There is nothing worse than targeting the wrong keywords using SEO, only to determine that the phrase you rank #1 for was a waste of time.
Of the various species of keywords such as (1) educational (2) commercial (3) tangential or (4) targeted, if they lack commercial intent or rather conversion value, then use these simple keyword research tip to determine if they are worthy of optimization.
This brief video covers a simple “low-tech” SEO tactic to (1) quickly identify a keyword or key phrases viability for commercial intent by using contextual searches (2) the wild card tactic (3) a simple Boolean search operator and (4) Google’s gift to contextual keywords – “the Wonder Wheel”.
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4 Comments
Great tips in the video. This is the first time I’ve heard of the Wonder Wheel. Thanks for sharing!
Excellent article, very informative. The Google Wonder Wheel is a great tool
Great tool indeed Mike. Consider it a demand based keyword tool which aggregates buzzwords in real time. Based on the output, you can mirror the cues with on page optimization to give Google everything it wants based on keyword supply and demand.
Take the root phrase and make that a landing page, supporting keywords for categories or internal links and then use the offshoots for tags or inbound links to the category pages.
Just like a tube Taurus effect, websites built under this premise can perpetuate its own semantic momentum and SERP evolution / promotion.
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