Below, we have identified an array of emotionally-charged, SEO tested search queries and modifiers (descriptive words used to clarify purchase intent) used by millions each month to find and purchase products.
If you are an affiliate marketer looking for a direct line in to the psyche of the consumers you’re enticing to visit your landing pages and convert into long-term value repeat customers, then this post is a great starting point.
For those unfamiliar with the context of what a keyword modifier is, modifiers are descriptive words that either are utilized as a prefix or suffix in combination with primary keywords or phrases that help search engines identify intent and return the most relevant corresponding web pages that contain direct or related content based on those queries.
For example, keyword modifiers like:
- How to
Example “Verb Based” / Profitable Action Words:
Other examples of modifiers are:
- Last Minute
Example Key Phrase / Profitable Action Words:
- Lose Weight
- Whiten Teeth
- Find Romance
Sample markets or Niches:
- Skin Care
- Gourmet Cooking
- Fashion Accessories
- How to Cook “type of food” or
“type of food “Recipes”
Using the various contextual modifiers otherwise known as keyword / action words or key phrases above, I could cater to a wide variety of consumers, markets and interests by tailoring a landing page based on those search modifiers like so.
- Tips to Stop Snoring
- Best Teeth Whiteners
- How to Find Romance
- Skin Care Makeup Reviews
- How to Speak Spanish
- Fashion Secrets
- Best Skin Care Tips
- Deals on Sunglasses
- Last Minute Hotels
The idea here is to use your imagination and literally perform a stint of role playing and put yourself into the shoes of the person who is nonchalantly using a search engine.
Consider that people tend to type in common, direct phrases to isolate the type of websites they are interested in perusing, so don’t over-think the common consumer or underestimate the volume of traffic you can receive from these types of hidden gems.
Once prospects find the right offer in a search engine and skim the meta tags (title and description) and call to action, then 50% of the conversion process is already in engaged.
If the emotional expectation is satiated when they arrive and you have the appropriate conversion cues in place, then you can lower their inherent logical impulses and appeal to their emotional, impulsive, “I want it now” persona and profit immensely as a result of search engine positioning and message matching.
The idea is to target phrases that people further along in the purchasing cycle would use that have less competitive keywords and high search volume.
We typically use keyword research tools to validate this, but before you start with a keyword or key phrase, you should still branch out and identify the appropriate action words, persuasive modifiers an mid tail to long tail keyword phrases (combinations of 3 or more words) to monetize by creating landing pages, initiating a promotional campaign or building links for to gain traction in search engines.