I believe as an SEO, we often have the tendency to get “to caught up” chasing search engine algorithms and phantoms in an attempt to reverse-engineer ripples and effects rather than quantifying the causes that created them.
This is why today, I would like to share something simply brilliant by turning back the clock to Sergey Brin (co-founder of Google) as he does an impromptu Q&A session in 2005 with the students of UC Berkeley with the Instructor, Dr. Marti Hearst, associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division.
This is a 39 minute video, but worth every minute. I hope you enjoy it as much as we did.
With all of the marketing jargon about sales funnels, sales cycles, message matching and utilizing enticing value propositions to encourage click throughs and conversions its easy to forget what proceeds ...