in SEO Tips by

If you own a small-business, and find yourself looking for SEO basics or tips and tactics to rank your website, then here are some pointers to set you in the right direction.

Basic SEO Tips - Learn to Walk Before you Run

Just like you have got to learn to walk before you run, if you understand the various aspects of SEO, then you can combine them at will to produce the necessary degrees of relevance needed to get things moving in the right direction.


All parts of your website should accentuate your relevance. Of the most important are the first occurrence of a keyword in the title, url (, and the h1 (your main header tag) which signifies what that page is about.

If all three of these parts are support the same keywords (“buy trucks online”),  that is considered high co-occurrence. Other variables for co-occurrence are meta description, inbound links and tags.

Lastly, it ALWAYS helps to have the keywords located within the text on the page.

Start with the right platform

There are a million ways to create a website. Use one that can be tailored easily for ‘out of the box seo’. If you don’t have tens of thousands of dollars to spend on a custom CMS (content management system) solution, then you can always start with an open source CMS.

Three that we recommend to our clients are Drupal, Joomla, and WordPress. Which one is best for you depends on what you are trying to accomplish; are you selling bicycles or attesting the Google Monopoly?  Aaron Winborn wrote a great article that details the differences titled:  Drupal, WordPress, or Joomla? (A Trick Question).

Link to other pages within your website

Linking your pages together (also known as internal linking) is an important part of having a website. Look at it this way, if Google or the other search engines gets stuck at any one page, they will go away. The less Google comes around, the less they care about you. When Google does care about your site, there is a slim chance that it will come up in the search engine results pages. Simply put: Link Often.

Contact Other Professionals in your field

Use the social relationship in your professional networks to ask for links to your website. Google also likes it when you receive links from important websites around your geographic area (E.g. SEO Design Solutions is located in Chicago, so it would make sense to receive a link from the Chicago Tribune). When you ask for the link, prefer the link to use the keywords you want to rank for E.g. SEO Company in Chicago, etc.

Write for Quality

The best way to create a buzz around your website is to offer value to others. A great way to determine that is to ask the question, How do I better the lives of others? More value to readers, more value to Google.

Because Google is after all, just one type of visitor. 

Read More Related Posts
Website Authority: Short Term Gain or Long Term Growth?
Is your online marketing strategy based on long-term growth or is your website merely ranking on vapors? Developing true website authority supersedes short-term quick fixes and processes and since SEO ...
SEO Tips for SEO Best Practices
One of the most undervalued aspects of SEO is the amount of time it takes to develop a website properly. People often wonder why SEO pricing is so exorbitant, it ...
Do You Buy, Sell or Earn Website Traffic?
The battle between contextual editorial traffic and blatant sponsored or promotional content is a struggle of polarities between businesses and search engines. The question is, do you buy, earn or ...
Other Ways to Measure SEO Results!
What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move ...
Crucial Search Engine Optimization Tips
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
SEO Tips to Develop a Tactical Game Plan
Websites do not optimize themselves; they need SEO, a game plan and tactful execution to overcome savvy competitor’s intent on ranking in the top 3 results for any respective profit-bearing ...
Link Interrogation: Is Google Shaking Down Paid Links?
Is Google shaking down paid links now more than ever? It seems that more and more sites are slipping from page 1 to page 3 or 4 in the SERPs ...
Targeting Keywords Within Your Reach
There is something to be said about targeting terms and keywords that are within your reach. Not that wishful thinking does not have its place, but before you embark ...
Useful SEO Tips
If you rank for competitive keywords through using SEO, you have to work "every day" to acquire additional rankings to fortify them or defend their position. If you relax at ...
Theme Density – The Ultimate SEO Ranking Factor
Even though theme density is not a well known term in search engine optimization, many will come to know this as SEO evolves. The root of this SEO model is ...
Website Authority: Short Term Gain or Long Term
SEO Best Practices: Getting Started
Do You Earn, Buy, or Sell Traffic?
Alternative Ways to Measure SEO Results!
Crucial Search Engine Optimization Tips
SEO Tips for Creating a Strategic Game Plan
Is Google Shaking Down Paid Links?
Targeting Keywords Within Your Reach
Useful SEO Tips
Theme Density – The Ultimate SEO Ranking Factor


In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO Basics for Beginners
  1. chandan says:

    I always like to listen about new SEO and link building ideas, well you have mentioned some nice point here on SEO. All are some important point on SEO.

  2. çeviri says:

    that is the basic building blocks of a good SEO. in my in my opinion, Write for Quality the most important issues. thanks sharing.

Comments are closed.