in SEO Services by Jeffrey_Smith

When using SEO to develop relevance for competitive keywords for your website, just remember that everybody starts at zero.
web-site-analysis
Granted, initiating your campaign with a thorough web site analysis is crucial, you must couple that data with a distinct plan of action based on competitive market intelligence to create a viable SEO solution.

If you are interested in seeing these tactics in action, our firm offers a free SEO review outlining many of the same metrics discussed below in addition to a complementary keyword research report prior to engaging formal SEO services.

Content is scalable, but direction, planning and purpose are priceless commodities for online marketing. Each keyword has a collective tipping point and acts as a piece of the puzzle in relation to the main semantic root phrase it is stemmed from. What this means is, the more overlapping keywords one uses on each page (that truly define that page) the higher relevance score your page and website develop for that and related phrases.

For example, by me using the keywords web site analysis, site analysis, or keyword research analysis on multiple pages, the overlapping keyword (analysis) gains the ability to stem and rank more prominently in search engines any time a search is conducted for a related term.

Herein lies the secret of SEO. This tipping point (for each keyword) is a moving target and websites are holistically inclined to breathe (which means their values are constantly in a state of flux). Every day a new factor from within your realm of influence and outside of it is influencing and making adjustments to your website’s relevance score.

Variables such as:

1. A website that linked to you 4 months ago, just got a major boost of authority from a .edu or .gov website linking to them or a series of links from others just evolved with trust (as a result of aging over time) and your website gets a new jolt of link weight.

2. Your own content finally reached a threshold where the internal links you built 90 days ago just got indexed from a deep link (from your website or other sites) and started passing value to every page linked from that page.

3. An algorithm was changed to look for a new metric to assess relevance and authority and through some combination of factors your website was promoted, or another site linking to you demoted…

The point is, volatility is to be expected and anticipated, and the way to immunize the impact is through monitoring your pages over time using a thorough web site analysis. Awareness allows you to see what has shifted and which pages have the most strength for funneling those ranking factors to less fortunate pages to lend a hand.

The data you collect from your research and analysis acts as a blueprint which allows you to fine-tune and tweak each page in your website (until topical relevance has elected a champion page) and a clear landing page proclaims itself as the most relevant result.

For most, this is their home page, but this is typically the worst place for sales conversion. Correcting how pages rank in the SERPs (search engine result pages) is not rocket science.

If your ideal landing page is at the bottom of the list, then shifting the way a page ranks involves carefully mapping out internal links and either nofollowing irrelevant links, using the noindex, follow tag in the header area of the page and correcting the link flow to the pages. These types of on page changes can be accomplished quickly and depending on how frequently your pages are crawled the results of the fine-tuning become imminent.

In order to rank competitively:

A. You need to understand the competitive landscape of a keyword, the root phrase and the modifiers used frequently with the highest search volume.
B. You need to look for opportunities (to capture less competitive keywords, which make it easier to tackle the root phrase).
C. You need to constantly refine the less perfect areas of your website (leave no page behind) as your sites overall strength is determined by its weakest link or page. There is always room for improvement.

and

D. Once you gain relevance and / or the targeted rankings, keep digging in (with related phrases) to capture additional market share to insulate your position with SEO defense.

To recap…

1) The starting point after identifying keywords with keyword research is conducting a thorough web site analysis to determine the amount of effort required to bridge the gap (from where your website is, to where it needs to be to rank for the selected keywords).

2) Each page and keyword has a threshold, find out what that is using search operators to skim the competitive landscape.

3) Think of your website as a work in progress. Wikipedia started with just a few topics, now, it ranks for virtually every keyword imaginable (if it is one one of their indexed authority pages). So, you can have more than one topical focus to capture market share.

We all start from zero, but over time as more content is added, as you adjust the on page factors and build page strength and reputation, something miraculously occurs. Search engines take notice and prominent rankings are dialed in and each page starts to rank for specific keywords and related key phrases over time.

Depending on (a) your domain authority (b) the age of your site (c) the trust of the links linking to your site (d) your on page SEO and (e) your ability to assess trends, use keywords and content sculpt the percentage of market share you can acquire.

It all starts with research (keyword and web site analysis) and what happens in between is intentional optimization otherwise known as SEO (search engine optimization). 

Read More Related Posts
Internet Marketing or SEO?
For those unfamiliar with SEO, it is an acronym for search engine optimization; SEO roughly translates as a systemic method to achieve higher rankings in search engines for specific pages ...
READ MORE
Anyone Can Pay for Traffic, but Who Can Earn it?
As you gathered from the title, the topic of traffic (paid or organic) is the subject of today's post. Let’s look at the pros and the cons of both SEO ...
READ MORE
SEO & Natural Language Discrimination By Semantic Analysis
As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of ...
READ MORE
Consolidating Navigation, 301 Redirects, Content and Link Flow
Many companies realize the importance of having a blog installed on their site, but they don’t understand what the importance is. As a consequence, many blogs across the country are ...
READ MORE
SEO for Dummies
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of ...
READ MORE
Crossing the Keyword/Content/Link Threshold of Relevance
Each keyword online has a tipping point from the standpoint of SEO. If you identify what that tipping point is, you can replicate or surpass it to acquire a top ...
READ MORE
Getting the Wrong Traffic? Pass it On...
Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step ...
READ MORE
Using SEO to GEO Target Local Keywords
Do you GEO target keywords for your online audience? One of the great things about SEO is that you can Geo Target specific markets for maximum market saturation. Let's discuss ...
READ MORE
SEO Ultimate Version 0.8 Now Features a "File Editor" Module
SEO Design Solutions is pleased to announce another release / module for the SEO Ultimate All-in-One SEO Plugin. SEO Ultimate 0.8 includes two new features: robots.txt editing and htaccess editing, ...
READ MORE
Scale or ...
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource ...
READ MORE
Internet Marketing or SEO?
Anyone Can Pay for Traffic, but Who Can
SEO & Natural Language Discrimination By Semantic Analysis
Does Your Company Have a Business Blog?
SEO For Dummies
What is the SEO Tipping Point?
SEO and Referrals
Using SEO to GEO Target Local Keywords
SEO Ultimate 0.8 Released!
SEO Reality Check! Scope, Scale, Resource and Intent

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Web Site Analysis
  1. annarogers says:

    Good content.
    Just wanted to add some points here that may be helpful for those looking out for professional SEO services. There are tons of SEO companies offering different SEO packages and solutions at highly competitive rates. However, when looking our for these services, its important to not only look at the affordability factor but also what is unique about their SEO service and what differentiates them from other companies.

    While choosing an SEO company its equally important to analyze the SEO company’s website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company’s expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.

  2. Nice analysis of website analysis.

  3. Web analysis is important and an SEO should always advice for a good website visibility. Most of companies call SEO after finish web design.

  4. seo master says:

    http://www.seo-secrets.org is good site for seo website analysis. Check page rank, check indexes web pages and other seo tools.

Comments are closed.