in SEO Tips by

While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their website.

seo-navigation

SEO Navigation Tip: Minimize Internal Sidebar Links

In layman’s terms, there were too many links in the sidebar. While it may seem like “the logical thing to do” to put all your products or services on the sidebar in your template globally, for optimal results one should use secondary navigation sparingly for two distinct reasons.

Aside from SEO, the first reason is (1) relevance the second reason is (2) to avoid information overload for users attempting to navigate your website. While these two points are related, at the end of this post, I’ll provide a feasible alternative to minimize excessive navigation and excessive internal links to create an optimal navigation structure to complement SEO results.

Why Excessive Links Cripple SEO

The more links you have on a page, the more link loss you can experience. If you have over 100 links on a page, the fraction of link-flow moving through those links is minimized considerably every time you add another. In other words, the link equity is divided by the volume of outbound or internal links.

This means that instead of 10, 20 or 30 strong links from a page (that could rank another page, which could rank another page and so on) you end up with 100 weak pages including the one with the links hemorrhaging the links in the first place.

This also applies to internal links on a page, if there are excessive internal links, then the SEO value is undermined and you should consider 1 link for every 100 words minimum for internal links (10 internal links for a 1000 word page) or 1 internal link for every 200 words (5 internal links for a 1000 word page) to really augment the links and increase link flow through contextual relevance.

Search engines rank pages, not websites, so if your website is a collection of weak pages, then you’ve just removed your website from the ranking and profit equation.

Another “Non SEO” Reason to Minimize Links

Consider that there are many ways to reach a webpage (a search engine, from within the website, from a banner or ad on another website, etc.), but once they are on your website, they should only be presented with relevant options to navigate (and this was the problem).

Factoring usability as a viable metric is often overlooked for webmasters seeking to funnel visitors without first deciding on conversion paths.

However, you have to consider what you reveal to which visitors and whether or not the information is relevant at the time for that user.

If you have irrelevant information presented globally on your website, you are bound to antagonize users or frustrate them from having to wade through links to find what they need.

This “presentation of excessive information” only encourages a user to bounce from your website as quickly as they appeared and find a less self-aggrandizing / cluttered website which possesses a clear product, service, conversion path or solution.

In either scenario (information overload or SEO), it’s about sculpting (a) the more optimal user experience which allows them to find what they want, when they want and easily facilitate a purchase and (b) making sure that the link equity of each page is preserved so it can rank and pass along ranking factor to other websites.

Now, The Solution!

For this navigation alternative, break your navigation into bite size chunks and consider, is this path relevant to my user? Can I use internal links to augment a user path or perhaps add footer links or refer them back to the parent category with breadcrumbs or opt for using the primary navigation instead?

Why have a page with 100 links, when you could have 10 pages with 10 links, 5 pages with 20 links, 3 pages with 33 links, etc. to minimize the number of links from the initial page to 3, 5 or 10 outbound/internal links.  Consolidation unifies PageRank and creates buoyancy through ring-fencing the flow of link juice (capping and corralling it to flow into pages that need more ranking factor).

While the scale of a website determines what should appear (other related categories or nested products perhaps) you still have to consider information and site architecture from the top down before building out your website.

One SEO Navigation Tip Is:

  • Create a new landing page (to function as a hub page) now instead of having 30 links on a sidebar, have one link to that new landing / hub page.
  • Now place those 30 links on that hub page instead of the sidebar.
  • The hub page allows you to (a) present relevant information which allows a user to navigate and (b) limits the link loss on the global sidebar region of your website.

You can rinse and repeat as needed and try to scale all outbound or internal links on each page through this type of consolidation to minimize noise and provide an optimal user experience. Then, you can even rename the link to the hub page something SEO or user friendly.

If you do not want that page to interfere with SEO, you can also use it with a noindex, follow command in the meta data to pass the link equity through the page, without having it incur a duplicate content penalty if you have other incidents of pages with a high frequency of links and minimal content. 

Read More Related Posts
Log in to Google Analytics and "View Traffic Sources".
Google Analytics and Google Webmaster Tools are a storehouse of data which can be used for search engine optimization. However, when combined with a few other stellar SEO tools creates ...
READ MORE
Organic SEO and The Cycles of Growth
If you plan the cycles of SEO properly, there is no reason to battle with your competition for keywords or market share. Instead, rankings and their corresponding search engine results ...
READ MORE
SEO Wisdom - If you only knew then, what you know now!
Often you hear people say, "if I only knew then what I know now", and how things would be different if I could have applied the pearls of wisdom from ...
READ MORE
Search Engine Mannerisms
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the ...
READ MORE
Link Building: SEO Link Types and Tactics
Is there a magic SEO bullet for link building or building the proper quality, theme, volume or type of links? Not necessarily, but having a solid strategy and series of ...
READ MORE
20 Tips to Curb SEO Frustration
Need a way to curb frustration while you are waiting for your SEO and rankings to kick in? Try implementing any of these 20 basic SEO tips to cut down ...
READ MORE
Keyword Selection, Content and SEO
Selecting the right keywords is a crucial component of SEO. When keywords are wielded properly in alignment to the focal point of each page, the URL structure and internal and ...
READ MORE
Warning: If you currently provide SEO or SEM services, use PPC or Affiliate Marketing for your website(s), consider yourself "put on notice" that the market-devouring collaboration between Theme Zoom and ...
READ MORE
Today's post is about SEO penalties, how they are created and some ways to remove them. Usually I don't like to reference other sources, but I couldn't resist to post ...
READ MORE
SEO Ultimate Version 1.2 Released
SEO Ultimate, the powerful WordPress SEO plugin from SEO Design Solutions, has just been upgraded with a new Competition Researcher module that provides you with 3-step access to the investigative ...
READ MORE
Google SEO: SEM Rush, Xenu, Analytics and Webmaster
Organic SEO and Search Engine Cycles
SEO Principles and the Wisdom of Applied SEO
Search Engine Mannerisms
Link Building: SEO Link Types and Tactics
SEO Tips to Shorten Time to The Top
Keyword Selection, Content and SEO
Domain Web Studio 3.0: SEO Tools for SERIOUS
SEO Penalties and How to Remove Them
SEO Ultimate WordPress SEO Plugin Version 1.2 Released

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “SEO Navigation Tips for Websites
  1. E46 Tuning says:

    Thanks for the advice I think I will remove some of my links as I have a 2 nav menus one at the top and one in the side bar

  2. e2solutions says:

    Don’t force all navigation downwards through drop down menus. It is frustrating for a user who just wants to browse a subject area to have to click on a drop down box every time they want to move to another item..

  3. Agreed, just use bullets or secondary navigation above the fold on the sidebar preferably on the left (which is the most clicked / viewed heatmap region on a page anyway for navigation)…

  4. Tony says:

    This is such a confusing area. If internal links dilute SEO, it’s hard to explain the success of Wikipedia which has a gazillion links on every page. Often the same link is repeated throughout an article. Yet Wikipedia is right up there when you google just about anything! Do these principles apply only to navigation (whether drop down or sidebar) or do they apply to links in the page content too? If they do, nobody seems to have told Wikipedia. Or Google, for that matter, since they consistently put Wikipedia high up the lists in searches.

  5. Wikipedia has enough link flow from inbound links to offset link attrition. It also represents the ideal semantic model and they silo each page to rank for a very specific keyword, then contextually link to other related topics/keywords (which in turn link back to that page).

    Wikipedia is Google proof (as an authority site), so, the ratios which would kill a normal site do not apply. It also recives lin flow from other pages that have been linked to. So, if Page A has 1000 inbound links to it and it links to 10 pages, those 10 pages also get link from from it. They have taken this principle and pushed it to immense proportions, so, search engines find this content fresh, relevant and with heavy citation / links from others it represents “the perfect answer” algorithmically for millions of keywords.

Comments are closed.