Google Website Analysis: Live Site Review

Watch over my shoulder as I perform a live site review touching on topics such as shingle analysis, visual page segmentation, link flow, server side includes, keyword prominence, keyword proximity, link flow and more – in this 10 minute walk-through behind the eyes of an SEO optimizing a website for optimal performance in Google.

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  1. Dave
    Posted August 30, 2010 at 3:33 pm | Permalink

    Hi and thank you for this great information in fact you whole site is excellent!

    I have a question about the naming of a subdirectory to hold a WP blog instead of the root.

    We have an eCommerce cart in the root and are adding a WP blog in a subdirectory on the same topic.

    Would you just name the subdirectory “blog” or something else?

    Many thanks

  2. Jeffrey Smith
    Posted August 30, 2010 at 4:43 pm | Permalink

    Hi Dave:

    If you have a broad enough category (for the blog) then you could name it something keyword rich (like shopping, deals) or whatever keyword would be ideal to add weight to the pages. Ideally, blogs are great for creating a second tier push for your primary root folder / landing pages.

    You will also have the ability to add categories to the blog as well, so, this type of nesting will already make those pages weaker, so you could just use a general “keyword-rich” blog title instead of “blog”, then instead of using %category% %postname% you could just use %postname% in Settings> Permalinks to keep the URL hops to a minimum while maximizing the SEO value.

    By keeping the folders minimal instead of and using then link to your inidividual products to pass more link flow to them.

    Hope this helps.

  3. Dave
    Posted August 31, 2010 at 3:01 am | Permalink

    Hi Jeffrey and thank you!

    Just so you know we have a primary 2 keyword phrase for the industry (lets use for this example).

    I read somewhere that it can be considered “too spammy” if you have keywords in the domain, sub-directory, and title of a post.

    We have an ecommerce cart in the root, So if we installed a WP-blog in a subdirectory called “health-products” wouldn’t this be a little bit of overkill?

    Like this:

    Where “Save Money Buying Health Products” is the title of the article (blog post)

    My question is, if the domain name is an exact match keyword, what would you recommend naming the blog sub-directory?

    And, if you do name it with keywords, would it be considered too spammy?

    Hope that all makes sense!


  4. SiewShuen
    Posted August 31, 2010 at 5:42 am | Permalink

    The video is really thorough :) learnt quite a few stuff although i might have to research more still. Thanks for the effort !

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