Competitive keywords crumble from implementing superb site architecture reinforced by a combination of theme-relevant content, strategic secondary navigation and contextual links.
Backlinks are only partially responsible for slaying competitive coveted keywords,so before one link is built, make sure your on page SEO is rock-solid with these priceless SEO techniques.
If there is one thing Google likes more than links, it’s on page perfection. Put simply, implementing theme relevant silo website architecture (essentially putting everything in its proper place) is one of SEO’s best secrets.
One of the most widely misconceived aspects of siloing your website content, internal navigation link structures or contextual links is what goes where; well, not anymore…
Rarely do I openly give kudos to others, but Sue “The Architect” Bell, the CEO of Theme Zoom gives away one of the most guarded SEO tips in the toolbox (right up there with using the H1 as a link to other supporting pages in the daisy chain) by showing in layman’s terms an extremely effective site architecture strategy involving a process of layering nested tiers of content to attack multiple clusters of keywords simultaneously. To see Sue’s original post – Increase Rankings by Adding Silo Structure to an Unstructured Site follow the link for the back story.
More importantly, using structure such as this is a perfect method for augmenting legacy content that is either (a) locked behind an antiquated or content management system devoid of SEO friendly parameters or (b) this tactic is excellent for augmenting existing websites or pages you want to leave intact, but want to add a hybrid/dynamo for generating dynamic ranking power.
Whatever the reason, the take away is a revealing glimpse behind SEO that most either don’t know about, or care to keep silent because put simply, these tactics are extremely effective, regardless of the keyword, the competitors or how many links you throw at it.
With the witch hunt on links taking its toll on those who pushed it too far, or got attacked by the feared Panda update, there is nothing like leveraging the power of on page SEO to ween ones website off links and replace vital ranking factors from within (using on page SEO).
SEO can be likened to a process of three layers. These layers must co-exist in balance in order to cultivate the proper conditions which spawn page authority (which in turn leads to domain authority).
This holistic approach to SEO involves proper foundation (starting with the keywords you are targeting); as Sue’s video on website silo architecture above perfectly denotes, website architecture is the cornerstone of the first layer. The next layer is the semantic overlap of content and internal link anchor text selection, and the capstone is the type and quality of links from the right places to the right pages that gives the other two dynamics fusion.
If you push any of the three layers too far without balancing the other, you only undermine your own effectiveness and/or delay the amount of time it takes to reach the top 10 – if you had applied a more methodical, patient or strategic approach.
There is no penalty for making your website more relevant, nor is there for making it easier for users to navigate from the selective cross-linking and prominence in search engines (once your themes start ranking).
We hope you found this information informative and fulfilling. Stay tuned for more useful SEO Tips, tactics and techniques from SEO Design Solutions.