Inspired by a complex yet fascinating mathematical document on information retrieval from Adam Berger in 2001 on the subject of machine learning and information retrieval (PDF), I couldn’t resist the need to simplify the first concept he introduced in the preface about word relatedness which is one of the underlying principles of SEO as we know it.
Identifying topical semantic clusters of keywords and integrating them into a themed site structure by creating overlaps through lexical relationships and the connectedness of words, site structure, navigation schema and content using natural language is an advanced SEO tactic.
For the record, just like you don’t have to know how an engine works to drive a car, you don’t need to know information retrieval is compiled to understand search. You should however, know enough to understand the premise of natural language processing.
If NLP and keyword occurrence are executed properly, the crowning achievement of leveraging semantic structures is absolute page and domain authority which can be funneled across the entire array of related keywords through mirroring correlations between the first occurrence of titles, URL structure, navigation and internal linking.
SEO is all about layers, but the base starts with language and language can be broken down into words and their various relationships. The video merely highlights seeing what occurs after the distillation process by showing you the tip of the semantic iceberg using Google’s related search and wonder wheel to peek behind the parametric framework.
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3 Comments
I bet you could get a lot of good domain names, with this same technique!
Might work good with this video & your Silo post, on this blog.
Thanks for the video!
Slim Jim:
I am glad someone gets it. SEO is like a symphony with the expert as the conductor. Although the premise was based on a deep correlation of math (when you break into the pdf) the gist is simple. Connect the semantic dots, theme and silo (as you suggested) and cultivate as many sites as you can for passive income (using the old keyword rich domain and low hanging fruit technique).
I wish I had more time for stuff like this, but the client model has me chasing my tail right now…
A good site with excellent articles. Thanks for such a wonderful informative and entertaining read. Quotations are a great way to inspire you to perform at your best and to remember sage advice from the smartest minds in the world.
Regards,
Bradley Holton.
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