in SEO Tips by Jeffrey_Smith

Theoretically, websites do not get stronger by themselves, they need help. While aging a website is a factor for prolonged growth in rankings, today’s SEO tip shared below works by virtue of on-site evolution in tandem with elevated digital trust and authority (the real purpose of SEO).

create stronger websites

Create Stronger Websites and Rankings

The undeniable value of adding topical theme-relevant content is imperative for long-term positioning. Why, you might ask? Because as your website grows, your opportunity to raise your website’s SEO ceiling (the range of competitive keywords you can rank for by default/virtue of your websites trust, age and theme) shift and evolve concurrently.

For example, approaching SEO (without website authority), you might think of producing rankings the hard way (trying to rank before you have the clout and authority using links alone) vs. building authority and rankings emerging as if by default from the correlation of your on site optimization strategy with minimal off site dependency.

As a testament to this method, our website ( SEO Design Solutions ) can rank in 10 minutes from publishing a keyword in a title in a blog post for a keyword up to 4,000,000 competing pages in phrase match (which would take a less authoritative site months to rank). Our websites SEO ceiling is higher due to authority and trust. This in turn allows us to devour less competitive keywords with ease, often by simply creating a page (and building a few themed internal links).

The beautiful thing is, this is a scalable, repeatable SEO tactic. Although, it does require long-term dedication, the results are immense when you implement a strategic content development plan based on topical nodes of relevance within a market.

The genuine premise is based on leaving no page behind or rather understanding the life cycle of what and how a webpage will evolve and eventually serve as a topical/pivotal hub.  The distinction of this tactic is that it allows a skilled SEO practitioner to set the stage organically and allow their SEO seeds to unfold over time vs. just focusing on landing pages and links alone.

For example, if your website architecture and link-flow are properly formatted from the onset, meaning:

  • Capping links between pages (meaning minimizing excessive leaks from a high volume of navigation or contextual links) such as capping links on a page to under 50 links (for navigational links) or capping contextual links to 1 link for every 100 words of body content (i.e. 500 words 5 contextual links).
  • Prevention of duplicate content from recurring elements in sidebars or templates (which neutralize relevancy on the page level and prevent a page from passing optimal ranking factor to other mission critical landing pages).
  • Page specific landing pages are created in the root folder (using exact match URL’s, succinct titles, reflective H1 and H2 tags and meta data).
  • An internal linking strategy (including internal link thresholds) are planned and executed (via dripping internal links in content over time).

–          Then you can funnel ranking factor at leisure to dozens, hundreds or thousands of landing pages over time.

The first prerequisite for grooming a favorable search engine ranking is simple; create a page specifically that corresponds to your keyword. After the “exact match” landing page is completed, not you have a destination to provide internal link weight to those “exact match” shingles (keywords or group of words).

The more dynamic the website, the more opportunity for growth, mind you, this means leaving no page behind (through lack of internal links, and / or link flow).

I suggest you plan on getting 3-5 links min. for internal “supporting article” pages. Even though their purpose may not be to get ranked, if they are not indexed or have enough citation (on page or off page) then they are virtually useless unless cultivated.

So, if you are expecting to “just add content” without rhyme, reason or strategy and you inadvertently neglect to (a) get the supporting page sufficient link-flow (from on site or off site means), then those pages cannot pass along any on page reputation, since (b) those pages alone (without support) are not considered authoritative.

One way to accomplish this simply is through RSS syndication and promotion of deep nested URL’s from your category or supporting article pages (using RSS aggregators to ping other services that create instant backlinks).

To develop backlinks on auto pilot, you can leverage properties such as technorati, icerocket, jumptags, amplify and other RSS syndication sources provide trusted backlinks that pass the necessary validation for a search engine to assess the page as worthy.

The key to this technique is to create internal pages budding with links from outside sources, while simultaneously scaling additional content (through website silo architecture). The process works by cultivating pages that can attract their own links (2) those pages eventually gain Page Rank and/or domain trust and (3) they become pages that (a) rank and (b) can pass along vital ranking factor vs. an orphaned page (that previously, you may have inadvertently expected to create value). The stronger all your pages are, the stronger the website becomes.

The takeaway is:

1)      Create stellar on page content for the long-haul (create content that can stand the test of time and eventually stem to rank for additional keywords and key phrase variations).

2)      Get links to internal pages from (a) tactful internal links (b) categorical sitemaps (c) other theme relevant internal pages and (d) deep links from a variety of IP sources.

3)      Never underestimate the budding of authority (pages you forget about today could be stable landing pages of tomorrow and stem into a steady baseline of improved traffic and conversions.

So, create with the long-term purpose of building an authoritative website using expert content that is both compelling, engaging and worthy of syndication and allow that syndication /citation to explode through exceeding the tipping point / thresholds for their primary “groomed” keywords.

Coupled with a firm understanding of a hierarchical structure (using themes and keyword clusters) you can scale over time (much like Wikipedia) to devour an entire semantic market, one keyword at a time. 

Read More Related Posts
How Does Your Website Measure Up?
Google officially updated the TPBR Page Rank last night. For those in the SEO community, the significance is met with mixed emotions ranging from dismissive to celebratory. Although page rank ...
READ MORE
What to Do When Keywords Plateau in the SERPs
Have you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages? After performing SEO on thousands of websites ...
READ MORE
Linking Out to Create Search Engine Trust
Just wanted to share a few effective SEO tips for increasing the degree of search engine trust your website can garner. Most people make the mistake of hording link juice ...
READ MORE
Out with the Old and In with the New! I know many of us can be stubborn when considering jumping on the band wagon to any new fad, trend or trumped ...
READ MORE
SEO Link Building Tips
The importance of SEO and off page optimization is paramount for achieving long term search engine visibility. Now more than ever, it's not just about what's on your pages, factors ...
READ MORE
SEO Solution for PR Scultping Provides an Alternative to the Rel="nofollow" Tag!
In case you are searching for SEO alternatives for the rel="nofollow" tag to sculpt page rank, at the end of this post there are links and suggestions for an old ...
READ MORE
Anyone Can Pay for Traffic, but Who Can Earn it?
As you gathered from the title, the topic of traffic (paid or organic) is the subject of today's post. Let’s look at the pros and the cons of both SEO ...
READ MORE
Use these 5 SEO tips for competitor research and analysis to reveal niche markets or affiliate market opportunities by triangulating keyword search volume for domains ranked in the top 3 ...
READ MORE
Sure, piece of cake, right?
To those of you who thought SEO was easy, its time you had a chance to see what we are up against… In case you ever wondered what a search engine ...
READ MORE
3 Simply Effective SEO Tips
This posts highlights the SEO technique of leveraging your websites inherent domain authority by (1) minimizing hops within the website by keeping site architecture flat (2) capping outbound links on ...
READ MORE
Google Toolbar PageRank Update October 2009
What to Do When Keywords Plateau in the
Need More Search Engine Trust? Link Out!
Search Engine Optimization
SEO Link Building Tips
Forget No-Follow: Try This PageRank Sculpting SEO Alternative
Anyone Can Pay for Traffic, but Who Can
Competitor Research and Analysis
Who Said Search Engine Optimization Was Easy?
3 Simply Effective SEO Tips

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

One thought on “SEO Tips to Create Stronger Trust & Domain Authority
  1. Tom says:

    Excellent post. Google now sees themselves more of a relevance engine than a search engine. So themed content around your page keywords enhances your page and domain authority.

Comments are closed.