When you think about the rate in which content is being created, imitated and shared online daily, the fact is each person has their own preferred method for assimilating information.
We all know about the top 3 search engines (Google, Yahoo and Bing) and how SEO is important, but what about other ways to quickly and conveniently find what you’re looking for on the web?
There are more ways to search than one…
Take for instance the, some people are visual and peruse e-stores surfing through model after model of all manor or shoes, gadgets, clothing, music, videos or the like; while others like a good read.
Depending on (a) what you sell (b) who you selling it to and (c) what mood they are in, determines the method, message and medium required to engage and indulge their sense of purpose.
Did you know that Youtube is the second most trafficked search engine online in the US? Why, because it’s easy to use, the search algorithms work well and there are millions of videos about every topic imaginable served up based on keywords, tags, taxonomy and related search.
Users need a proxy to weed out the junk from the gems, call it moderation by design whereby a rating system (like a pligg based voting system) think digg.com (where votes equal authority) can determine which results are served up first; but wait, we are just getting started.
We all know that Google owns Youtube (another great acquisition to dominate the web), but what about other types of search engines?
How about like.com for example, this is the most brilliantly disguised creation known as a visual search engine with a themed and siloed site architecture built on an tiered affiliate strategy (rank for everything, sell nothing)…
For all intensive purposes, Network Solutions appears to have ball-rolled thousands of sites into this one (via redirects and domain acquisitions) in addition to creating a dynamic interface that showcases the exact page related to your query for their preferred vendor.
Like.com is a great model, you search, its platform implements the visual analysis allowing you to use unique criteria to search, sift and sort so you can shop with ease.
This is just another example of how different types of consumers and persona’s can exercise their preferences by using search engines most suitable for their own style for finding unique products and services in an instant through a few simple key strokes.
Last but not least, the last search engine is an image search engine called Tinyeye at www.tinyeye.com. This allows you to upload an image so you can see how prevalent or popular and image is based on similarity.
Much like copyscape is with plagiarism and content, Tinyeye allows you to see how many times an image has appeared in their database of crawl data.
This could cut the time into a fragment of trying to search down all of the people “borrowing” images from your site, in the event you have unique or proprietary product shots, banners or advertisements.