Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) appeal. Any good SEO knows that rankings are all about indexation (which means getting more pages in a search engines index).

SEO Tips to Increase Indexation

If one day your ranking on top of the world and the next it was as if someone turned off the tap, then it may be times to see how many pages you have indexed in Google, Yahoo or Bing.

If you see a sharp drop of your pages in the search engines index, then don’t panic, but you may have tripped a filter and reached your websites’ index cap by creating a null set and need to rework a few metrics to appease search engine spiders to get back in the main index.

Solutions to Aid Indexation Include:

• Adding a new template with new navigation.
• Capping and control excessive links leaving each page.
• Adding canonical tags to your pages to recapture lost link flow.
• Getting a variety of fresh deep links to pages that may be starving from link-attrition.
• Adding content to stale site segments (increasing post frequency).
• Redirecting dated content to new pages, subfolders or site sub domains (to create a new relevance threshold).
• Building a master sitemap (or ROR sitemap) and ensuring that it’s included site wide in all templates to encourage a deep-crawl from search engine spiders.
• Building authoritative links to languishing subfolders.
• Rewriting lackluster titles, meta data and / or similar content by choosing a primary keyword for each page.

Just like they say, “you have to crawl before you walk”, your website needs to get crawled, before you rank.  So, make sure to cover the SEO basics to keep your websites’ indexation cap on the up and up to increase the number of relevant pages in search engines for your website.

-Jeffrey

Or Stick Around and Read More Posts