Inspired by a complex yet fascinating mathematical document on information retrieval from Adam Berger in 2001 on the subject of machine learning and information retrieval (PDF), I couldn’t resist the need to simplify the first concept he introduced in the preface about word relatedness which is one of the underlying principles of SEO as we know it.
Identifying topical semantic clusters of keywords and integrating them into a themed site structure by creating overlaps through lexical relationships and the connectedness of words, site structure, navigation schema and content using natural language is an advanced SEO tactic.
For the record, just like you don’t have to know how an engine works to drive a car, you don’t need to know information retrieval is compiled to understand search. You should however, know enough to understand the premise of natural language processing.
If NLP and keyword occurrence are executed properly, the crowning achievement of leveraging semantic structures is absolute page and domain authority which can be funneled across the entire array of related keywords through mirroring correlations between the first occurrence of titles, URL structure, navigation and internal linking.
SEO is all about layers, but the base starts with language and language can be broken down into words and their various relationships. The video merely highlights seeing what occurs after the distillation process by showing you the tip of the semantic iceberg using Google’s related search and wonder wheel to peek behind the parametric framework.
This SEO video discusses the importance of understanding the reason why selecting the right keywords is important; and why matching their expectation is critical for conversion. Keywords are the bridge ...
This posts highlights the SEO technique of leveraging your websites inherent domain authority by (1) minimizing hops within the website by keeping site architecture flat (2) capping outbound links on ...
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ...
Creating convergence through topical relevance and links is an extremely powerful SEO technique. In other words, clearly delineating a preferred landing page or champion page to represent specific keywords sends ...
SEO & Natural Language Discrimination By Semantic Analysis
5 SEO Tips to Avoid Common SEO Mistakes
Google Search Engine Optimization Tips
SEO Tips to Create a Champion Page
SEO Tips for 2011
Crucial Search Engine Optimization Tips
10 Search Engine Optimization Tips
Looks Like You're New Here. Welcome to the SEO Design Solutions Blog. Feel Free to Read Our Informative SEO Tips, Subscribe to Our RSS Feed Download Our FREE WordPress SEO Plugin SEO Ultimate or Check Out Our New Framework for WordPress The SEO Design Framework.