in SEO Resources by Jeffrey_Smith

If you are involved in SEO and make your living ranking websites for competitive keywords, you have to know which of these three aspects (SEO, Competition or Authority) you are up against. Particularly when you’re challenging another contender for their coveted search engine position.

SEO, Competition or Authority? Know Your Strengths or When to Walk Away!

SEO, Competition or Authority? Know Your Strengths or When to Just Walk Away!

One element should not be confused with another unless you are a glutton for punishment or adamant about embracing futility in lieu of simply using a different tact.

Search engine ranking factors are transient and a moving target segmented by (1) relevance and the congruence between fractions of the least common algorithmic denominator (2)  the tipping point of popularity and (3) the element of trust.

For example, if you have crossed the tipping point for a specific keyword or key phrase’s topical relevance within your website (i.e. 100 pages on a topic or whatever that threshold is) something unique occurs over time, your site devours related keywords with ease.

Ranking by Default

Essentially, search engines deem your website (as a result of the continuity between the pages) as an authority on the topic. As an authority (or authority site) you will find that the range of keywords stems (like a snowball rolling down hill) until eventually, you have pages being returned as a relevant hit for 2 out of 3 keywords in a query (despite their level of competition online).

Then as if by some unknown variant, when you have ranked in a static position for a sustained period of time, it is almost as if a switch is flipped and you become the candidate to represent the helm of a keyword or key phrase.

Devouring Your Competitors by Accident

Just like the food chain, a website that gains momentum also has a healthy appetite for devouring additional related keywords and phrases by default. If you can control the hunger and keep your website from cannibalizing itself from being overzealous or over optimizing a small node of keywords, it will naturally spread out on its own accord.

This is also the hallmark of moving up the food chain for competitors who may be envious of your coveted spot and mistake the effect with temporal shifts in the algorithm. On the contrary, this is the element of trust manifesting as buoyancy for competitive or highly sought popular keywords.

Often, to many websites set their sights too low or give up too soon when targeting competitive organic keywords with high conversion. It takes a great deal of patience and persistence, months and sometime years to finally reach the cherished top 3 results. I can assure you, the journey for some keywords is well worth it, while others fall flat when expectation exceeds demand.

Competition is Relative to Authority and Trust

One thing to remember, compare a like to a like. For example, to a new site, targeting a keyword with 1 million competing pages is considered competitive (since it does not have the strength to overcome the other websites that have gained traction for that keyword); however, to an authority site you can rank for a keyword with 1 million competing pages from a simple blog post in a matter of a couple of hours after publishing it (without backlinks from other sites).

So, the real distinction in method is do you chase after keywords (like a dog chasing its tail), or do you build an immovable object with the capability of becoming a keyword juggernaut?, that occupies all appendages related to the topic and ranks by default?. I think the answer is self evident, which method yields the highest ROI based on time/ traffic and conversion.

The more topically aligned your site becomes; the easier it is for it to stem into other topics. It is merely a matter of balancing growth and gestation with new seeds nurtured over time that flourish into a self reciprocating internal link / ecosystem that produces its own ranking factor (in addition to attracting its own links) capable of toppling competitive keywords on a whim as a result of the proper cultivation. That is true domain authority. 

Read More Related Posts
Keywords, Click Throughs and Common Sense
Let's face it, keywords only matter for SEO or PPC, if people actually click them. What occurs next after the post-click is equally as important to make sure they take ...
READ MORE
www.semrush.com ads Trend Data
If you are engaged in SEO and curious about which keywords are driving the most traffic to your website in Google, the SEO Quake team who brought you SEO Digger ...
READ MORE
How Big is Too Big?
Everyone talks about authority sites, but how big is too big when it comes to creating rankings? Where is the point where having too much content can cause a website ...
READ MORE
Where is My Homepage in the SERPs?
Many of you may have noticed your homepage disappearing for certain keywords or rankings in search engines only to be replaced by an internal “more relevant” internal page. While this ...
READ MORE
Getting Back to Page1
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your ...
READ MORE
Use Compelling Tags for All of Your Pages 1) The tags you use to describe something give it legs online and the ability to rank or tank in search engines. Use ...
READ MORE
Google Crawls Deeper to Cross Reference Content
Has anyone else noticed that Google is crawling deeper into the web to discover relevance and link popularity for the pages that have "the right stuff" to be included in ...
READ MORE
SEO Tips for Choosing the Best SEO Technique
Is your site-type configured for optimal performance? If not, then how would you know? Before spending thousands of dollars each month on SEO to play catchup with savvy competitors, you ...
READ MORE
Screenshot of Happy Landing - Landing Page Theme!
Just in case you wondered what we have been perfecting in our testing lab, SEO Design Solutions is proud to introduce The Happy Landings WordPress Theme. Our W3C compliant theme is ...
READ MORE
Which Types of Keywords are Best for SEO?
One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most ...
READ MORE
Keyword Performance: Clickthroughs and Common Sense
SEO Tool SEM Rush Adds New Keyword Trend
Authority Websites: How Big is Too Big?
Homepage Replaced by Internal Page in Google SERPs
SEO Tips for Getting Back to Page 1
5 Things Seo Companies Won’t Tell You
Google Crawls Deeper to Cross Reference Content
SEO Tips for Choosing the Best SEO Technique
Introducing The Happy Landings WordPress Theme!
Which Types of Keywords are Best for SEO?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “The Difference Between SEO, Competition and Authority!
  1. Jonathan says:

    Sometimes I think I’m really good at SEO. Then I read blogs like yours and realize just how much I have to learn.

    Thanks for explaining these differences.

    Warmest,

    Jonathan
    http://www.ThreeMoneyMethods.com

  2. Do the three aspects of seo have to be presented in such an academic way? I’m not so sure the topic requires such a deep level of understanding.

Comments are closed.