in SEO Services by

When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. It is wise to interview around three to five companies before you make your decision.

shopping-for-seo-companies

Shopping for SEO Companies

As SEO campaigns are often costly, don’t be rushed with your final choice; get all your questions answered in full and choose wisely. Remember, selecting the right SEO firm goes far beyond just comparing prices. The wrong SEO provider can lead you to a dead end with no refunds while the right SEO companies could possibly charge more, but offer more quality services and rankings that last for the long haul.

Consider the hierarchy of SEO companies to be like the hierarchy of cars – you can choose from a Honda, Lexus or Bentley. Just like cars, you can expect better quality and a smoother ride from a higher-end SEO. For example, less ‘black-hat’ SEO tactics and more quality links and content. Don’t be fooled by a company that promises you the world in 30 days. Good SEO that lasts takes time and a lot of patience.

You may already have the appropriate IT and writing team to get the job done and all you need is some SEO consulting. Think of this as if you were bringing in your car for a quarterly tune-up: make sure everything is working ok, find out what needs improvement and maybe have your tires rotated while you’re stopping by.

In SEO terms, make sure your overall site architecture and targeted keywords are correct; find out if you need to change anything through on-page optimization; and focus on building quality back links from relevant sources.

When you are comparison shopping for SEO companies, here are some great factors to consider/ask about:

What services do you offer?

  • Some companies only offer consulting while others only offer SEO services. Then there are companies that offer the whole kit and caboodle – everything from ignition to driving and steering. This is the first thing to ask a company so you don’t waste your time interviewing one that doesn’t even offer what you are looking for.

What is the average price of an all-inclusive SEO campaign?

Since every campaign is different, it is not fair to ask the cost of an average SEO campaign. Some clients may just need their windows washed while others may require their entire car to be totally detailed, waxed and buffed. That is why it is a good idea to ask for the average price (on a monthly basis) of an all-services-included SEO campaign.

What kind of checks and balances are in place?

  • If you are ordering an all-inclusive SEO campaign, you are essentially saying, “Here is my site. Here is my money. Let me know when I’m ranking.” But, do you really want to hand over the keys to your car in such a cavalier manner?  Certainly not. Ask the company what services are in place that allow you to check on the progress of your campaign? Perhaps a weekly telephone call, cyber meeting or documented report? Whatever it is, you want to be sure that your SEO company has plans to keep you in the loop on the progress of your campaign.

Where do your links come from?

  • If you order link building services, you want to be sure that those links are quality and not just quantity. Your incoming links should be from relevant Web sites with good Page Rank that were obtained in a legal manner.
  • You should also ask the company, “What happens to those links after my services are expired?” The company shouldn’t be touching those links once they are yours but, unfortunately, some companies find it profitable to pull those links down once a campaign package has ended.

Where does the content come from?

  • If content is part of the SEO strategy, then you will want to know where they are getting the content from? Unfortunately, some SEO companies find it best practice to outsource content needs to foreign countries. Although this is a cheap solution,  quality control can be difficult to enforce.
  • Search engines assign a grade to the sophistication level of the content that is crawled and, generally, articles stuffed with keywords and redundant cliches pass little gas, so to speak. You may not want your Web site associated with such tactics, and you certainly don’t want any of your visitors to accidentally stumble over such poor quality writing.

Do you have any references?

  • Many SEO providers are cautious to give out any references because, generally, engaging in SEO services is not something that clients want to publicly flaunt. Think of it as if you had bought a really nice car from a friend, but you want to tell everyone that you got it straight from the dealer. Although SEO strategies and services are perfectly legal, and, in fact, encouraged by search engines, SEO companies are extremely competitive. Providing references to the wrong person may jeopardize security.
  • Another reason is that many clients will not give permission to be cited as a reference because they would rather keep their services confidential. However, a company seriously worth considering for hire will have at least a couple of well-established clients in their repertoire whose rankings will not be threatened if their names were shared with a prospective client. So never take “NO” as an answer.

How/when are you accessible?

  • I’m sure you would hate to buy a car from a dealership and have to bring it in the next day only to find that no one is there! When you are interviewing an SEO company, be sure to get all the necessary information down upfront: Who are they? Where are they located? What’s their phone number, fax, email, pager, Facebook profile, etc? How do they prefer to be contacted when you have questions? How often are they in the office?
  • After you get all the information, it is always a great idea to check the Better Business Bureau’s Web site to see if they are registered and, if so, what other people are saying about them. Some people feel ‘safer’ by hiring companies that are local, but you may be limiting yourself. I would say that any well-established company that is ranking well for their own targeted keywords, like “SEO”, is a safe bet.
Read More Related Posts
How Does Your Website Measure Up?
Google officially updated the TPBR Page Rank last night. For those in the SEO community, the significance is met with mixed emotions ranging from dismissive to celebratory. Although page rank ...
READ MORE
Business to Business Internet Marketing
Have you ever felt you may have targeted the wrong audience with your advertising and marketing efforts? Chances are your revenue model could increase sales conversion dramatically as a result ...
READ MORE
Google PageRank Update
On the heels of the Panda 2.2 a document classifier (digital quality rater) machine learning algorithm, Google unleashed a long-overdue PageRank update to shake up the web as we know ...
READ MORE
SEO, Link Clusters, Age and IP Diversity
Just like getting in on the ground floor of any opportunity makes perfect sense, when it comes to link building and SEO, things are no different. In fact, there is ...
READ MORE
Are you stuck on page 2 or worse?
What are a few viable SEO solutions you can use when your search engine optimization efforts "stall out" and your targeted keywords are trapped past page 2 and simply won’t ...
READ MORE
SEO Requires Planning and Patience
Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do ...
READ MORE
SEO Tips to Find and Qualify Directories
Today's SEO tip is about using citation and search modifiers to find creative solutions for link building. Citation (a websites footprint or popularity matrix) is a prominent principle used by ...
READ MORE
minimize links on templates
While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their ...
READ MORE
Embracing SEO
Search engine optimization also known as SEO embraces multiple facets. Each facet is holistically integral to the collective aggregate that comprises a website. Through a plethora of tactics, techniques, timing ...
READ MORE
Google Toolbar PageRank Update October 2009
Business to Business Internet Marketing
Google Updates PageRank on the Heels of Panda
SEO, Link Clusters, Age and IP Diversity
Rankings Stuck? Try these 5 SEO Tips
SEO Requires Planning and Patience
SEO Ultimate Launches Premium Version Called SEO Ultimate+
SEO Tips for Link Building and Directory Submissions
SEO Navigation Tips for Websites
Embracing SEO

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “Shopping for SEO Companies
  1. Home Design says:

    References, ask for those references! Someone once suggested advice I thought was great. Ask for three references. Then ask for another three references, as everyone always has three put in their pocket for a great review. And don’t just ask but talk to people. And if you get a slimy, uncomfortable feeling? Trust your instincts, because they are often right.

    Home Design

  2. Eric Fields says:

    I love the writing. Who is the author?

Comments are closed.