How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by many to create link diversity, but how deep do you link (from site to site), how often and to which pages? Just in case your forgot, here are a few SEO Tips to give pages a push in the right direction.
Although it is true that search engines measure the gravity, frequency, link clusters and relevance of links, leaving pages out to dry in between hopeless and insignificant is never a suitable fate for any of the pages that deserve traffic.
For example, by linking to your links (or linking to sites with fresh links that linked to you) creates a type of link insurance. As the web is constantly in a state of flux, websites with (a) the most authoritative content and links (b) the most citation or (c) the most trusted array of diversity often hold down the top positions in the SERPs.
What many websites often experience is some of the links that linked to them were in some way devalued or stopped passing link-flow as a result of (1) the site growing or churning pages into the archive (2) the site itself not receiving enough links to establish itself as a hub in the link graph or (3) the page may have stagnated.
Using the simple tactic below, you can revitalize some of your internal pages from using a simple SEO tactic like article marketing to give them a temporal boost. Keep in mind, some pages only need a few links to pull them from the supplemental “less authoritative” status they may have been labeled with from a search engine index.
So, its not always the strength of the link or link-flow, but rather just the fact that a page was treated with citation from a diverse array of IP addresses is enough…
What keeps pages where they are in search engines?
1) Stagnation: Not doing anything.
2) Focusing on quantity without quality
3) Focusing on sites with or pages that have been watered down, from having too many outbound links or not enough crawl frequency and citation to become an authority.
4) Lack of understanding of which metrics pass value
5) Getting the wrong type of links.
The best links are often the ones that come naturally, but not every website can acquire natural inbound links or just wait around to cross the tipping point until search engines reward them with traffic.
In the real world, people have to promote their websites to (a) appear in search engines (b) appear on other websites that have search engine traffic or traffic from other sources or (c) rely on other means such as email marketing, affiliate marketing, social media or off site promotion to fill in the gaps.
There is nothing wrong with building links, yet it is a time tested tactic that requires skill to determine which types of links you need and where to build them.
I will just cover one tactic here that can be used to create buoyancy for a website which has reached a relevance plateau.
- Start with your keyword or type in your main keyword into the wonder wheel. If you don’t know which keyword your site is targeting (according to Google) for that keyword, use a site:domain.com keyword command.
- Observe the synonyms and related searches returned by Google as keywords and phrases that have significant related search volume based on your semantic query.
- Use those keywords as anchor text in an author’s box using popular article marketing sites and make several variations of those keywords which link to (a) the target page and (b) one link to the homepage. Most author’s box’s allow you to create two when you submit your articles.
- Then start syndicating content (based on the original pages theme, which uses the keyword in the title and then links to your landing page and / or the home page of your website).
- Rinse and repeat as needed to (1) provide an array of link diversity to stabilize other inbound link strategies (2) get a boost for a less competitive keyword or (3) create a time-released keyword strategy that will build a plethora of links to the target-page over time.