in SEO Tips by Jeffrey_Smith

This vitally simple SEO tip allows you to harness legacy pages to augment present-tense SEO efforts. When stale pages plateau, then simply put them to work by transferring that authority by creating new landing pages and harvesting the link equity and trust they have acquired.

landing-page-creation

Supplant Rankings by Transferring Latent Ranking Factor

Time (both freshness and trust) are powerful ranking factors when combined. The older the pages are in your website, the more potential link juice (to rank other pages) they can harbor. Don’t think in terms of raw power in the sense of page freshness, but aged pages are alternatively algorithmically elevated as a result of passing spot checks over time in the repository (where search results are returned from) where query data  is cached and archived to feed SERP results.

If a page is spidered and indexed over several months, just like wine it gets stronger if augmented from within a site or from other sites. The result, aged pages typically rank on less inbound links and are more difficult to assess from a competitive SEO standpoint, meaning when your competition is trying to figure out why your pages rank outrank theirs for multiple keywords.

One sure way to revive archived or dormant pages is to link to them from new sources. If you define your ranking objectives (from skimming analytics), you can create new benchmarks and consolidate legacy pages by harvesting SERP and click through data and target rankings on page 2 for promotion and create new landing pages to augment a jump to the top 10 for that new page.

The combination of (a) using a seasoned page with trust (b) a keyword-rich contextual internal anchor text / link to the new page to pass along citation and (c) a few authoritative inbound links from pages with trust and do-follow status are enough to launch a buoyant mid tail ranking (a national keyword).

This strategy works particularly well with aged pages 9 months or older that are exhibiting the ability to rank for their primary keywords and a few alternative synonyms or inverted shingles (groups of words).

Aged pages usually require a fraction of the backlinks to acquire a visible search engine result page position. Also, once a page is in the top 10 results for a specific keyword variation, it has algorithmically proceeded through a series of filters that consider factors such as (1) citation – how many links a page has, “both from internal or external inbound links” (2) content relevance and (3) is the page a preferred landing page or a supporting page designed to pass along ranking factor.

Yet, to expedite alternative keyword variations, it is sometime quicker to just create a new page using exact match naming conventions in the URL (spell-it-out.html) in tandem with a similar h1 and title tag to create the perfect apex for a specific keyword variation.

Each page can easily rank for 2-3 keyword variations depending on what is present (1) on the page (2) in the title and meta data and (3) present in the internal or external inbound links from other sites (each represents 1/3 of the ranking equation) however the thresholds change based on competition, keyword saturation and demand as result of query deserves freshness.

The takeaway here is to leverage legacy content for internal links in batches of 5-10 pages per round, until the new landing page has enough traction to stand on its own new found relevance score as a result of link juice, trust and relevance signals. 

Read More Related Posts
Search Engine Optimization Keyword Management
There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if ...
READ MORE
Seasonal SEO
There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends ...
READ MORE
Infographic: How Profitable is Google?
Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers. Aside from the glaring monetization prowess of ...
READ MORE
How to Create A Plan B for SEO Rankings
Does your website have a plan B for SEO rankings? Specifically, does each landing page and its corresponding keywords have a best case alternative or worst case alternative in the ...
READ MORE
With SEO, Timing is Everything!
If you have ever wondered how a particular competitor used SEO to distance themselves distinctly in the top 3 positions for a competitive search term. How is it that they ...
READ MORE
Should You Advertise on Your Website?
If you are asking yourself the question, should I advertise on my blog? - what is the value and will it compromise my brand? then read further for additional insight ...
READ MORE
SEO: Understand the Window of Opportunity
There are two common dynamics that can play out when seizing the SEO window of opportunity in your market. You are either  (1) the most relevant / grandfathered search result ...
READ MORE
In this video Matt DaCruz from Themezoom Revolution walks you through setting up an SEO-infused semantic silo from scratch in DWS from their recently polished, refined graphic user interface. This ...
READ MORE
SEO Link Building Tips: Other Ways to Build Links
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating ...
READ MORE
Keyword Management and Search Engine Optimization
Seasonal SEO
Infographic: How Profitable is Google?
How to Create A Plan B for SEO
With SEO, Timing is Everything!
SEO Design Solutions Founder Jeffrey Smith Interviewed by
Should You Advertise on Your Blog?
Seizing the SEO Window of Opportunity
Real SEO Tools, Serious Results!
SEO Link Building Tips: Other Ways to Build

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

10 thoughts on “SEO Tips to Transfer Latent Ranking Factors
  1. Great tip. As obvious as it may seem, I don’t think I would have thought of creating landing pages for particular services, products or any other content for that matter and link back to an older, already strong page. I guess I’ll be doing some work over the weekend. Thanks again for the great info.

  2. wages says:

    Hi, i found your blog through search engine.you have the great knowledge it is such a great SEO tips. you have really a great a great blog about the SEO. Thanks for sharing the nice information.

  3. Well written article, I will continue to focus

  4. Michael:

    Both are important forward linking from dated posts and linking to dated posts from new content. Spiders need to be reminded which page is important as a result of the citation. SEO Ultimate already has this feature in 3.9 called instant post propulsion and is available for download at WordPress.

    Whereby it automatically retroactively links to the new target post with one simple addition of the keyword in a field from the post level of your WordPress dashboard.

  5. SEO agency says:

    I enjoyed reading your blog you have some really good tips I can use thanks

  6. eagle09 says:

    this is a nice post many many thanks for this post..
    Ask Question and get Answer:Questionaries.org

  7. Eric Watts says:

    Never heard of this before but definitely seems like an interesting prospect for buiding up new pages from your older and more powerful ones that you have previously built up. Great read and will be following this for more great articles to come.

  8. SEO has been the most effective way in online marketing. More businesses invest their money to Online Marketing Consultants to do SEO and get quality traffic on their websites to rank them on any significant google search

Comments are closed.