in SEO Videos by Jeffrey_Smith

Competitive keywords crumble from implementing superb site architecture reinforced by a combination of theme-relevant content, strategic secondary navigation and contextual links.

Backlinks are only partially responsible for slaying competitive coveted keywords,so before one link is built, make sure your on page SEO is rock-solid with these priceless SEO techniques.

If there is one thing Google likes more than links, it’s on page perfection. Put simply, implementing theme relevant silo website architecture (essentially putting everything in its proper place) is one of SEO’s best secrets.

One of the most widely misconceived aspects of siloing your website content, internal navigation link structures or contextual links is what goes where; well, not anymore…

Rarely do I openly give kudos to others, but Sue “The Architect” Bell, the CEO of Theme Zoom gives away one of the most guarded SEO tips in the toolbox (right up there with using the H1 as a link to other supporting pages in the daisy chain) by showing in layman’s terms an extremely effective site architecture strategy involving a process of layering nested tiers of content to attack multiple clusters of keywords simultaneously. To see Sue’s original post – Increase Rankings by Adding Silo Structure to an Unstructured Site follow the link for the back story.

More importantly, using structure such as this is a perfect method for augmenting legacy content that is either (a) locked behind an antiquated or content management system devoid of SEO friendly parameters or (b) this tactic is excellent for augmenting existing websites or pages you want to leave intact, but want to add a hybrid/dynamo for generating dynamic ranking power.

Whatever the reason, the take away is a revealing glimpse behind SEO that most either don’t know about, or care to keep silent because put simply, these tactics are extremely effective, regardless of the keyword, the competitors or how many links you throw at it.

With the witch hunt on links taking its toll on those who pushed it too far, or got attacked by the feared Panda update, there is nothing like leveraging the power of on page SEO to ween ones website off links and replace vital ranking factors from within (using on page SEO).

SEO can be likened to a process of  three layers. These layers must co-exist in balance in order to cultivate the proper conditions which spawn page authority (which in turn leads to domain authority).

This holistic approach to SEO involves  proper foundation (starting with the keywords you are targeting);  as Sue’s video on website silo architecture above perfectly denotes, website architecture  is the cornerstone of the first layer.  The next layer is the semantic overlap of content and internal link anchor text selection,  and the capstone is the type and quality of  links from the right places to the right pages that gives the other two dynamics fusion.

If you push any of the three layers too far without balancing the other, you only undermine your own effectiveness and/or delay the amount of time it takes to reach the top 10 – if you had applied a more methodical, patient or strategic approach.

There is no penalty for making your website more relevant, nor is there for making it easier for users to navigate from the selective cross-linking and prominence in search engines  (once your themes start ranking).

We hope you found this information informative and fulfilling.  Stay tuned for more useful SEO Tips, tactics and techniques from SEO Design Solutions.

Read More Related Posts
On Page Optimizations
On-page optimizations On Page SEO requires a specific type of tact. Elements of each page, both visible and embedded in the code, can help search engines understand the content of the ...
READ MORE
Using Video to Close Prospects
This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek ...
READ MORE
SEO Ultimate 1.0 Released From SEO Design Solutions
The tenth major release to the ultimate WordPress SEO suite, SEO Ultimate 1.0 upgrades the Canonicalizer module with a new, exclusive feature labeled "Redirect requests for nonexistent pagination." This seemingly-simple setting ...
READ MORE
Tips on Competitor Analysis, Trust Rank and Deep Links
Researching existing competitors is a mandatory SEO process when evaluating the landscape of any potentially competitive market.  Aside from using simple tactics like Google Blog Search to find out which ...
READ MORE
Sure, SEO Delivers Traffic, But What Happens When They Get There?
So now that you have visitors, what's next? Granted, SEO is about driving traffic, but what happens when your SEO has fulfilled its purpose and that traffic arrives? They say ...
READ MORE
Web Site Marketing or Website Marketing – Optimizing Multiple Keywords
What is the best SEO method to target new keywords for new rankings? Is it better to try and make one page rank for multiple keywords or is a unique ...
READ MORE
Is SEO Like Real Estate?
With so many analogies to select from, drawing parallels across multiple industries to describe specific aspects of SEO often aids the process of elaborating similar concepts. Today's analogy for search ...
READ MORE
User Generated Content
For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough ...
READ MORE
The Process of Optimization
Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website.  However, what does that really mean when you break it down ...
READ MORE
How do Term Frequency and Inverse Document Frequency Determine Relevance?
To understand SEO, you need to understand two things (1) the search behavior of motivated buyers and (2) what search engines deem relevant. Common sense coupled with insight to the ...
READ MORE
SEO Tips for On Page Optimizations
I Read Three Other Blog Posts….Now What?
SEO Ultimate WordPress SEO Plugin Version 1.0 Released
SEO Tactics to Outwit Competitors
Sure, SEO Delivers Traffic, But What Happens When
Web Site Marketing or Website Marketing – Optimizing
Is SEO Like Real Estate?
SEO and (UGC) User Generated Content
The Process of Optimization
SEO and Search Engine Algorithms

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

8 thoughts on “SEO Video: How to Properly Silo Your Website!
  1. Kevin says:

    Man I’m learning so much from your posts Jeffrey!

    Wondering if you could elaborate on your comment/hint:

    “right up there with using the H1 as a link to other supporting pages in the daisy chain”

    What exactly do you mean by daisy chain and how do you link with a Header?

    thanks again!
    Kevin

  2. Use the h1 tag with an href link to the primary landing page (using the anchor text you intend to rank the landing page for). Ring fencing means keeping the link equity moving up the chain (not having the same old navigation on every page) and controlling which pages link to other pages strategically to impact page weight, relevance and rankings.

  3. Kevin says:

    So you can’t be talking about the actual Post Title are you? I don’t see how that could work.

    Rather just create other H1 tags elsewhere in our posts (perhaps even H2 or H3 would be beneficial if the H1 styling just doesn’t look right)?

    Kevin

  4. By Default Permalink is H2 tag in WordPress, I am suggesting you use H1 tag with anchor text link and link to category or preferred landing page from supporting page with keyword rich anchor (thus passing along citation to preferred landing page) from supporting page.

  5. Kevin says:

    Is this an example of what you mean; the Links widget?

    Resources

    Kevin

  6. Kevin says:

    ‘Resources

  7. Hi Jeffrey,

    Thanks for the explanation – “I am suggesting you use H1 tag with anchor text link and link to category or preferred landing page from supporting page with keyword rich anchor (thus passing along citation to preferred landing page) from supporting page.”

    Previously had a problem with H1 tag being used twice in a post, but will most definitely try this. Will go through the video again to make sure I get a proper ‘picture’ before implementing.

Comments are closed.