoursite.com/page.html

Etc…

Then, over time increase the percentages of links and overlapping keywords until the on page SEO and off page SEO create the signal that allows that page to cross the threshold and pass the tipping point for becoming buoyant and rise to the top of search engines.

Depending on (a) the competition (b) the depth of their SEO (c) the time, strength and authority of the domain or pages in front of you and (d) the strength of your SEO and domain/page authority all determine the timeline for reaching the top results (granted search engine crawlers can index the page in question).

The takeaway here is, don’t assume search engines are stupid or need to be spoon fed relevance. They can assess from the gaps where your website and pages fit into the link graph and relevance model for any given query on the fly.

Just make sure that all of your signals overlap in a way that contributes to a higher relevance score for each layer that you introduce and implement to acquire a dominant keyword position for a specific page.

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52 Comments

  1. Netultimate
    Posted July 10, 2009 at 5:31 am | Permalink

    thanks on this on page optimization tips

  2. Rajesh SEO
    Posted July 15, 2009 at 4:25 am | Permalink

    Thanks for your great info.

  3. no name
    Posted July 15, 2009 at 7:29 am | Permalink

    It is a nice article…
    Great Job

  4. no name
    Posted July 20, 2009 at 2:55 pm | Permalink

    great about your information about off page seo how the off page seo is improve ranking …………….thanks a lot ….

  5. Ecommerce Software
    Posted August 20, 2009 at 5:46 am | Permalink

    Hi, I think your blog is really fantastic. Thank you for sharing this post help me to support my website ranking as well as traffic from search engines like google, yahoo and msn.

  6. search engine optimization service
    Posted August 27, 2009 at 1:27 am | Permalink

    googlebot only sees in your website is ‘text’ for them to categorize and indexed your website…they dont really care how good your design is…and of course the ‘relevancy’ of the content. Therefore, put great information in your content for them to hunt you down

  7. SEO
    Posted September 15, 2009 at 8:28 am | Permalink

    Hi friend in my point of view your blog is very informative. And have a lot of information related to the SEO, from basic to advance.
    Thanks friend keep it up.

  8. Team Creatives
    Posted October 5, 2009 at 5:32 pm | Permalink

    This one is quite helpful for doing proper off page optimization. Another useful tip in doing off page work is to target social interaction sites, aside from search engines. Since these are the places where users go, you will be able to target your audience directly.

  9. Ali
    Posted October 20, 2009 at 2:14 am | Permalink

    Professionally explained off page optimization techniques, i want to thanks you for sharing SEO knowledge.

  10. Seo Karachi
    Posted November 5, 2009 at 2:15 am | Permalink

    Thanks for taking the time to help, I really appreciate it.

  11. seo specialist karachi
    Posted December 6, 2009 at 9:41 am | Permalink

    hmm some really good points.thanks

  12. Naveen
    Posted December 30, 2009 at 3:12 am | Permalink

    Thanks for your sharing……..

  13. social bookmarking services
    Posted January 22, 2010 at 12:32 am | Permalink

    This is a very helpful blog for Off Page Optimization. I hardly see blogs which are giving knowledge. This really a very helpful posting.
    Thanks.

  14. Watch Reviews
    Posted January 25, 2010 at 5:51 am | Permalink

    Nice SEO tips i have ever seen

  15. SEO Delhi
    Posted February 1, 2010 at 5:17 am | Permalink

    realty have very nice and beatifically tips here

  16. credit card
    Posted February 1, 2010 at 5:25 am | Permalink

    Thank you for this nice advice on off page SEO. I am working for one site which is very complicated for rank.

  17. neena
    Posted February 4, 2010 at 3:10 am | Permalink

    I am least technical & Recently i outsource a SEO company now i am much satisfied that they guys implement all above mention stuff in my website… http://www.kneoteric.com

  18. sheila Batra
    Posted February 4, 2010 at 3:13 am | Permalink

    Great stuff..
    Now I can better suggest to my outsourcing company which provides me link building
    http://linkpopularitymatter.com

  19. Name Removed
    Posted February 14, 2010 at 12:25 pm | Permalink

    Thank you so much for sharing this helpful article with us !! could you please allow me to post it on one of my SEO blog ?

  20. SEO Dubai
    Posted February 16, 2010 at 2:35 pm | Permalink

    Thank you for sharing the tips with us :) !!

  21. Jeffrey Smith
    Posted February 17, 2010 at 12:03 am | Permalink

    Sure thing, glad you enjoyed them.

  22. Thai SEO
    Posted February 24, 2010 at 11:01 am | Permalink

    Sure, and i agree with offpage is King.

  23. Free Article Directory
    Posted March 4, 2010 at 7:13 am | Permalink

    If you really want some more good tips about seo then you must read some articles about SEO.

  24. Free Link Directory
    Posted March 4, 2010 at 7:14 am | Permalink

    Content is king for SEO and we really need to create backlink from free link directories.

  25. Geoff Jackson
    Posted March 10, 2010 at 8:19 am | Permalink

    Thanks for the useful optimisation tips :)

  26. Link Building India
    Posted March 22, 2010 at 2:49 am | Permalink

    It’s really great post, nice blog..I would like to appreciate your work and would like to tell to my friends.
    Thanks for sharing

  27. Renny
    Posted March 27, 2010 at 11:47 pm | Permalink

    online pharmacy

  28. Seo Tips
    Posted March 30, 2010 at 1:21 am | Permalink

    Great tips and so very true! Thanks for sharing.

  29. pinoypen @ free article
    Posted September 6, 2010 at 8:57 pm | Permalink

    Thanks for these optimization tips, it is still valuable tips at this time. But to add one thing as google had changed its algorithm recently, they had add human activity as the third factor in their algorithm. That means, the more comments, visitors, social media share the more it contributes to your ranking for that specific page.

  30. pinoypen free article
    Posted September 6, 2010 at 9:16 pm | Permalink

    These tips still work for today’s SEO. But there is one factor that Google had added to their algorithm which may affect SERP of all websites. Human Activity was recently added by Google.

  31. Wall Sticker Korea
    Posted October 8, 2010 at 1:36 am | Permalink

    Thanks too. But, sorry i don’t understand b/c i’m not familiar with SEO for both of onpage and offpage. Today, i just pay for the professional to do this.

  32. Daskar
    Posted November 29, 2010 at 1:44 am | Permalink

    If you want to know more about the SECRETS of SEO join with me

  33. Karthik
    Posted December 1, 2010 at 3:56 pm | Permalink

    Helpful tips!

  34. Bala
    Posted December 3, 2010 at 3:36 pm | Permalink

    Thanks for the great sharing!

  35. Justtrade
    Posted December 29, 2010 at 3:43 am | Permalink

    good off page seo techniques.

  36. lebinh
    Posted January 4, 2011 at 10:30 am | Permalink

    Content is king :)

  37. Davinder Ahuja
    Posted January 26, 2011 at 1:58 am | Permalink

    Can You tell me how to choose keyword for a off page optimization?

  38. Davinder Ahuja
    Posted January 26, 2011 at 1:59 am | Permalink

    How to choose keyword for off page optimization.

  39. Jeffrey Smith
    Posted January 26, 2011 at 8:40 am | Permalink

    Think (1) what makes you unique (2) does it have high search volume and (3) does it have low competing pages so you don’t bang your head waiting to get ranked because you are targeting a super competitive term. Start small, get ranked, then pick a keyword with more competition and traffic.

  40. Shobi
    Posted April 18, 2011 at 1:31 pm | Permalink

    I have a problem for choosing right keyword suggest any tool If anyone know about it..

  41. bakar singh
    Posted May 24, 2011 at 1:40 am | Permalink

    page of your choice. The on page content can be a mixture of the on page internal links and the off page anchor text links blended with either (a) singular use of the keywords (b) synonyms for main keyword [...]

  42. nichesuite
    Posted August 2, 2011 at 3:53 am | Permalink

    Off Page Optimization Tips helpful for all thanks for posting……….

  43. umair
    Posted August 17, 2011 at 10:12 am | Permalink

    very informative tips it would be very beneficial for marketers.

  44. Internet Marketing
    Posted August 19, 2011 at 3:41 am | Permalink

    thanks for this information. But I can’t understand. please update easy tips.

  45. Vacation Rentals
    Posted August 25, 2011 at 5:12 am | Permalink

    While link building is important, it doesn’t work properly if you haven’t spent the time to do you on page optimization. Many people fail to properly complete the first step, which is to ensure your website has the keywords you want to rank for on the site…!! By the way nice post…….Love to read it. Want to see more from you. Keep it up….!!

  46. Kala singh
    Posted September 1, 2011 at 11:53 am | Permalink

    The information you provided is great for seo’s thanx for sharing .

  47. TroppusWebservices
    Posted September 8, 2011 at 12:52 am | Permalink

    omg great list ! Ive had some high page ranked sites but not this much !Thanks a lot !
    DEfinitely great post ! just made ma day !

  48. Anuj
    Posted September 8, 2011 at 2:54 am | Permalink

    This one is quite helpful for doing proper off page optimization. Another useful tip in doing off page work is to target social interaction sites, aside from search engines. Since these are the places where users go, you will be able to target your audience directly.

  49. Mani
    Posted September 22, 2011 at 12:52 am | Permalink

    Good article, thanks for sharing..

  50. zumba bristol
    Posted October 12, 2011 at 11:39 am | Permalink

    I’m not a new comer to blogging and in actual fact appreciate your site. There’s a lot prime content that peaks my interest. I will bookmark your online website and keep checking get you started.

  51. Komal singh
    Posted November 5, 2011 at 5:52 am | Permalink

    Thanks for sharing off-page Optimization

    technique.

  52. tarun
    Posted July 24, 2012 at 2:42 am | Permalink

    Wow such a great post….i like it..
    :)

5 Trackbacks

  1. [...] Read the rest here:  How to SEO: Off Page Optimization Tips [...]

  2. [...] thing is certain, competition for a keyword can be ruthless but off of the entire array of off page SEO techniques, link and anchor text diversity and deep links (linking to a specific page with a [...]

  3. [...] initially, but build the more competitive keywords into the site architecture, link structure and off page SEO to brand each page with a purpose,  which leads to the next [...]

  4. [...] page of your choice. The on page content can be a mixture of the on page internal links and the off page anchor text links blended with either (a) singular use of the keywords (b) synonyms for main keyword [...]

  5. By SEO For Dummies on March 18, 2010 at 10:50 am

    [...] from the perspective of a search engine. A search engine considers two basic factors: On-Page and Off-page. Therefore, it’s important for a website to adhere to on-page and off-page optimization [...]

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