in SEO Tips by Jeffrey_Smith

A few weeks back we asked for feedback on our writing style, and specifically how we can help our readers, albeit SEO professionals or click-and-brick small business owners, improve their SEO efforts. The result: SDS How-to SEO Section.

Introducing the Ask an SEO Help Section from SEO Design Solutions

Introducing the Ask an SEO Help Section from SEO Design Solutions

In conjunction with the daily advanced SEO written works, we will be answering your questions… so go ahead, and ask away.

Here is the first question of the How-to SEO Series: Is there any benefit to using subdomains versus subfolders? Second, how do I create a subdomain? (–Tim from Chicago)

For the same reason that keyword rich domains sell for upwards of millions of dollars, using subdomains is an attractive solution to increase your relevance score in the SERPs (short for search engine result pages).  Google, and the other search engines give preference to all-in-domain versus all-in-url relevance.

In other words, using a subdomain like chicago.example.com versus www.example.com/chicago will, out of the box, have a better chance for ranking for a query containing “Chicago” and “example”.

Before anyone jumps on that claim, I will make the obvious caveat: SERP positioning is holistic; all-in-domain is just one metric that search engines use to determine relevance.  Other examples can be found here with allintitle, allintext and allinanchor (which respectively reflect the degree a website has based on the aggregate amount of relevant content in the title, body area (text) and anchor text (both within the site and from other sites) for specific keywords.

As for subdomains in application, our team recommends using this tactic to distinguish nodes of relevance within your site. Take yahoo.com as an example. The auto sections of their site is located on the subdomain: autos.yahoo.com. Reason: a separate node of relevance.

Another benefit of using subdomains is bypassing custom development, or issues of incompatibility. For some of our clients, who operate a coding platform that dates back to the dawn of php, we recommend pointing a subdomain to a separate server. Reason: less headaches.  In a same vein of thought, when building websites it is easier to send clients to a subdomain for live demos than a subfolders. Reason: easier to remember; as well as the ability to rank next to your main domain in the SERPs.

So the big question, how do I create a subdomain?

The easiest way is to call your domain registrar and have them walk you through the process.  In most instances, they will point you to the cPanel and hold your hand every step of the way.

But, the process in detail: Navigate to domains>subdomains. Within will be a blank text box as well as a box with your main domain name –cPanels vary in layout. Enter your subdomain in the box and direct the subfolder to either a document root (public_html/subdomain), or a separate IP address (in the case that we are pointing the subdomain to a separate server). Depending on the host, you may need to add a username and password.

Feel free to post additional questions and the new “Ask an SEO” Help section of SEO Design Solutions blog and we will randomly select a question to address in our next entry. 

Read More Related Posts
Sifting Through Organic Search Engine Results
With the mass amount of beta tests executed on search algorithms within the Googleplex, search results can often seem like "mixed-fruit" or a "tossed salad" for business owners trying to ...
READ MORE
Surviving Shifts in Search Engine Algorithms
When rankings vacillate and a website loses position for a conversion-critical keyword, it can be sheer pandemonium for businesses owners, corporate giants or affiliates alike. There are three things to be ...
READ MORE
Keyword Research, SEO and Competitor Analysis
Anyone who tells you that using SEO or producing first page search engine rankings "does not matter" in today's hyper-competitive online agenda, isn't completely aware of just how much each ...
READ MORE
What are the benefits of PPC vs. organic long tail optimization? With PPC marketing budgets soaring into the 6 figure range for corporations throughout the US, What are the true benefits ...
READ MORE
Finding the Right SEO Company for the Best SEO Services
Search engine optimization otherwise known as SEO, is comprised of multiple disciplines. Each has its roots in improving a websites performance by streamlining facets ranging from site and information architecture, ...
READ MORE
User Generated Content
For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough ...
READ MORE
Why Should Search Engines Rank Your Website?
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within ...
READ MORE
Does SEO Transcend Rankings?
How many of you thought that SEO was about ranking for keywords? Did you raise your hand? If so, you are not alone. Before you balk at this statement, reserve ...
READ MORE
Spend Your Link Equity Wisely
Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent ...
READ MORE
SEO Tips for Building Trust and Authority in Search Engines
When it comes to link building and SEO, it is a fairly safe assumption to state that search engines are a bit leery when it comes to getting cozy with ...
READ MORE
SEO and Google Search Engine Result Pages
Warning! Search Engine Algorithm Changes Detected!
Defending “Competitive Blind Spots” with Keyword Research
Why Pay Per Click when Visitors Click Anyway
Finding the Right SEO Company for the Best
SEO and (UGC) User Generated Content
Why Should Search Engines Rank Your Pages?
Is SEO about Rankings or Authority?
Spending Link Equity Wisely
SEO Tips for Building Trust and Authority in

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “New “Ask an SEO” Help Section from SEO Design Solutions
  1. SlimJim says:

    What is your opinion about adding a trailing slash to all of the internal links on a blog/CMS site?

    I see this blog includes the trailing slash, for all the internal links. Can you explain why it’s needed.

    What happens If I don’t have the trailing slash already, then I go back & add the slash to all my links, will it mess with Google when they can’t find the old (non-slash) links?

    I’ve read a few things about the subject, & still don’t know If it’s really needed on a blog?

    Thanks, :)

  2. Hey Slim Jim:

    Good question, our developer knows the power of canonicalization and implementing redirects for consistency (from any .php, .html) extension.

    It is a personal preference, but there is power in using wildcard redirects to rewrite a CMS as powerful as WordPress. Here are some good examples that work hand in hand with PHP based systems http://httpd.apache.org/docs/2.0/misc/rewriteguide.html

    Enjoy…

  3. SlimJim says:

    Thanks, Jeffrey :)

  4. SlimJim says:

    Will Google penalize a site for duplicate content, If you copy an existing webpage into another language?

    Say I have 2 pages on a blog (same content), 1 page = English, the 2nd page = French…

Comments are closed.