in SEO Videos by Jeffrey_Smith


Market analysis is a necessary step for anyone considering SEO. You need to know (1) who the major players in a given industry are (2) what strategies they have at their disposal (3)  what percentage of traffic they receive from specific keywords as well as (4)  if they have other related keywords rising to the top of search engines in addition to the tip of the iceberg / keywords you can reveal.

Setting out to overtake a competitor that is firmly nested in the SERPs for a specific keyword requires understanding of the elements they used to procure that ranking. Keywords are currency as they ultimately lead to sales conversion.

Aside from time, content, internal links and the other obvious stages of the SEO process, the most important aspect of keyword positioning is research and determining if the effort will be worth it once you reach the Mecca of a given search term.

Aside from the topical ranking a website may exhibit, search engines are known for parsing entire sites to determine the amount of relevance a given website or web page has for a specific keyword or term.

Call it deserve ability, the background check, the on page or off page litmus test or whatever you like, the fact remains the same that if you want to impress the ranking and scoring mechanism they have in place, you need context to provide further insight.

If you overlook this component and jump into a market with both feet and take on the most competitive keyword or competitor, you might discover that the phrases you are targeting are only the a mere glimpse of their entrenchment for all things related as the competition may be more vested that you imagine.

There are many ways to compile data from research, the only rule of thumb that we employ is to utilize more than one source to triangulate the spectrum of results to quantify and validate the discovery of pertinent information.

The SEO video above is a great example of one SEO tactic that you can use with free tools to conduct a stint of competitive market research and analysis to determine keywords worth pursuing. 

Read More Related Posts
Search Engine Strategies That Work
Properly assessing the competitive landscape from competitive blind spots (prior to entering an online market) can save you months of frustration. You should select keywords within your reach and create ...
READ MORE
There is a reason why they call this The Last Keyword Tool; since it’s the last keyword tool you will ever need, once you understand how to harness and unlock ...
READ MORE
SEO Tips to Increase Indexation
Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) ...
READ MORE
Catching SEO Blunders
Let’s face it, in the real world, sometimes things break. Maintaining your SEO efforts is as important and the initial push that put them in place to begin with; this ...
READ MORE
Synchronizing SEO Metrics
There are various metrics in SEO that contribute to producing aggregate ranking factors that when synchronized properly produce high ranking search engine positions. On page SEO represents 60% of that ...
READ MORE
Like a fine wine, authority occurs over time
Just like degusting a fine wine to appreciate its full-bodied flavor, don't omit the chronology that it’s the process of the grapes aging combined with a semblance of subordinate processes ...
READ MORE
4 Integral Firefox SEO Extensions
One of the great things about Firefox is how extensible it is. Its enormous add-on library includes themes, persona's, search packs and, most importantly, extensions that add features and tools ...
READ MORE
Does Google PageRank Affect SEO?
Many are still uncertain as to what significance page rank has (if any) for SEO value or impacting search engine result pages. On a scale of 1-10 (ten being more ...
READ MORE
How to Map Keywords in Content Silos
Have you ever wondered how to SEO your website by mapping themed keywords into a silo site architecture? Today's post will provide a very simple method for determining where a keyword ...
READ MORE
Are we on page one yet?
It’s understandable why many feel the same way as the woman in the picture about organic SEO. You'll need patience to see results and cultivating enough patience to reserve judgement ...
READ MORE
Search Engine Strategies That Work
The Last Keyword Tool You’ll Ever Need
SEO Tips to Increase Indexation
Catching SEO Blunders
Synchronizing SEO Metrics
Full-Bodied SEO: Looking Past Keywords
4 Essential Firefox Plugins to Help Your SEO
Does Google PageRank Affect SEO?
How to SEO Your Website
10 SEO Tips to Shorten the Time to

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

15 thoughts on “Market Analysis: How to Discover Your Competitors Keywords
  1. kev grant says:

    hola amigo

    good vid, and nice to finally put a voice to the amazing info all over this site.

    you da man ;)

  2. Aside from the lack of a script and the excessive propensity for saying the word “specifically” or “essentially” due to being a tad bit nervous, the first free style video wasn’t so bad.

    I want to cover the basics first, then get into some real advanced tips in mini-video modules (so I don’t have to spend so much time writing)…

    Everyone is different and for visual types, just taking a spin and just “doing SEO” on a site, or showing it, is far more appealing than trying to interpret my 2,000 word white paper / posts.

    Thanks Kev and all the best…

  3. No Name says:

    Nice way of writing! I think people only know what are keywords and are quite unaware of ways to find keywords of their competitor.

  4. I specifically love compete.com

    That was a tremendous tip
    Thanks for sharing.

    Thanks & Regards
    Noel from nopun.com
    a professional graphic design studio

  5. i find this Market Analysis How to Discover Your Competitors Keywords very useful

Comments are closed.