in SEO Services by Jeffrey_Smith

International SEOIt’s that time for another uncommon SEO tip you can employ the next time you are considering building links to develop rankings and website authority.
International (SEO) Search Engine Optimization Tips, by SEO Design Solutions.
There is a reason why there is a WWW in front of your domain address, an opportunity to reach, network and share your thoughts and businesses around the world with International SEO. Think local, act global (in context to SEO) can now be taken literally.

Link Building using International SEO

Your country is your home, but opportunity exists everywhere. Despite language barriers, authority sites (since search engines can translate) are everywhere. Such websites when combined in tandem can provide immense inbound link weight for your website, which in turn translates into higher search engine rankings for your website.

What is an authority site? Website authority is a by-product of multiple factors (trust rank, relevance and endorsement from websites who have earned a position of authority from search engines).

In layman’s terms, it is a popular site that people frequent, that gets linked to on the basis of it’s merit, or that others willingly refer to when the topic of that site comes into play.

As a result, if you are looking for a great source for inbound links, you can always tap into search engines to find relevant sites in other countries that you can approach to find viable alternative to your competition on common soil.

One link from an authority site can be equal to 1000 off topic links. Since relevance is one of the key metrics search engines use to determine how much value the link passes, think outside the box, or at least outside the country to find other sites that have attained authority status.

Traffic comes from uncommon sources, for example our blog has readers in over 127 countries who frequent regularly. There isn’t a day that goes by that we are not getting linked to as a reference for something SEO related from Russia, Italy, India, the UK, Canada, Australia, Spain or dozens of other countries.

The key to this strategy is to create link-worthy content (before you embark on an SEO campaign), then look for new ways to emulate local or national SEO strategies abroad (a great plug in for FireFox exists from Red Fly Marketing for this purpose called Google Global). Other countries outside the USA have social bookmarking sites such as those you will find on the attached list, or you can use search operators like these in Google or Google Blog Search, from the international search engine location.

Also, another tactic is to look for link opportunities from the top down, much like going to DMOZ to find sites that have made the grade and passed human inspection, you can also seek out International Search Engines or International Directories with clout to find the sites that have a degree of website authority.

The strategy is not limited to websites, resources or directories, you can also take your RSS feed international as well. Or use similar strategies to jet set without leaving the comfort of your computer when looking for other uncommon International SEO link building opportunities.  

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About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “Link Building and International SEO
  1. Flowers says:

    Interesting post. As florists based in the UK, we do relay flowers to 140+ countries globally and we often find it hard to build deep links to international pages. Although link worthy content could be the perfect bait to get back links, it becomes a bit difficult for an ecommerce based website, which is mostly about products rather than content and for a relay organisation, listings in Dmoz like human edited directories is out of question unless if we do the paid directories.

  2. Essentially you can use the human edited directories to find resources for other authority sites.

    I understand that e-commerce has its own challenges for SEO (I suggest using allintitle for main keywords)you can still do well through topical link weight and internal links…

  3. Assuming almost all things equal in SEO, the most important aspect is to work with someone that really knows the region you’re targeting and understands the language and cultural nuances.

    Otherwise, someone more familiar with your target market than your US-based SEO company/guy will end up beaten you.

  4. What is the best way to optimize a US based .com business with a 100% international target market? I know the “get a local TLD extension,Local (in the target country) hosting & local language drill. What other way can to get high page rank internationally? High page rank on may not help my business. But google.anything else may help.

  5. Google does aggregate multiple data centers internationally with some cross-clustering capabilities. Even though the TLD and native hosting environment is a plus, I might suggest setting up sister sites in those countries and then having full disclosure about it. Just don’t use the same content and get flagged for duplicate content (but as languages and markets are different) you just want to use unique content.

    I have for instance seen overlap in the and .ca data for US sites, but beyond that you will need more link citation from sites in those regions to gain significant domain authority and appear in those international SERPs.

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