in SEO Services by Jeffrey_Smith

SEO Consultant or SEO Services?Does your business need SEO Services or an SEO Consultant? The definitive answer, it depends.
Do You Need an SEO Consultant or SEO Services?, by SEO Design Solutions.
An Example of When an SEO Consultant is Enough:

Let’s assume Company A has an aged site with clearly established authority, SEO services may in fact be overkill when all they need is (1) a target and (2) a tactic to channel that website authority in the right place.

With an aged domain (a site 3 years or older that has gained the trust of search engines) it is more about identifying and refining the appropriate mixture of on-page revisions and removal of incongruence that impedes movement in the SERPs (search engine result pages).

Typical examples are not having a descriptive titles or meta tags for conformity, lack of internal links from the homepage to your 2nd, 3rd and other pivotal pages such as a product page, a contact form or blog that are equally as important in the grand scheme of making optimal use of your web property.

In instances such as this, the fact is, a touch of refinement and a clear plan of action (SEO Consulting) to identify the strengths of your domain and observe a fair assessment of the gap (where you are vs. where you intend to be) to fill in the blanks and achieve your objective.

If you have a tech savvy in-house IT department or the appropriate staff, implementing changes that are clearly delineated are an excellent alternative to enlisting the aid of an SEO company to implement services on your behalf.

Increasing relevance and relevance score is paramount in acquiring competitive phrases. When spiders are presented with a choice, such as a website with 100 pages on a topic vs. a web property with only 10 pages on a subject (both impeccably written), which do you think is going to have a higher relevance score?

SEO Services have evolved beyond the traditional sense of optimizing old pages to make a square peg fit in a new hole. Companies still intent with the less is more attitude are going to be challenged by the new Wiki model (massive content development strategy) which reinforces its own authority over time to provide rankings from the site structure and internal links.

As a consequence of the Wiki-type content based site model, the tendency for to others link to it and infuse what was just a resource. Such a page (with the proper balance of internal and external links) transforms into a ranking juggernaut with the ability to scale the search engine result pages for dozens of related keywords or phrases on each of the pages.

The conclusion, SEO services have had to evolve to incorporate fresh content and links to remain competitive and stay ahead of the search engine algorithms and their growing fondness for quality in their index.

Example of When SEO Services are a Better Choice:

In another scenario, let’s assume that company B has a site they have been online for a few years and they designed the site before SEO was a concern. Now, with the site floundering on the verge of dismal, they come to the conclusion that it may in fact be time to resurrect their online property.

Naturally they seek out the most qualified SEO and expect them to magically fix the problem. This is a rather common scenario, but what are the things an SEO might address?

  • How old your domain? – so they can determine the threshold for change.
  • How strong is the sites internal link equity? – anything worth salvaging or is it better to start fresh?
  • Does your site has measurable authority? – just being old is not enough, it had to make its mark in some way, shape or form with links, fulfilling a demand, niche, etc.

After the base is scrutinized, then things like:

  • Assessing the site structure -are they using flat site architecture or information silos with supporting content to reinforce the theme.
  • Is there a robots.txt file – to prevent renegade bots from scraping content or a way to segment and isolate sensitive information from inclusion?
  • Is there an htaccess file (to prevent duplicate content penalties) and set the defaults for server preferences?
  • Evaluation of the IP address and hosting environment – Are you sharing your IP with sites that are linking to bad neighborhoods? (this can tank your site as well)
  • If you have an e-commerce database, does it use optimal naming conventions to maximize inherent SEO value? ?cat792 vs. /mfg/product-name/descriptive-title/ is much better and requires a Mod-Rewrite to make it SEO friendly.

SEO services are ideal when you have reached a plateau and your web property requires a series of litmus tests to determine what to keep and what to tweak. In most instances it is much easier to start fresh and salvage the page rank and links through using a 301 redirect (site or pages permanently moved) to the new page or site name.

In conclusion, each scenario and situation are unique, so, ultimately it depends on your objective, the reach you anticipate and the competition and the tactics they are employing to acquire and maintain high ranking positions for your main keywords.

Not sure if your site falls into either category SEO Consulting or SEO Services?, then get a free SEO quote and find out. 

Read More Related Posts
Affrordable SEO Packages or Custom SEO Services?
How can you benefit from using SEO Packages vs. custom SEO Services to set the foundation for future ranking endeavors? Each website has unique needs - meaning its own semantic and ...
Do You Hire an SEO Company or In-House SEO?
Should your business hire an SEO company or just hire an In-House SEO? This is the question pondered by thousands of businesses daily. On one hand, there is nothing wrong with ...
Shopping for SEO Companies
When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. ...
Avoid Clueless SEO Companies
Search engine optimization is as clear, cut and dried as it gets, clueless SEO companies should not offer services. SEO either works and produces tangible results (which is relevant traffic), ...
What is your take on hiring a company to perform SEO Services for your website? When you think about SEO (search engine optimization) and SEO Consulting, what comes to mind? Companies trying ...
A good friend of mine John Barth from Adazon Labels asked me to take a look at his website to try and diagnose why his pages where not achieving a ...
The Search for SEO Services
So your boss or upper level management finally got wind of SEO and the order has come from the corporate level to go and find the most reputable SEO company ...
An Overview on SEO/SEM Consulting
Depending on the type of website, it's niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all ...
There is no substitute for doing things right the first time.
The thing to keep in mind about SEO is that it is scalable and depending on (a) your website and if it was constructed initially with SEO in mind (b) ...
The Practical SEO Guide Part 3
Finishing up part three of this SEO guide, we will get into the “real deal”, raw SEO techniques and provide a more tactical direction for optimizing your online web properties. ...
SEO Packages or Custom SEO Services?
SEO Company or In-House SEO?
Shopping for SEO Companies
Clueless SEO Companies offering SEO Services
SEO Services
SEO Consulting: Live SEO Site Review
How to Evaluate an SEO Company for Services
An Overview on SEO/SEM Consulting
SEO Expertise is Worth it
The Practical SEO Guide Part 3

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

9 thoughts on “SEO Consultant or SEO Services?
  1. Those are some good points. I spend a lot of my time with mod-rewrites.

  2. We may have to call on you for some tricky ones. A client called yesterday with two sites, they wanted to redirect one and change the name on the target site to it while using the content from the target site to switch the domain without losing value? Is that even possible?

  3. Tina says:

    Yes. The above points are very useful indeed.

    Just a quick question to ask: Does the domain age matters when it comes to serps?

  4. Tina:

    To answer your question, in my experience, absolutely. Older sites require less changes to significantly impact relevance due to elevation of trust. Just like a third party referral vs. a cold lead, search engines are programmed to be leery of the new site until someone notable provides the endorsement.

  5. Nice analysis. How important are internal links vis a vis external links. Suppose a site has moderate external links but poor internal linking, would it require to start afresh?

  6. Hi Mayank:

    Just go through and reinforce the internal links using your main keyword modifiers. Obviously your homepage is the strongest, so link to it using the main keywords.

    Cap outbound links from the homepage to 10 and make sure they are going to relevant pages. Also, add a sitemap and link from every page to ensure spiders traverse and maintain continuity for each page in your site.

  7. SEO India says:

    i found this informative and interesting blog so i think so its very useful and knowledge able.I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me.Really the blogging is spreading its wings rapidly…

  8. Through its 15-year history, High Rankings has developed a proven process that is flexible yet tailored to your individual website. Each of our SEO services can be dynamically adapted to address your business goals and objectives as well as the unique challenges and opportunities that your website presents.

Comments are closed.