in SEO Tips by Jeffrey_Smith

If you are trying to appease search engines and optimize your content through SEO, then why not look for insights from the trail they leave behind to reverse-engineer the way they interpret semantic clusters of data and the connectedness of certain synonyms, phrases and keyword combinations.

SEO Technique

Using Google Analytics to Reverse-Engineer Keyword Relevance

This post discusses how to use Google Analytics to identify related keywords and use them to reverse-engineer rankings by coupling them with a simple SEO link building technique.

For example, Google and other prominent search engines that use an inverted index know “what something is” based on proprietary algorithms that conduct thousands of calculations per second and parse the entire body of documents in their index using hundreds of signals to identify patterns and characterize relevance.

Based on how broad the context is or how narrow and “exact” the group of phrases are within the query toggle in a simplified sense “a game of concentration” where agreed upon lexicons are reduced to relevance signals and pages are pulled from the index and matched with queries based on correlations that exist between the on page (title, h1, URL, internal links and keyword prominence and proximity to other synonyms, polynyms, etc.) and the off page (inbound links, references and citations from other websites) until a contextual relevance score is calculated.

This is the bases for sophisticated keyword research that uses a baseline to create corresponding bridges in relevance through identifying popular search phrases or keywords consumers already use. Then, armed with that data, search engine optimization specialists revise the existing site by adding additional pages based on tactful or liberal use of those keywords in either 1 document of several documents within the website to increase the semantic footprint and rank for a broader array of related keywords.

This is where things get interesting. If you are curious to find out what Google thinks about your page and the degree of corresponding keywords that any page could potentially appear for:

  1. Log in to Google analytics
  2. Select the page and view the keywords that drove traffic to that page and
  3. Copy or export those phrases and incorporate them as internal links or inbound deep links from other websites to promote keyword stemming (ranking for a broader array of related keywords).
Select Page

(1) Select the Page in Google Analytics

Select Entrance Keywords

(2) Select Entrance Keywords Option

Stemmed Keywords

(3) View or Export Stemmed Keyword Variations

A savvy SEO is already going to implement this type of tactic from the onset. The premise is to use a related group of keywords to link to a target page for diversity and relevance.  If it never occurred to use analytics as a relevance threshold and barometer for building links, it is one more SEO tip to add to your toolbox.

Ideal metrics to assess are:

  • Keyword or key phrase context
  • # of visits
  • SERP (search engine result page) position
  • Bounce rate
  • # of pages dedicated to the keyword or keyword cluster

Once you have identified these basic SEO metrics, you can then determine if you need to (a) create more pages (b) go back to legacy content to add additional keyword modifiers to related pages using the site:yourdomain.com keyword command (c) acquire additional inbound links or (d) focus on conversion optimization based on which keywords have the highest engagement and conversion.

In either instance, you are still leveraging Google’s ranking algorithm by tracing the keywords it has already deemed relevant for your website to appear for under a broad match, mid-tail or even broader long-tail (4 of more keyword) vector.

Then by reversing that output and using is as an on page and off page SEO guide, allows you to dial-in additional keyword variations since they have already left a hash mark as an effective channel that returned the document based on a previous search query.

Stay tuned for additional SEO Tips, Tactics and Techniques from SEO Design Solutions or subscribe to our RSS feed to keep abreast of posts daily. 

Read More Related Posts
Applied SEO (In Theory and Application)
Resources are typically sparse when referring to SEO. For that reason, today's post serves as a summary of strategies for those who like to apply SEO rather than just read ...
READ MORE
WP Ultimate Theme Underway by SEO Design Solutions
For those of you currently using SEO Ultimate our Free WordPress SEO Plugin, this is a heads-up to let you know that  SEO Design Solutions is developing a companion WordPress ...
READ MORE
What is Superior SEO Web Design?
What's the use of having a website, if no one can find it? SEO web design is more than just a buzzword; it means that your website is optimized by ...
READ MORE
SEO Cause and Effect: Who is Pulling the Strings?
When your SEO tactic hits a brick wall and you see other sites casually occupying positions above yours with ease; instead of getting flustered, simply delve deeper into the root ...
READ MORE
SEO Link Building Tips: Other Ways to Build Links
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating ...
READ MORE
The Difference Between Keyword and Market Research
Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken ...
READ MORE
Market, Competitor and Keyword Analysis
Market intelligence is the defining strategic advantage held by your competitors. Similarly, if you know where to look, what to look for and how to determine what causes proceed the ...
READ MORE
Create Traffic or Optimize Existing Traffic?
There comes a point when you cross a particular threshold where the conditional aspects of continuity suggest alternatives, specifically in contention to SEO and conversion. Logic suggests that we need SEO ...
READ MORE
I Have Call to Action... Now What?
This blog is continued from my last blog, “I Have Traffic…Now What?” In that blog, we discussed that SEO was only half the battle of Internet marketing. Now that you ...
READ MORE
There is a reason why they call this The Last Keyword Tool; since it’s the last keyword tool you will ever need, once you understand how to harness and unlock ...
READ MORE
Applied SEO (In Theory and Application)
WP Ultimate Theme Underway by SEO Design Solutions
What is Superior SEO Web Design?
SEO Cause and Effect: Who is Pulling the
SEO Link Building Tips: Other Ways to Build
The Difference Between Keyword and Market Research
Competitive Market Analysis to Reverse Engineer Competitors
Create Traffic or Optimize Existing Traffic?
I HAVE CALL-TO-ACTION…. NOW WHAT?
The Last Keyword Tool You’ll Ever Need

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.