in SEO Tips by Jeffrey_Smith

If you own a small-business, and find yourself looking for SEO basics or tips and tactics to rank your website, then here are some pointers to set you in the right direction.

Basic SEO Tips - Learn to Walk Before you Run

Just like you have got to learn to walk before you run, if you understand the various aspects of SEO, then you can combine them at will to produce the necessary degrees of relevance needed to get things moving in the right direction.

Co-Occurrence

All parts of your website should accentuate your relevance. Of the most important are the first occurrence of a keyword in the title, url (www.example.com/buy-trucks-online.html), and the h1 (your main header tag) which signifies what that page is about.

If all three of these parts are support the same keywords (“buy trucks online”),  that is considered high co-occurrence. Other variables for co-occurrence are meta description, inbound links and tags.

Lastly, it ALWAYS helps to have the keywords located within the text on the page.

Start with the right platform

There are a million ways to create a website. Use one that can be tailored easily for ‘out of the box seo’. If you don’t have tens of thousands of dollars to spend on a custom CMS (content management system) solution, then you can always start with an open source CMS.

Three that we recommend to our clients are Drupal, Joomla, and WordPress. Which one is best for you depends on what you are trying to accomplish; are you selling bicycles or attesting the Google Monopoly?  Aaron Winborn wrote a great article that details the differences titled:  Drupal, WordPress, or Joomla? (A Trick Question).

Link to other pages within your website

Linking your pages together (also known as internal linking) is an important part of having a website. Look at it this way, if Google or the other search engines gets stuck at any one page, they will go away. The less Google comes around, the less they care about you. When Google does care about your site, there is a slim chance that it will come up in the search engine results pages. Simply put: Link Often.

Contact Other Professionals in your field

Use the social relationship in your professional networks to ask for links to your website. Google also likes it when you receive links from important websites around your geographic area (E.g. SEO Design Solutions is located in Chicago, so it would make sense to receive a link from the Chicago Tribune). When you ask for the link, prefer the link to use the keywords you want to rank for E.g. SEO Company in Chicago, etc.

Write for Quality

The best way to create a buzz around your website is to offer value to others. A great way to determine that is to ask the question, How do I better the lives of others? More value to readers, more value to Google.

Because Google is after all, just one type of visitor. 

Read More Related Posts
SEO Tips to Increase Indexation
Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) ...
READ MORE
Are Search Engines Raising the Bar?
Thinking from the perspective of a computer science engineer, what is the fastest way to combat search engine spam and websites with low quality?, simply de-index them by raising the ...
READ MORE
Enter the domain (or page in SEM Rush)
Here is a nifty little SEO Tip for mapping out keyword clusters and their corresponding landing pages (within your own site or your competitors) using a combination of the link ...
READ MORE
Enquiro's Golden Triangle of Relevance for Search Engine Click Throughs
Never underestimate the power of SEO and acquiring a top 3 position for multiple keywords in search engines. Since no two consumers think or search alike, the common keyword threads ...
READ MORE
Managing Keyword Popularity
One of the prerequisites of SEO, is to think holistically and not just measure data points or draw conclusions based on  linear perspective alone. SEO is multidimensional and keywords are the ...
READ MORE
Why PageRank Still Matters for SEO
Despite the numerous arguments from the "SEO mob rule" about whether or not PageRank (a link analysis metric created by Google founder Larry Page that determines the citation/inbound link value ...
READ MORE
10 Tactics for Top 10 Rankings
In the spirit of the old top 10 list, here are some of the top SEO tactics we use to topple top 10 rankings... Domain Level Domination Content, Title and Tag Ranking ...
READ MORE
Other Ways to Measure SEO Results!
What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move ...
READ MORE
SEO Design Solutions is proud to announce the Code Inserter Module to the SEO Ultimate All-In-One SEO Plugin. This recent update allows you to add custom html code to your WordPress ...
READ MORE
Less than Obvious Uncommon SEO Metrics
Have you ever wondered about the not so obvious SEO metrics that leave you scratching your head trying to figure out how someone managed to acquire a one box (site ...
READ MORE
SEO Tips to Increase Indexation
SEO: Are Search Engines Raising the Bar?
SEO Tips to Spy On Competitors
Keyword Research and Search Engine Positioning
Managing Keyword Popularity and Conversion
Why PageRank Still Matters for SEO!
10 Tactics for Top 10 Rankings
Alternative Ways to Measure SEO Results!
Code Inserter Module Added to SEO Ultimate
Implementing Uncommon SEO Metrics

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO Basics for Beginners
  1. chandan says:

    I always like to listen about new SEO and link building ideas, well you have mentioned some nice point here on SEO. All are some important point on SEO.

  2. çeviri says:

    that is the basic building blocks of a good SEO. in my in my opinion, Write for Quality the most important issues. thanks sharing.

Comments are closed.