in SEO Tips by Jeffrey_Smith

What are a few viable SEO solutions you can use when your search engine optimization efforts “stall out” and your targeted keywords are trapped past page 2 and simply won’t rise any higher?

Are you stuck on page 2 or worse?

Are you rankings stuck past page 2?

There is nothing more frustrating than being stuck on page 2 or worse in search engines when your most cherished rankings loses traction or stagnates indefinitely until some type of SEO intervention occurs. Having keywords plateau in the SERPs (search engine result pages) is not uncommon, but what can you do to “break a ranking loose” or eliminate theme diffusion where a keyword simply fizzles out?

Below we outline 5 simple SEO tips that can help you infuse some pep in your ranking step or at least elect a new champion page to assume an upward and onward trajectory.

Here are 5 Tactful SEO Tips:

  1. Consolidate Internal Links – Look at how many pages you have targeting the keyword in question. Most people make the mistake of linking only to the homepage, if you want individual keywords to have prominence in the rankings, make sure you choose a clear champion page and use that as the preferred link destination for both internal and external links.
  2. Minimize On Page Duplicity – Evaluate the degree of duplicity on the site and or pages. There are many ways to create rankings (allintext, allintitle, allinanchor – using content, mass title tags or links) and depending on your approach, you may have excessive or redundant elements that require more distinction to increase term weight or relevance score. Pages sparse in content are often overlooked and if they go supplemental or are de-indexed, then so does the ranking factor they contributed as well.
  3. Increase Deep Links – Lack of deep links to the target page. Deep links (links to specific pages with specific keywords) are the way to elevate those deeper pages in the site into “active status”. Would you rather have one page that ranks for moderate keywords that are partially relevant, or multiple pages that rank specifically for targeted keywords and key phrases?Deep linking evokes latent potential and translates it into analogous “kinetic vs. potential energy” in search engines. So, make sure each critical page has sufficient traction by building 5 links or more to internal pages that matter.
  4. Build Tiered Support to Off Page Links – Think of building links to your links as augmenting the chain of command in search engines. The stronger and more relevant each backlink from other sites is, the more link flow they pass to your website via the preferred anchor text. Building 20-30 links to existing links or re-sparking interest to your backlinks through social media is pure link insurance (not to mention you can strengthen your link profile) without technically adding additional diversity.
  5. Assign a New Preferred Landing Page – Sometimes no matter how hard you try to make an old page seem fresh, new and relevant, the algorithm does not favor stale content. This is real value of continually adding fresh / relevant content and using internal links (much like Wikipedia) to cement relevance through keyword co-occurrence.Pages closest to the root folder with a laser-like title, internal links, h1 tag and on page content targeting 1-3 words are ideal as preferred landing pages. If aged internal pages from the past sprout Pagerank make sure you add a new link from those aged pages to your new keyword destination. As a result, the synergy of the old and the new create buoyancy for rankings and can either make a previous page fluid and / or create a double ranking or ranking with jump links (links from other internal pages) to increase the probability of conversion from click through traffic.
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About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

10 thoughts on “Rankings Stuck? Try these 5 SEO Tips
  1. Thanks for the nice post.

  2. seo says:

    thanks for your tips, i have a website with this problem learn seo

  3. elliot says:

    Hi Jeffery, great post.

    But can you possibly clarify point 4? Link to links?

    Do you mean link to pages which you have already got links from?

  4. Sure thing Elliot:

    I just realized that I turned the numbers into bullets (which makes the point moot). I was referring to building links to previous links (supporting your second tier links that link to a primary domain) to avoid exceeding a natural link velocity or link profile.

  5. Great Advice I will follow! The only problem is you need a website first,because your website is your store. You can leave the store and try to sell to other people in other places, but you don’t always have everything in your store with you at the time. There is just too much to carry!!! So sending them to a website means many many more sales for you. My partner and I design websites. We will build you a first page for free. You can see what it looks like and go from there. No obligation at all. To see our site go to
    http://gaeta.ws

    Thanks!

    Steve Hall
    Donna Gaetabecause

  6. Well amazing and helpful tips for all SEO professionals.Most internet marketers want to increase their Google Page Rank believing that a higher PR will automatically results in a better ranking for their search terms. In some case it may be true but most of the time it is not.

  7. seooptim says:

    I got some valuable points here…

    thanks for the post.

  8. shlomo says:

    http://www.hebrewpublishing.com/

    can you plz check my website and advise me what to do i am stuck investing most time and no precess.

    you can check here http://www.seoworkers.com/tools/report.html
    then put in website http://www.hebrewpublishing.com/
    many many thanks

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