SEO Tool SEM Rush Adds New Keyword Trend Data

If you are engaged in SEO and curious about which keywords are driving the most traffic to your website in Google, the SEO Quake team who brought you SEO Digger and now SEM Rush has recently added a new keyword tracking metric to their online arsenal known as “Trend Data”.

www.semrush.com ads Trend Data

www.semrush.com adds Trend Data to SEO Tool

This feature highlights historical keywords and rankings for your domain allowing you to track new keywords as they appear as well as provides the ability to track the number of visitors resulting in hits to your site based on the top 20 positions in Google.

This graph compares historical data allowing webmasters to determine if relevance is tapering off for select keywords or stemming (and multiplying) encroaching on more popular keywords and key phrases. You can also add the analytics tracking code provided to your template to dial-in more specific data “outside of the click stream data used to estimate traffic patterns”.

One thing to keep in mind is that each website gains and distributes SEO ranking factors uniquely. So, just because your hearts intent is to rank for Keywords A, B and C and your website is optimally aligned for those keywords, you have vital internal links in place, a plethora of inbound links from other sites developed, your meta data is intact and yet that keyword is still taking its time to hit the top 10. Now, you can determine if those layers of relevance are augmenting other keyword clusters and pages instead of the intended target phrase and preferred landing page.

Each keyword and respective relevance threshold is a moving target, any time you (a) link to another page in your website with anchor text or an alt attribute / image or (b) receive another link from other sites, those signals are essentially voting for that page to be elevated for those respective keywords and keyword clusters.

Hence, often as a result of the way the site is structured, the most relevant and important page is not always dedicated to the appropriate or most suitable page for conversion. Add to the fact that each keyword and or ranking is “by the page” and this means if your champion page or preferred landing page is lacking any of the proper areas required for nourishment, then chances are that link flow and vital ranking factor has boosted another page in your website inadvertently.

Although these temporal rifts are correctable, the most typical reaction a search engine exhibits is to pass that ranking factor along to other areas of your website. In most instances this vital ranking factor flows upward to the homepage or, if you have PDF files or other digital appendages or assets can get pooled up and stagnate.

Ensuring that each page in a website has a “release value” or preferred (anchor text) link that allows that pent up link flow to normalize and contribute to the primary ranking factor for the select pages you originally intended is imperative for long-term rankings.

Otherwise a site has the tendency to apply pressure within and start to rank individual pages which may or may not have been intended as the primary landing page with a selected keyword or some partial piece of the link graph puzzle that holds it together.

Depending on how strong the site is, and how the links are structured determines which pages and their respective links get more link flow from the cyclical ranking factor moving throughout a site. As a result, it is common to see fluctuations in keywords as the site vacillates in an attempt to normalize itself based on the various on page and off page metrics.

Now, with the new feature from SEM Rush, you can track keyword stemming to determine how many keywords actually resulted in click-through traffic, which allows you to fine tune the optimization process even further.

If you are an SEO Service provider, this can provide an alternate report to show you how a campaign is performing outside of the areas you anticipate movement in. Keep in mind that each website gains relevance, rankings and rises and falls at its own rate. The only thing you can be sure of is for every action, there is an equal or greater reaction; however, you don’t always know what that greater or equal reaction is, unless you can measure it.

Now, with the Trend Data tracking code implemented from SEM Rush, you can peer into the rankings and results (as well as deep links) by viewing which page is ranking for what keyword and if the site is gaining or losing traction for the keywords in question.

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19 Comments

  1. Hampry
    Posted December 23, 2009 at 7:33 am | Permalink

    Thanks for the very helpful information about SEO.The SEO Quake team who brought you SEO Digger and now SEM Rush has recently added a new keyword tracking metric to their online arsenal known as “Trend Data”.

  2. Daniel R. Lehrman
    Posted December 26, 2009 at 7:39 am | Permalink

    Thanks

  3. Website design
    Posted December 29, 2009 at 12:25 am | Permalink

    Hey the trend data is really cool…this new Trend Data tracking code has definitely added another dimension to SEO.

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    Posted December 29, 2009 at 8:14 am | Permalink

    I just came across from this article and I read it. It is too good and worth reading. I would recommend this useful information to anyone because it is really very important to know everyone those want to increase traffic on own sites.

  5. Rose
    Posted December 31, 2009 at 6:47 am | Permalink

    Hello
    Its really very easy to understand from this post as you have described that graph very well.Its also good to know about this SEO tool.Thank you..

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    Posted January 1, 2010 at 12:47 am | Permalink

    Hi your post is amazing, It’s incredible, I learned a lot about SEO , this thing’s getting better and better as I learn more about internet marketing. Also as part of my ongoing mission to find the absolute best tools to make money, this is without a doubt at the top of my list.

  7. Hector
    Posted January 2, 2010 at 2:53 am | Permalink

    WOW! What great information here! This will be a really great tool for SEM Managers to use in their SEO/SEM campaigns. Thanks for providing this information.

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    Posted January 3, 2010 at 3:05 am | Permalink

    The process of getting your website to the top of the search engines is known as search engine optimization (SEO).

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    Real Seo In India follows the system of Seo In India, which has been designed and developed to gain Knowledge about SEO In India.Providing a career section powered by Real Seo In India, further improves the efficiency by providing self service modules to visitors.

  10. Women's clothing
    Posted March 9, 2010 at 12:13 am | Permalink

    Semrush is one tool I want to add to my seo arsenal. I want to use it to compare with google adword keytool because adword can be wrong at times.

  11. ALAMIN
    Posted October 5, 2010 at 4:27 am | Permalink

    Thanks for sharing this useful information with all of us.Keep sharing more in the future.
    Have a nice time ahead.

  12. LSAT Prep Dude
    Posted December 18, 2010 at 3:09 pm | Permalink

    Wow, this is good stuff. I know this post is almost a year old, but is this resource still available. It’s a good way to centralize your traffic and keyword analysis. As a blog owner and website owner, I find this stuff very helpful. It simplifies the process for amateurs like me.

  13. Gary
    Posted February 8, 2011 at 9:46 am | Permalink

    The amount of useful information I’ve found from this website is huge! The tools available now just seem to be getting better and better. The more I learn about SEO the more I realise how complicated it can get. Thanks for the help along the way!

  14. Jeffrey Smith
    Posted February 8, 2011 at 5:42 pm | Permalink

    Absolutely Gary, this Blog will be one of our last contributions to the SEO space as we pull back from the service model and focus on our own projects, tools, and markets. Thanks for visiting and enjoy the posts – for a complete list, check this out http://www.seodesignsolutions.com/blog/sitemap.xml

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    Posted March 9, 2011 at 12:34 pm | Permalink

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    Posted March 21, 2011 at 9:21 am | Permalink

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  19. RavenSEO
    Posted January 31, 2013 at 4:24 am | Permalink

    Nice post. For your list I’d like to add one more tool which, I think, is worth mentioning :) Colibritool.com. They monitor traffic, backlinks, goals, conversion, suggest keywords, reveal competitors and few other things which are very important in SEO. Probably they still have some free trial so you can test it :)

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