in SEO Tools by Jeffrey_Smith

When you’re tired of playing childish games like leap-frog in the search results with your competition and are ready to change the subject from recess to biology and literally dissect their SEO game. You’ll need to break out some real SEO tools to analyze your on page and off page SEO efforts.

3 SEO Tools for On Page and Off Page SEO

The 3 SEO tools featured in today’s showcase (2 you know about and 1 you may not) are tools you can use to gauge the strengths and weaknesses of your on page and off page SEO.

Off Page Optimization (Links)

When building links, keep in mind links don’t always work the way you want them to. Metrics such as which keywords rise first, which stay on page one or which keywords  recede are all based on factors outside of the off page optimization alone. The effectiveness of a long-term link building campaign requires a solid foundation. This foundation is a result of channeling enough link-flow from internal (supporting) page to the preferred landing page via internal links.

Without enough on page preparation to ensure the page has enough authority in the site to serve as a preferred landing page, then the page is susceptible to vacillations when those links lose their 15 minutes of fame in Google, Yahoo or Bing and slide past page 2 into oblivion.

Keep in mind that without a sufficient collection of internal links (linking relevant pages with relevant anchor text and using themed anchor text), links from other websites can only take a page or ranking so high.

Just like you wouldn’t build castles made of sand, your link building plan needs depth, frequency and stability as well as longevity to (a) reach the objective and (b) provide long-term rankings and value.

There are two reasons to acquire links (1) some are great for SEO and (2) others are ideal for sending qualified traffic. Today, we are referring specifically to links for SEO purposes.

On Page SEO (Site Structure, Internal Links, Relevance)

What determines how a search engine ranks a website?

  • Anchor text – the text in the link
  • Link prominence and contextual link proximity
  • The volume or frequency of anchor text
  • Link velocity – the rate in which you gain or lose links
  • IP diversity – links from multiple domains
  • Domain trust – links don’t just appear and disappear
  • The grandfather effect – getting stronger as they age

To answer it simply, (D) all of the above apply. However off page metrics only have a limited impact on a website or its rankings.

Real SEO is about on page optimization and unless the on page optimization is structured to provide inherent synergy and support to prioritized ranking objectives then links are only a temporal method for securing a transient search engine position.

In fact, the pages that have the longest staying power in the SERPs (search engine result pages) are not always the pages with the most links but are pages that have the highest ratios of relevance, diversity of links and have the proper balance of velocity and trust.

Enough Already, Show Me The Tools

3 SEO Tools We Suggest

The three SEO tools we suggest that peel back the layers and  reveal on page or off page thresholds are:

  • Majestic SEO
  • Xenu Link Sleuth
  • SEO Engine

While you may have heard of Majestic SEO and Xenu Link Sleuth (you can download Xenu here) but the last tool http://www.seoengine.com (a new entry for most) is like having your own personal search engine which translates thousands of algorithms and search relevance rules based on present-tense information retrieval.

Effectively, The SEO Engine (Previously SEOEng) allows you to have a glimpse of how a search engine interprets and ranks your website, as well as the SEO Engine make suggestions on how to fix it.

These three tools allow you to perform on page or off page audits to  (a) determine the effectiveness of site architecture (b) links (c) track the IP range, diversity, impact and strength of inbound links (d) determine if your websites’ on page optimization (market-focus) and penalties are minimized and (e) assess the effectiveness of your website architecture (Xenu Link Sleuth) (f) track the number of links leaving or supporting each page (g) if the URL structure is themed or optimal to ensure your entire website works cohesively as a unit.

In Closing

For those that think that link building is SEO, it is only one layer of the process. The real purpose of building links or earning links in the first place is to create enough on page authority to make your website strong enough to rank itself without them or to get your pages ranking with a mere fraction of the links as a result of domain and page authority.

Just like you wouldn’t keep pouring more and more water in a bucket that has a large hole in it, you shouldn’t build links to pages or a website that is hemorrhaging ranking factor. The three powerful SEO tools above used in tandem can reveal more about a website (yours or your competitor’s website) in minutes than the weeks, months or years it took to build it. 

Read More Related Posts
Avoiding SEO Errors
Despite the notion that SEO is simple, one mistake from syntax or a flawed setting could take weeks for a website to recover. Be warned, SEO is more than just ...
READ MORE
SEO and the Cycles of Optimization
With SEO, being faster is not always better. When you are targeting competitive keywords, slow and steady wins the race. Just as what goes up must come down, understanding the ...
READ MORE
SEO Requires Planning and Patience
Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do ...
READ MORE
With a multitude of variables involved in procuring top 10 search engine placement sometimes it's the slightest things that make a difference between a top 100 listing and a top ...
READ MORE
Out with the Old and In with the New! I know many of us can be stubborn when considering jumping on the band wagon to any new fad, trend or trumped ...
READ MORE
Overcoming the SEO Barrier to Entry
Websites that are adept in SEO have inherent self defense in search engines. Call it the grandfather effect, topical relevance, term frequency, link popularity, authority or whatever you like, but ...
READ MORE
How New Content and Post Frequency Impact SEO
Today's topic is based on the importance of refreshing your on page content from time to time to toggle "the fresh content factor" to get a boost in the SERPs ...
READ MORE
Don’t Let Broken Links and Errors Devalue SEO Efforts
When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy 's Law, anything that ...
READ MORE
Duplicate Content, What is it and How to Avoid it!
You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, ...
READ MORE
Catchy Titles Have Higher Click Through Rates
Do "Catchy Headlines and Snazzy Titles" that use SEO to rank higher increase conversion? It stands to reason that getting the attention of the reader can make the difference between ...
READ MORE
Avoiding SEO Errors
SEO and the Cycles of Optimization
SEO Requires Planning and Patience
Are Your SEO On-Page Factors Holding You Back?
Search Engine Optimization
Overcoming the SEO Barrier to Entry
How New Content and Post Frequency Impact SEO
Don’t Let Broken Links and Errors Devalue SEO
Duplicate Content, What is it and How to
Catchy Titles Have Higher Click Through Rates

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “SEO Tools for On Page & Off Page SEO
  1. nitGreen says:

    Hey Jeffrey Smith:

    Great information and thanks for sharing On Page & Off Page SEO Tools,

    You’ve obviously put incredible efforts in this blog.

  2. 3 great tools that definitely will help any business.Thanks for the information.

  3. zeeshan says:

    YOUR BLOG IS TOO GOOD

  4. Usman Azad says:

    I am Really Impressed with your Articles,Keep It up :)

Comments are closed.