If there is one thing Google likes more than links, it’s on page perfection. Put simply, implementing theme relevant silo website architecture (essentially putting everything in its proper place) is one of SEO’s best secrets.

One of the most widely misconceived aspects of siloing your website content, internal navigation link structures or contextual links is what goes where; well, not anymore…

Rarely do I openly give kudos to others, but Sue “The Architect” Bell, the CEO of Theme Zoom gives away one of the most guarded SEO tips in the toolbox (right up there with using the H1 as a link to other supporting pages in the daisy chain) by showing in layman’s terms an extremely effective site architecture strategy involving a process of layering nested tiers of content to attack multiple clusters of keywords simultaneously. To see Sue’s original post – Increase Rankings by Adding Silo Structure to an Unstructured Site follow the link for the back story.

More importantly, using structure such as this is a perfect method for augmenting legacy content that is either (a) locked behind an antiquated or content management system devoid of SEO friendly parameters or (b) this tactic is excellent for augmenting existing websites or pages you want to leave intact, but want to add a hybrid/dynamo for generating dynamic ranking power.

Whatever the reason, the take away is a revealing glimpse behind SEO that most either don’t know about, or care to keep silent because put simply, these tactics are extremely effective, regardless of the keyword, the competitors or how many links you throw at it.

With the witch hunt on links taking its toll on those who pushed it too far, or got attacked by the feared Panda update, there is nothing like leveraging the power of on page SEO to ween ones website off links and replace vital ranking factors from within (using on page SEO).

SEO can be likened to a process of  three layers. These layers must co-exist in balance in order to cultivate the proper conditions which spawn page authority (which in turn leads to domain authority).

This holistic approach to SEO involves  proper foundation (starting with the keywords you are targeting);  as Sue’s video on website silo architecture above perfectly denotes, website architecture  is the cornerstone of the first layer.  The next layer is the semantic overlap of content and internal link anchor text selection,  and the capstone is the type and quality of  links from the right places to the right pages that gives the other two dynamics fusion.

If you push any of the three layers too far without balancing the other, you only undermine your own effectiveness and/or delay the amount of time it takes to reach the top 10 – if you had applied a more methodical, patient or strategic approach.

There is no penalty for making your website more relevant, nor is there for making it easier for users to navigate from the selective cross-linking and prominence in search engines  (once your themes start ranking).

We hope you found this information informative and fulfilling.  Stay tuned for more useful SEO Tips, tactics and techniques from SEO Design Solutions.

-Jeffrey

Related Posts

1. SEO Video about Website Silo Architecture
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5. How to Theme and Silo Your WordPress Blog

For additional information on how you can put the power of website silo site architecture to work for you. In a short time, you will be able to order or create siloed WordPress themes in minutes instead of hours.

Instead of having to:

• Spend hours performing keyword research.
• Struggle for hours mapping out which phrases to eliminate or use in your website.
• Manually configuring WordPress (the old way one page at a time) and integrate those keywords.

Shortly, with the help of Themezoom Revolution, problems like these will be a thing of the past. Imagine being able to isolate hundreds of profitable keywords in minutes, and then implement a near push-button siloed website.

Our new WP Ultimate Theme for WordPress (which will launch shortly) will incorporate and interact with this powerful “instant silo technology” from the Themezoom Revolution suite, bringing you the virtual one, two punch of on page theme relevance (across hundreds of keywords) and WordPress functionality to knock competitors from their perch with a simple, easy-to-use, push-button  format.

Stay tuned for more on this exciting convergence of keyword/market research and SEO implementation.

In the meantime, here are a few more resources about website silo site architecture; enjoy…

• Why We Don’t Want you to Know About Keyword Siloing
• How to Create Silo Site Architecture
• Applying Keyword Research Data to Website Silo Architecture
• How to SEO Your Site (a Real SEO Cipher)
• How to Theme Your WordPress Blog
• How Semantic Connectivity Affects SEO

-Jeffrey

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5. SEO Impact Video Series

For the past few weeks I’ve been working with Matt “The Mad Scientist” Da Cruz as he meticulously fine-tuned the SEO metrics and custom parameters built into the “rules engine” for this update. SEO’s should fear this guy, Seriously!

The new keyword ideas interface is simply brilliant. These SEO  tools are very REAL and will help you approach SEO and your business with actionable-intelligence and confidence for managing organic campaigns. I sincerely suggest you  sign up now before DWS goes underground.

Get In and “Get It”

We’ve shared some of our most coveted and proprietary ranking formulas with Matt based on over 10 years of testing and producing first page results in multiple markets spanning thousands of keywords.

Matt then integrated those rules, parameters and ranking formulas seamlessly into the module, blending them into a hybrid of DWS’s previous algorithms “layer by layer” to create the newly revamped “keyword decisions screen”. The keyword decisions screen is the equivalent of the proving grounds in DWS.

In this newly forged digital arena, you can quickly determine which keywords are worthy to take to battle as you pass them along to the silo manager. The silo manager is the module responsible for layering the site architecture, pages, supporting articles and syndication blueprint prior to “building out the site” from the output capabilities of  DWS 3.0.

Shorten Your Time to Market

With powerful upgrades like these, you save hours of time on SEO campaign management.  To use the module, simply gather your keyword ideas, calculate the monthly search volume and competing pages (I suggest using The Last Keyword Tool for this) and simply import that data into DWS.

DWS applies over 8,800 rules and permutations which factor metrics such as:

• Total Budget and Keyword Viability
• Traffic / Conversion Rates & Percentages
• Site Architecture, Supporting Articles & Competing Pages
• The Aggregate Volume or Deep Links and Internal Links Required
• If the Keyword is Profitable or Not, and -
• How Long it Will Take to Get Ranked

There has NEVER been ANYTHING like this available to the public and it only gets better with each update. For example, in DWS 3.0, you will be able start with a keyword idea and transform it from a concept into a themed and siloed WordPress blog (including navigation and “proper” theming and siloing, categories, etc.) in under 20 minutes (including affiliate /auto links).

If you’re serious about taking your online business to the next level in 2011, you’ll need the right SEO tools and superior market intelligence to make solid/informed business decisions daily.

Surfs Up

Watch the video where Matt Showcases keyword opportunities in the Surf market. In case your wondering where to start, there is well over 5 hours of training material inside, so, there is no excuse for not “taking action” today!

See the Power of DWS (with the Surf Market) video above.

As the suite evolves, new materials are produced to reflect updates. Matt’s motto is a mantra of efficiency and structure. He has  taken intricate processes which under normal circumstances would require 30-50 hours to properly structure an SEO campaign and turned it into a process that can be completed virtually in minutes (watch the video for additional details).

DWS will save you time so you won’t have to  spend hours skimming across multiple SEO tools trying to parse and map-out scattered data. DWS allows you to easily factor and map out the most intricate conversion objectives using factual conversion data you control. Combine that with your cost and you have a decision engine at your fingertips.

DWS creates calculations for multiple corresponding metrics such as the the cost of content, links, press releases and the dollar amount required to invest on a keyword by keyword basis.

By having raw data at your fingertips, you can quickly assess time or budgetary constraints and determine if a keyword is  worth the hassle to get ranked. You can also analyze dozens of additional SEO variables such as “the barrier to entry” and calculate anticipated ROI or factors like how many supporting pages or links you need to get your keywords ranked.

Seats for DomainWebStudio 3.0 are filling up fast. Make sure you sign up now to gain access to the market-crushing tools scheduled for release this quarter otherwise known as DWS 3.0 for a low price of $67 per month.

If you’re serious about taking your online business  to the next level in 2011, you’ll need the right SEO tools and <a href=”http://www.seodesignsolutions.com/blog/internet-news/domain-web-studio-3-0-seo-tools-for-serious-online-marketing/”>superior market intelligence</a> to make solid/informed business decisions daily.

-Jeffrey

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5. Keyword Performance: Clickthroughs and Common Sense

Shameless Plug: >>Interested in SEO Consulting? Let us know…follow the link for pricing and information. Sessions (like the video above) include a 1 hour question and answer format, website analysis with the appropriate SEO tools, a recorded video to extract action items, an SEO scorecard (with your website as the subject) using a 49-point inspection of known SEO ranking metrics. You get a copy of the video and reports of the consultation – covering the topic of choice ($400/ hr). Call 312.794.7883 to schedule an session.

-Jeffrey

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For the sample set and keyword analyzed I used the “weight loss” market and the root phrase “weight loss pills” which is an extremely saturated market to identify alternative less competitive keyword phrases to target based on such a competitive vertical phrase at the root.

There is always money on the table and often, all you need is one major keyword in the top 3 results to reap the rewards of conversion for that phrase. This video will provide a few lean and mean SEO tactics to identify, optimize and conquer phrases that already have a proven track record of success (through assessing the competitors in the top 3 results).

-Jeffrey

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5. Analysis of the Top 5 Websites that Rank for “Marketing”

Of the various species of keywords such as (1) educational (2) commercial (3) tangential or (4) targeted, if they lack commercial intent or rather conversion value, then use these simple keyword research tip to determine if they are worthy of optimization.

This brief video covers a simple “low-tech” SEO tactic to (1) quickly identify a keyword or key phrases viability for commercial intent by using contextual searches (2) the wild card tactic (3) a simple Boolean search operator and (4) Google’s gift to contextual keywords – “the Wonder Wheel”.

For additional SEO Tips and Tactics, subscribe to our RSS feed, follow us on Twitter or check for daily updates on our SEO blog…

-Jeffrey

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5. 3 Painful Keyword Research Pitfalls to Avoid!

I believe as an SEO, we often have the tendency to get “to caught up” chasing search engine algorithms and phantoms in an attempt to reverse-engineer ripples and effects rather than quantifying the causes that created them.

This is why today, I would like to share something simply brilliant by turning back the clock to Sergey Brin (co-founder of Google) as he does an impromptu Q&A session in 2005 with the students of UC Berkeley with the Instructor, Dr. Marti Hearst, associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division.

This is a 39 minute video, but worth every minute. I hope you enjoy it as much as we did.

-Jeffrey

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-Jeffrey

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The video summarizes a few of the tactics you can easily implement to enhance your WordPress installation using a trifecta of primary SEO metrics using  (1) the Title  (2)  The URL Naming Conventions using Categories and Postname  and (3) The Permalinks and H1 Tag in tandem to produce a optimal and dynamic SEO CMS (content management system).

Prior to SEO Ultimate, the ability to change and fine-tune titles (on a page by page basis or in mass), tags, and categories has never been offered in one convenient SEO Plugin for WordPress.

In addition to this module, SEO Ultimate also has the ability to import settings and meta data from the All in One SEO Pack (so there is no excuse for not migrating to this platform). The plugin is free and available for download from WordPress as well as additional information is available from the SEO Ultimate product information page.

-Jeffrey

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Keyword research is the most critical stage in the SEO process, so here are 3 “low-tech” / free keyword research solutions that you can use to find lucrative alternative keywords and modifiers that exist under the radar of of most typical keyword research tools.

1) The Wildcard Search

2) Related Search Stemmed Keyword Clusters

3) The Wonder Wheel

From here you can (a) create topically aligned blog posts or articles on each topic (b) integrate them into older landing pages to use as contextual links or (c) build them into future site segments of posts. As a bonus tip, you can also use anchor text suggestions based on the synergistic occurrences to vary your link profile for inbound links (for those you have control over).

Related Posts on Keyword Research:

• Keyword Research and Search Engine Positioning
• Defending Competitive Blind Spots with Keyword Research
• Keyword Performance: Click throughs and Common Sense
• Keyword Research and How to Create a Ranking Juggernaut

-Jeffrey

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