in SEO Resources by Jeffrey_Smith

Everyone wants to know how to dig in to competitive keywords using SEO to raise their rankings systematically. Well, today we share a series of well known tactics exercised by top SEO firms that get the job done.

The process of word stemming, link weight and anchor text diversity for link building are fundamental tactics that once mastered can put virtually any page in the spotlight (for its respective keyword benchmark).

This brief post will help to provide an overview of how to rank for competitive keywords, but more importantly how to leverage link weight when a keywords (or group of keywords) starts to push it way to the top of the search engine result pages.

Under the right circumstances, each word and each phrase on every page of your site have the ability to rank in search engines. Depending on how you prioritize the information and structure for your on page SEO factors and how those factors referenced from off page factors create a synergy to impact the end result.

Relevance is the basis of search engines, without it, their editorial prowess is challenged. Quality content is the key to recognition. However, leverage and structure is the key to clarity and building a keyword empire.

The more clear you are in building the reputation of your pages and website as a whole vs. just building links, determine to a great extent what you rank for and why. Trying to use one page as a catch all vs. just creating another useful page is a common mistake that ranks right along side stuffing tags for relevance.

Dated SEO techniques such as those that attempt to inflate relevance are short sighted and tend to work against you rather than for you in the long-run.

To a search engine user agent (spider a.k.a. bot) your page is merely content and links. However depending on your method for assembling key components in a coherent fashion ( such as the word choice and proximity of the anchor text, consistent titles, descriptions, h1 tags and on page theme/focus) sculpt the outcome of link weight, topical continuity and distribution of ranking potential.

You will note that websites that rank for competitive terms do so since they adhere to a series of principles. These principles are based on metrics build by engineers which are influenced by certain guidelines.

For example, some techniques used to procure competitive keywords are:

  • A Concentration of External Links or A Concentration of Absolute Internal Links
  • A High Deep Link Percentage (Linking to Sub-Pages from External Sites Instead of Home Page Prominence).
  • Virtual Theming – Using Anchor Text to Link from Page A to Page B from All Relevant Pages in the Site to Create Topical Pools of Link Weight (which Equate to Rankings). *Wikipedia Employs this Strategy
  • Multiple Themed Pages on a Topic to Create Authority Status
  • High Keyword Density (to Overpower Pages with Less On Page Continuity).
  • High All In Title Relevance (Using Dynamically Generated Pages with Consistent Titles and Slight Variations of Model Numbers and Description Tags).
  • The Use of Meta Tags Such as No Index, Follow (to Pass Link Weight but keep the pages out of the Search Engine Index as Competitors for Your Other Key Pages) Useful for Sitemaps
  • Concentrating 301 Redirects to Hub Pages or Landing Pages
  • Using Sitemaps as Fulcrums to Funnel Link Juice
  • Targeting a Root Phrase With Multiple Modifiers to Create Word Stemming

Any or all of these SEO tactics will produce specific effects, it really is just a matter of choosing the right method for the right circumstance and applying the method of time to measure results.

Keyword placement is contingent on a number of factors, the competitiveness of the keyword or phrase, how adept your competition is at acquiring or defending their position, which websites have acquired trust or authority as well as hundreds of other metrics. The most undervalued aspect of SEO is time, much like wine, the effects get stronger over time.

In summary, ranking for competitive keywords requires vision, planning, gradual link development, reinforcing the continuity or topical relevance of the keyword (using revisions to links, additional content or virtual theming) as well as clearly defined site architecture and clean code to ensure your pages are indexed.

From there, it is all about relevance, so if your website lacks it, then time to go back to the drawing board and fortify your content to hone the focus of your pages. Even though we merely skimmed the tactics above, at least from there you have an idea of the diversity of methods that can all accomplish the same result (top 10 placement for your pages).

Thanks for visiting the SEO Design Solutions Blog, where you will find useful SEO Tips and tactics daily. 

Read More Related Posts
Matt Cutts Interview Google and SEO
First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they ...
READ MORE
10 SuperCharged Search Engine Optimization Tips
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of ...
READ MORE
Search Behavior: Relevance, Retrieval and Intent
Search behavior is fueled by convenience, and just how convenient is the fact that search engines put information on the shelf and keep it fresh, structured and relevant until that ...
READ MORE
Consolidating On Page SEO with Content, Navigation and Links
The first and most powerful source for SEO and rankings is your own website. A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) ...
READ MORE
Is Your Grasp of Search Engine Optimization Optimized?
Search Engine Optimization is about more than just continuity, frictionless relevant context, site structure and link popularity. With hundreds of on-page and off-page SEO criteria up for analysis and scrutiny ...
READ MORE
Can your website survive the domino effect?
How stable are your off-page SEO efforts and how dependent is your website on other websites for rankings? Recently, Google performed an algorithmic update that functions like a chopping block ...
READ MORE
Targeting Traffic with Deep Links and Internal Linking
Competitive market intelligence (the availability or lack thereof) is where 90% of the battle for search engine positioning is won or lost in search engines. SEO is about opportunity and ...
READ MORE
The Process of Optimization
Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website.  However, what does that really mean when you break it down ...
READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
3 SEO Tools for On Page and Off Page SEO
When you’re tired of playing childish games like leap-frog in the search results with your competition and are ready to change the subject from recess to biology and literally dissect ...
READ MORE
Google SEO Tips: Matt Cutts & Eric Enge
10 Search Engine Optimization Tips
Search Behavior: Relevance, Retrieval and Intent
Consolidating On Page SEO with Content, Navigation and
Is Your Grasp of Search Engine Optimization Optimized?
The Domino Effect: Liberation from Link Dependency
Targeting Traffic with Deep Links and Internal Linking
The Process of Optimization
Go from Zero to Hero with Seo Web
SEO Tools for On Page & Off Page

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “10 Search Engine Optimization Tactics
  1. this blogs opens many faces of SEO and i like it and will use all factors.can you tell about LSI indexing.

Comments are closed.