in Ping.fm, SEO Tips by Jeffrey_Smith

If you spend as much time analyzing the SERPs (search engine result pages) as we do for the purpose of proactive SEO planning, you are bound to catch patterns or ranking anomalies which can provide insight into Google’s constantly evolving search engine algorithm.

long-tail-queries-clipped

Getting Back on Track After the Google Mayday Aftermath

If a few or few dozen of your keywords got clipped since May, here are three distinct flavors to the algorithm that we have noticed since the MayDay Update which slashed significant portions of mid-tail and long-tail traffic from e commerce sites (with similar on page characteristics) that lacked sufficient off page support.

Think of it like quality score meets organic search and those holding the short end of the stick “riding on fumes” got kicked back a few notches as the love-affair with broad match “3 word or more long-tail queries”.

First up:

1) The Close Cousin Keyword / Synonym Voucher:

  • Web pages that ranked for one keyword variation appear to get a free pass to the top 10 and encroach on the root phrase with minimal effort.
  • I.e. web pages that ranked for “keyword” company or “keyword” services are now interchangeable and can also rank for “root keyword” like a type of ranking credit or voucher based on a tweak to the weighting mechanism of term weights, links and relevance.

2)      Deep Links are Rewarded: Pages with Deep Links Have More Prominence than Less Relevant Authority sites.

For example, you are more likely to see a page that has deep links ranking for a keyword or key phrase (since that page has more relevance) than the previous broad match “catch all page” which was occupying the space because of the sites authority. This appears to reward deep links and exact match URL’s vs. domains who have attracted genuine link diversity to act as peers for relevance/validation.

3)      Excessive Internal links are more likely to cause a penalty: Although this is still in the testing and observation phase, note that sites like Wikipedia who have a 94% deep link ratio has recently toned down their internal link ratios to 5% of the previous.

For example, pages that had (1) multiple anchors from the same page to a secondary target page and (2) internal links from EVERY contextual occurrence of a keyword have now been minimized to 1 occurrence out of 50 to apparently not tip the internal link relevance scale of repetitive anchor text.

What does this mean to you? If you have excessive noise from links from the same anchors, now may be the time to pull things back a bit or mix up the occurrences or keyword variations a bit. For example, instead of going site wide via footer links, sidebars or server side includes, try the first 10-20 occurrences of a link to a landing page for contextual purposes – then see how that fares before adding additional weight from internal links.

To summarize our observations:

  • Pages with prominence can rank across a broader array of modifiers as a result of trust/merit.
  • Pages with deep links targeting exact match title, url and meta have increased significance vs. sites with broad match connotations.
  • Minimize excessive internal links to avoid tripping over optimization penalties.

In closing, the more unique content that distinguishes a page the better and as search algorithms are constantly tweaked to asses and dismiss noise or static on the website templates, server side includes, stale or lackluster meta data should be avoided like the plague after the Mayday Update.

In essence, strive to make each page unique, get at least 5 links to the page to create citation and peer review via deep links and make sure it has 10 internal links (but go easy on going too far with it) in order to appease the more sensitive collective algorithm which can mix, mash and parse data quicker and easier than ever to assess relevance after the Mayday Update aftermath

Read More Related Posts
Basic SEO Solutions for Common SEO Mistakes
So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, ...
READ MORE
How Big is Too Big?
Everyone talks about authority sites, but how big is too big when it comes to creating rankings? Where is the point where having too much content can cause a website ...
READ MORE
Linking Out to Create Search Engine Trust
Just wanted to share a few effective SEO tips for increasing the degree of search engine trust your website can garner. Most people make the mistake of hording link juice ...
READ MORE
New Changes on the SEO Horizon
The thing about SEO that remains the same is its always changing. In the past few weeks I have noted everything from local search results popping up without adding and ...
READ MORE
How Semantic Connectivity Affects SEO
If you are curious about SEO or ever wondered how search engines really work, then this is an absolute must-read post from Dr. E. Garcia from miislita.com. Dr. Garcia discuses in ...
READ MORE
Ignore the Long Tail at Your Own Risk
We were contacted by a company touting a top level domain from the 90's, the kind of domain name you can only dream about acquiring for less than $50K-70K in ...
READ MORE
SEO Link Building Tips: Other Ways to Build Links
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating ...
READ MORE
Ever wondered how to determine if a search term is a likely target for your SEO? Here are a few tips that will let you test the waters with your ...
READ MORE
SEO Tips for Website Architecture
What is the SEO threshold for a keyword when you need to add multiple layers of related content or amend the website architecture to embrace it as part of the ...
READ MORE
How to Develop Domain Authority With Deep Links
Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building ...
READ MORE
5 SEO Tips to Avoid Common SEO Mistakes
Authority Websites: How Big is Too Big?
Need More Search Engine Trust? Link Out!
New Changes on the SEO Horizon
How Semantic Connectivity Affects SEO
Ignore the Long Tail at Your Own Risk
SEO Link Building Tips: Other Ways to Build
How to Evaluate Competitive Keywords for SEO!
SEO Tips for Website Architecture
How to Develop Domain Authority With Deep Links

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “SEO Tips for the Google Mayday Algorithm Aftermath
  1. bpo project says:

    Excellent site, keep up the good work. I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks

  2. Odena Anoia says:

    Really nice to know all the names of days Google changed the algorithm.

    I keep reading and reading your articles, and to be honest is the few sources I keep getting on my Reader after deleting dozens of other SEO unuseful sites.

  3. Thanks Odena:

    We try to keep it real here. Glad you enjoy the posts…

Comments are closed.