in SEO Tips by Jeffrey_Smith

A few weeks back we asked for feedback on our writing style, and specifically how we can help our readers, albeit SEO professionals or click-and-brick small business owners, improve their SEO efforts. The result: SDS How-to SEO Section.

Introducing the Ask an SEO Help Section from SEO Design Solutions

Introducing the Ask an SEO Help Section from SEO Design Solutions

In conjunction with the daily advanced SEO written works, we will be answering your questions… so go ahead, and ask away.

Here is the first question of the How-to SEO Series: Is there any benefit to using subdomains versus subfolders? Second, how do I create a subdomain? (–Tim from Chicago)

For the same reason that keyword rich domains sell for upwards of millions of dollars, using subdomains is an attractive solution to increase your relevance score in the SERPs (short for search engine result pages).  Google, and the other search engines give preference to all-in-domain versus all-in-url relevance.

In other words, using a subdomain like chicago.example.com versus www.example.com/chicago will, out of the box, have a better chance for ranking for a query containing “Chicago” and “example”.

Before anyone jumps on that claim, I will make the obvious caveat: SERP positioning is holistic; all-in-domain is just one metric that search engines use to determine relevance.  Other examples can be found here with allintitle, allintext and allinanchor (which respectively reflect the degree a website has based on the aggregate amount of relevant content in the title, body area (text) and anchor text (both within the site and from other sites) for specific keywords.

As for subdomains in application, our team recommends using this tactic to distinguish nodes of relevance within your site. Take yahoo.com as an example. The auto sections of their site is located on the subdomain: autos.yahoo.com. Reason: a separate node of relevance.

Another benefit of using subdomains is bypassing custom development, or issues of incompatibility. For some of our clients, who operate a coding platform that dates back to the dawn of php, we recommend pointing a subdomain to a separate server. Reason: less headaches.  In a same vein of thought, when building websites it is easier to send clients to a subdomain for live demos than a subfolders. Reason: easier to remember; as well as the ability to rank next to your main domain in the SERPs.

So the big question, how do I create a subdomain?

The easiest way is to call your domain registrar and have them walk you through the process.  In most instances, they will point you to the cPanel and hold your hand every step of the way.

But, the process in detail: Navigate to domains>subdomains. Within will be a blank text box as well as a box with your main domain name –cPanels vary in layout. Enter your subdomain in the box and direct the subfolder to either a document root (public_html/subdomain), or a separate IP address (in the case that we are pointing the subdomain to a separate server). Depending on the host, you may need to add a username and password.

Feel free to post additional questions and the new “Ask an SEO” Help section of SEO Design Solutions blog and we will randomly select a question to address in our next entry. 

Read More Related Posts
How Does Your Website Measure Up?
Google officially updated the TPBR Page Rank last night. For those in the SEO community, the significance is met with mixed emotions ranging from dismissive to celebratory. Although page rank ...
READ MORE
Warning: If you currently provide SEO or SEM services, use PPC or Affiliate Marketing for your website(s), consider yourself "put on notice" that the market-devouring collaboration between Theme Zoom and ...
READ MORE
Keywords Connect the Dots of Intent
Search engine optimization (SEO) revolves around keywords, intent and search behavior. Through understanding motivated buyers, contextual keyword modifiers and search query intent, you can bridge the gap of utility and position ...
READ MORE
Usability Solutions to SEO Challenges
A couple days ago Jeffrey Smith of SEO Design Solutions asked me to look at a client's eCommerce site to help solve an interesting problem. The site offered an popular ...
READ MORE
Getting the Wrong Traffic? Pass it On...
Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step ...
READ MORE
Two Results are Better than One
The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking.  This SEO tip works from pushing ...
READ MORE
Harness the Power of the WWW using International SEO
Are you thinking to narrow or perhaps "too national" when it comes to SEO and augmenting your global presence?  There is a reason for the www in front of your URL, it is ...
READ MORE
On Page SEO Tips for Link Distribution
Ever wondered how to get more from your on page SEO factors? Well then here is a quick tip. Off page SEO such as external links and their respected reputation ...
READ MORE
10 SuperCharged Search Engine Optimization Tips
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of ...
READ MORE
Duplicate Content and SEO
With SEO, sometimes you hear about duplicate content and duplicate content issues.  These “issues” are real and unless corrected, it is like splitting hairs and losing a large percentage of ...
READ MORE
Google Toolbar PageRank Update October 2009
Domain Web Studio 3.0: SEO Tools for SERIOUS
Motivated Buyers, SEO and Intent
Usability Solutions to SEO Challenges
SEO and Referrals
SEO Tips to Double Rankings, Traffic and Conversion
International SEO, Social Media and Website Promotion
On Page SEO Tips for Link Distribution
10 Search Engine Optimization Tips
Duplicate Content and SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “New “Ask an SEO” Help Section from SEO Design Solutions
  1. SlimJim says:

    What is your opinion about adding a trailing slash to all of the internal links on a blog/CMS site?

    I see this blog includes the trailing slash, for all the internal links. Can you explain why it’s needed.

    What happens If I don’t have the trailing slash already, then I go back & add the slash to all my links, will it mess with Google when they can’t find the old (non-slash) links?

    I’ve read a few things about the subject, & still don’t know If it’s really needed on a blog?

    Thanks, :)

  2. Hey Slim Jim:

    Good question, our developer knows the power of canonicalization and implementing redirects for consistency (from any .php, .html) extension.

    It is a personal preference, but there is power in using wildcard redirects to rewrite a CMS as powerful as WordPress. Here are some good examples that work hand in hand with PHP based systems http://httpd.apache.org/docs/2.0/misc/rewriteguide.html

    Enjoy…

  3. SlimJim says:

    Thanks, Jeffrey :)

  4. SlimJim says:

    Will Google penalize a site for duplicate content, If you copy an existing webpage into another language?

    Say I have 2 pages on a blog (same content), 1 page = English, the 2nd page = French…

Comments are closed.