in SEO Tips by Jeffrey_Smith

What is link flow distribution in a website and why should you care? Link flow is a metric implemented in SEO which assesses the volume of link equity (accumulated PageRank, citation factor and nodes of relevance) a page has and how it passes along that equity via outbound links to other internal or external pages.

flowing

Managing Link Flow Distribution

Depending on the degree of inbound links from other pages within your website or from other web pages online provide characteristics that distinguish that page in search engines.

For example, a page can rank in search engines as a result of:

  • Aggregate On page Factors
  • Consolidated internal links
  • Off page inbound links (with specific anchor text)
  • Domain authority and some degree of on page correlation

For the sake of analogy, link flow is like the circulatory system for a website, if it is crimped, a page suffers from link attrition, if the arteries (links) to a page are plentiful; the page flourishes as a result of being nurtured from subordinate pages and takes on the role of a preferred landing page.

Essentially, there are two types of pages in a website (1) the pages that are intended to rank well and garner conversion from consumers and (2) supporting pages housing informative, relevant content created for the purpose of (a) increasing the semantic footprint of a website to increase topical relevance and (b) link to preferred landing pages.

This alone when coupled with another prominent element known as domain authority can catapult newly dubbed preferred landing pages into the spotlight in search engines. The source of the link becomes less important as the degree of trust and domain authority increase for the source of the page providing the link.

For example, amazon.com is one of the most authoritative domains online, hence an internal link to a page is often more powerful than an entire website competing against it. Internal pages within Amazon can rank from a few inbound links, whereas a competitor may require thousands of links to equate to the degree of link flow passes along from the internal links within Amazon alone.

This is why you cannot always count links and assume that volume is the only metric which applies weight within ranking algorithms. They must be assessed based on internal link flow, page authority, domain strength, trust and how old the page is and whether or not it is grandfathered (algorithmically) into the top 10 results.

Also, additional considerations are the number of outbound links on the page providing the link and the number of outbound links on the preferred landing page dramatically impact buoyancy in search engines.

This is considered a component of link-loss or rather hemorrhaging link-flow (like a bucket with 100 large holes in it). Under this analogy, it doesn’t matter how much water you put in the bucket, it all ends up spilling out (ineffectually)

For example, we apply a tiered system to websites and categorize important (pivotal) keywords that are part of the parent theme (semantic cluster) that define the purpose or (primary focus) of a website.

By elevating these primary themes into the navigation, breadcrumbs, footer links, secondary navigation from specific pages in the sidebar or server side includes – this way, you can sculpt the link flow distribution within the website to correspond to your primary ranking objectives.

In addition to creating prominent regions of relevance through implementing site architecture or design changes, simplifying elements such as minimizing outbound links per page and consolidating link flow on themed (similar) pages can also reinforce a stable search engine position (without having to resort to off page tactics to produce rankings). 

Read More Related Posts
SEO Ultimate 1.0 Released From SEO Design Solutions
The tenth major release to the ultimate WordPress SEO suite, SEO Ultimate 1.0 upgrades the Canonicalizer module with a new, exclusive feature labeled "Redirect requests for nonexistent pagination." This seemingly-simple setting ...
READ MORE
Internal Links – Are You Making the Most of Yours?
Are you yielding the highest possible return in search engines from optimizing your pages internal links? If not, then maybe it's time for a link audit. With so much time spent ...
READ MORE
SEO and Deep Linking
Most pages in your site are limited to being placeholders due to lack of external link weight. After your internal links are SEO friendly, it’s time to shift the focus ...
READ MORE
Your website design is the first and possibly last thing your visitors will see when assessing your business. So, it is important to put your best foot forward and (a) ...
READ MORE
Google Search Engine Optimization Tips
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ...
READ MORE
WordPress SEO Tips: Overcoming Wildcard Categories
The process of SEO frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings. Sweeps like ...
READ MORE
How to Implement GEO-Targeting and Local Search
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a ...
READ MORE
First I start with a Broad Match Qualifier Search
After you have found a niche and want to determine who the Super Affiliates are, there are a number of extremely simple SEO techniques you can use to find out ...
READ MORE
Where is My Homepage in the SERPs?
Many of you may have noticed your homepage disappearing for certain keywords or rankings in search engines only to be replaced by an internal “more relevant” internal page. While this ...
READ MORE
Sure, SEO Delivers Traffic, But What Happens When They Get There?
So now that you have visitors, what's next? Granted, SEO is about driving traffic, but what happens when your SEO has fulfilled its purpose and that traffic arrives? They say ...
READ MORE
SEO Ultimate WordPress SEO Plugin Version 1.0 Released
Internal Links – Are You Making the Most
SEO and Deep Linking
Website Design – Designed for Traffic & Search
Google Search Engine Optimization Tips
WordPress SEO Tips: Permalinks, Categories and Duplicate Content
SEO Only Works If You Do It Right!
SEO Tips to Find Affiliate Marketing Opportunities
Homepage Replaced by Internal Page in Google SERPs
Sure, SEO Delivers Traffic, But What Happens When

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “SEO Tips for Link Flow Distribution
  1. Another great post. I’m not sure what your name is but I think you have one of the more advanced SEO blogs on the internet and your WordPress plug in absolutely rocks. This is quickly becoming my favorite resource. Keep it coming, I want to know all your secrets:)

  2. Thanks Andres:

    And for my next trick, I will change all SEO Secrets and information exchanged on the blog to a pay per post value, monetize the plugin and charge for techniques by the minute… muah, muah, muah “hands rubbing” sardonically.

    Just kidding, Thanks and we appreciate the kudos on SEO Ultimate and the content.

    All the best!

  3. On the surface SEO appears to be “kinda” simple but to the average Joe like me, it’s kinda overwhelming. I want to know your secrets too!

Comments are closed.