Today’s post is about SEO penalties, how they are created and some ways to remove them. Usually I don’t like to reference other sources, but I couldn’t resist to post a short but sweet informative video from Matt Cutts (the ultimate authority on the topic and head of the Google web spam team) as he shares insights on SEO penalties.
Watch the video above to see how Google treats penalties in a website and whether or not those penalties are algorithmic or manual and what you can do to alleviate them.
For example, search engine penalties can result from:
1. Getting an excessive amount of links with the same anchor text from other websites can be detrimental.
2. Choosing the wrong hosting environment (shared by low quality sites or penalized sites) has consequences that can potentially impact your rankings is a website on a shared IP or hosting environment is penalized.
3. Linking to bad neighborhoods (as opposed to them linking to you) is another way to lower your relevance score or trust with search engines, but what else should you look at if a ranking penalty is tripped by your website.
4. Over optimizing on page elements (such as excessive over linking with the same anchor, stuffing keywords, or having high percentages of duplicate content which dilutes relevance).
There are dozens of other ways to incur a penalty, these are just a few, however, looking at the first tip above; be careful when building links, on the second penalty, use a dedicated IP address or dedicated server (if you can afford it), on the third, be careful who you link to or use a no follow on outbound links, on the last point, tone down your on page SEO, if you’re pushing it too hard.
In closing, here are a few posts from the past (since this is SEO Archive week) with our take on some of the more common search engine optimization penalties out there and how to spot or avoid them.
- Top 10 SEO techniques to Avoid (even at 4 years old, this post is still relevant).
- Balancing Link Diversity, Velocity and Volume (critical SEO metrics).
- Keeping SEO Natural (tips on SEO timing).
- Protect your websites from Penalties (keeping your site safe).
- How to Avoid Over Optimization (don’t push it too far).
- Catching SEO Blunders (what to avoid).
I hope this helps, SEO is a constantly changing landscape and what worked before has no guarantees to continue to work in the future. You need to have a constant vigil regarding algorithms and quality signals to stay on top of search engines.
The references above are a good place to start, but each must invariably find their own path as it applies to their own unique situation. If you enjoyed the resources, then comment below or pass them on for others to enjoy.