This SEO video discusses the importance of understanding the reason why selecting the right keywords is important; and why matching their expectation is critical for conversion. Keywords are the bridge between consumers and businesses. By paying attention to the conversation of commerce, intent can be polarized, optimized and monetized by observing the base level of what the user expects and intersecting that intent with a page to fulfill their needs.
It’s not so much about ranking for one specific keyword as much as it is about owning the conversation that consumers use to embrace the market when they switch from information gathering to using a search engine to determine “where do I go to buy it”.
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