in SEO Tips by Jeffrey_Smith

How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by many to create link diversity, but how deep do you link (from site to site), how often and to which pages? Just in case your forgot, here are a few SEO Tips to give pages a push in the right direction.

SEO Tips

Rankings Stuck? SEO Tips to Give Pages a Push!

Although it is true that search engines measure the gravity, frequency, link clusters and relevance of links, leaving pages out to dry in between hopeless and insignificant is never a suitable fate for any of the pages that deserve traffic.

For example, by linking to your links (or linking to sites with fresh links that linked to you) creates a type of link insurance. As the web is constantly in a state of flux, websites with (a) the most authoritative content and links (b) the most citation or (c) the most trusted array of diversity often hold down the top positions in the SERPs.

What many websites often experience is some of the links that linked to them were in some way devalued or stopped passing link-flow as a result of (1) the site growing or churning pages into the archive (2) the site itself not receiving enough links to establish itself as a hub in the link graph or (3) the page may have stagnated.

Using the simple tactic below, you can revitalize some of your internal pages from using a simple SEO tactic like article marketing to give them a temporal boost. Keep in mind, some pages only need a few links to pull them from the supplemental “less authoritative” status they may have been labeled with from a search engine index.

So, its not always the strength of the link or link-flow, but rather just the fact that a page was treated with citation from a diverse array of IP addresses is enough…

What keeps pages where they are in search engines?

1)      Stagnation: Not doing anything.

2)      Focusing on quantity without quality

3)      Focusing on sites with or pages that have been watered down, from having too many outbound links or not enough crawl frequency and citation to become an authority.

4)      Lack of understanding of which metrics pass value

5)      Getting the wrong type of links.

The best links are often the ones that come naturally, but not every website can acquire natural inbound links or just wait around to cross the tipping point until search engines reward them with traffic.

In the real world, people have to promote their websites to (a) appear in search engines (b) appear on other websites that have search engine traffic or traffic from other sources or (c) rely on other means such as email marketing, affiliate marketing,  social media or off site promotion to fill in the gaps.

There is nothing wrong with building links, yet it is a time tested tactic that requires skill to determine which types of links you need and where to build them.

I will just cover one tactic here that can be used to create buoyancy for a website which has reached a relevance plateau.

  1. Start with your keyword or type in your main keyword into the wonder wheel. If you don’t know which keyword your site is targeting (according to Google) for that keyword, use a site:domain.com keyword command.

    Keywords from the Wonder Wheel

    Keyword Examples from the Wonder Wheel

  2. Observe the synonyms and related searches returned by Google as keywords and phrases that have significant related search volume based on your semantic query.
  3. Use those keywords as anchor text in an author’s box using popular article marketing sites and make several variations of those keywords which link to (a) the target page and (b) one link to the homepage. Most author’s box’s allow you to create two when you submit your articles.
  4. Then start syndicating content (based on the original pages theme, which uses the keyword in the title and then links to your landing page and / or the home page of your website).
  5. Rinse and repeat as needed to (1) provide an array of link diversity to stabilize other inbound link strategies (2) get a boost for a less competitive keyword or (3) create a time-released keyword strategy that will build a plethora of links to the target-page over time.
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About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

9 thoughts on “SEO Tips to Give Stuck Pages a Push
  1. Jay says:

    I’ve noticed that natural links seem to be much harder to acquire than they were a few years ago. I definitely agree with you about what’s required in the ‘real world’ lately.

    I would imagine that the rising popularity of social media sites like Twitter and Facebook probably has resulted in people sharing content in different ways than they did in the past (with nofollow links).

    In an ideal world, all of my links would come from .edu and .org sites (unique domains) and would be deep links from in content posts. Given that’s not going to happen, I’ve tried other linking building strategies lately.

    I’ve been surprised how effective in content links from relevant but not particularly authoritative sites can be for improving search rankings.

  2. isht-bm says:

    goood topic i like it thnx a lot

  3. Thanks! A good approach to diagnosing the stuck pages issue. I am passing this to my team so they can put it to use.

  4. Great post i was looking for some information like this a few months ago, i had my site that i was struggling with. However i found the use a blogging platform to help loads this was due to the regular contents & related posts being added to my site “Stagnation” defiantly keeps pages where they are in search engines.

  5. Time for some deep links and IP diversity. Also, consider using noindex, follow on the category and tags to funnel link flow back to the posts if you are using WordPress.

    Take care Andrew.

  6. I’m fairly new to all this but you have given me some great incites into what to do next with my link building.
    Thanks…

  7. A great topic discussed here thanks for sharing. Some very helpful tips

  8. XpopX says:

    well good tip. just stuck on TOP3 and TOP5 for many keywords, hope your strategy will works, i was doing mistake to make link with same keyword for main site and second tire also.

    Now going to use your techniques also.

    Thanks again for your tips.

    Regards
    XpopX

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