in SEO Tips by Jeffrey_Smith

A few weeks back we asked for feedback on our writing style, and specifically how we can help our readers, albeit SEO professionals or click-and-brick small business owners, improve their SEO efforts. The result: SDS How-to SEO Section.

Introducing the Ask an SEO Help Section from SEO Design Solutions

Introducing the Ask an SEO Help Section from SEO Design Solutions

In conjunction with the daily advanced SEO written works, we will be answering your questions… so go ahead, and ask away.

Here is the first question of the How-to SEO Series: Is there any benefit to using subdomains versus subfolders? Second, how do I create a subdomain? (–Tim from Chicago)

For the same reason that keyword rich domains sell for upwards of millions of dollars, using subdomains is an attractive solution to increase your relevance score in the SERPs (short for search engine result pages).  Google, and the other search engines give preference to all-in-domain versus all-in-url relevance.

In other words, using a subdomain like chicago.example.com versus www.example.com/chicago will, out of the box, have a better chance for ranking for a query containing “Chicago” and “example”.

Before anyone jumps on that claim, I will make the obvious caveat: SERP positioning is holistic; all-in-domain is just one metric that search engines use to determine relevance.  Other examples can be found here with allintitle, allintext and allinanchor (which respectively reflect the degree a website has based on the aggregate amount of relevant content in the title, body area (text) and anchor text (both within the site and from other sites) for specific keywords.

As for subdomains in application, our team recommends using this tactic to distinguish nodes of relevance within your site. Take yahoo.com as an example. The auto sections of their site is located on the subdomain: autos.yahoo.com. Reason: a separate node of relevance.

Another benefit of using subdomains is bypassing custom development, or issues of incompatibility. For some of our clients, who operate a coding platform that dates back to the dawn of php, we recommend pointing a subdomain to a separate server. Reason: less headaches.  In a same vein of thought, when building websites it is easier to send clients to a subdomain for live demos than a subfolders. Reason: easier to remember; as well as the ability to rank next to your main domain in the SERPs.

So the big question, how do I create a subdomain?

The easiest way is to call your domain registrar and have them walk you through the process.  In most instances, they will point you to the cPanel and hold your hand every step of the way.

But, the process in detail: Navigate to domains>subdomains. Within will be a blank text box as well as a box with your main domain name –cPanels vary in layout. Enter your subdomain in the box and direct the subfolder to either a document root (public_html/subdomain), or a separate IP address (in the case that we are pointing the subdomain to a separate server). Depending on the host, you may need to add a username and password.

Feel free to post additional questions and the new “Ask an SEO” Help section of SEO Design Solutions blog and we will randomly select a question to address in our next entry. 

Read More Related Posts
SEO, Is It All About Links? Not Anymore
With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies leaving ...
READ MORE
Are You Too Hungry for Backlinks and Look Past On Page SEO?
Don't let the craving for links from other websites sabotage your SEO campaign. Make no mistake that backlinks (links from other sites) are great for producing rankings, but if you inflate ...
READ MORE
The Process of Optimization
Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website.  However, what does that really mean when you break it down ...
READ MORE
How to Double Up on Traffic and Conversions
Where you rank matters! And whether or not your listing is above the fold in natural search results or on page two or beyond impacts the click through rate. The ...
READ MORE
How Big is Too Big?
Everyone talks about authority sites, but how big is too big when it comes to creating rankings? Where is the point where having too much content can cause a website ...
READ MORE
5 Things You Should Know About SEO
With SEO being all the rave right now, here are five things to keep in mind before engaging any SEO campaign. Search engine optimization is about setting realistic goals within respectable ...
READ MORE
Rich-Media and Moving Past Traditional Marketing Mediums
Have you ever had a day where you wanted to be interrupted and watch commercials or spend countless moments being diffused from your purpose? Didn't think so, this is precisely ...
READ MORE
Managing to Conversation of Commerce with Keywords
Virtually any offline business can benefit from an online presence, and if you think for one moment that your competitors are not using SEO, then think again. Organic search engine ...
READ MORE
We Know, It’s Not Just About SEO
Just like a healthy diet, having a balanced array if nutritional variety serves the overall goal (which is to create holistic health for all functions of the body). Much in ...
READ MORE
How SEO Really Works!
SEO involves a combination of on page and off page factors which produce a distinct effect (a higher ranking for specific exact match and broad match shingles). Therefore, instead of ...
READ MORE
SEO, Is It All About Links? Not Anymore
Are You Link Hungry?
The Process of Optimization
How to Double Up on Traffic and Conversions
Authority Websites: How Big is Too Big?
5 Things You Should Know About SEO
Advertising and Advertisers: Meet SEO and Rich Media
SEO Tips to Manage the Conversation of Commerce
We Know, It’s Not Just About SEO
How SEO Really Works!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “New “Ask an SEO” Help Section from SEO Design Solutions
  1. SlimJim says:

    What is your opinion about adding a trailing slash to all of the internal links on a blog/CMS site?

    I see this blog includes the trailing slash, for all the internal links. Can you explain why it’s needed.

    What happens If I don’t have the trailing slash already, then I go back & add the slash to all my links, will it mess with Google when they can’t find the old (non-slash) links?

    I’ve read a few things about the subject, & still don’t know If it’s really needed on a blog?

    Thanks, :)

  2. Hey Slim Jim:

    Good question, our developer knows the power of canonicalization and implementing redirects for consistency (from any .php, .html) extension.

    It is a personal preference, but there is power in using wildcard redirects to rewrite a CMS as powerful as WordPress. Here are some good examples that work hand in hand with PHP based systems http://httpd.apache.org/docs/2.0/misc/rewriteguide.html

    Enjoy…

  3. SlimJim says:

    Thanks, Jeffrey :)

  4. SlimJim says:

    Will Google penalize a site for duplicate content, If you copy an existing webpage into another language?

    Say I have 2 pages on a blog (same content), 1 page = English, the 2nd page = French…

Comments are closed.