in SEO Web Design by

Spiders and Fresh ContentWere you aware that search engine spiders love fresh content and the more frequently you update your content the more frequently spiders traverse your site?
Increase Relevance for Search Engine Spiders with Frequent Updates, by SEO Design Solutions.
The advantage of adding fresh content frequently directly impacts your topical site synergy. By creating islands of topical (related) information on a subject provides each page with an opportunity to pull its own weight and rank on its own constitution as a contributing factor to your traffic and exposure.

Without updating your content, or having aged content on your site that could benefit from a content and link audit you are implying to search engines that proper on page factors are not a top priority.

Each time you upload a change to your server it sets off a chain reaction that summons search engine spiders (like the Google Bot, Slurp for Yahoo or others). The spiders in turn compare recent changes with the last cached snapshot of your pages and take note of revisions and integrate that into the bin (a storage cloud of your sites history spread across different data centers).

Based on how important the concept and the continuity behind the document is, if the new changes a favored by search engine algorithms, then a raise in relevance and relevance score occurs for the target terms on that page and for the entire site as a result of this synergy.

This in turn impacts what are considered on-page SEO factors, such on page SEO factors are a pivotal and crucial component to long term rankings.

Without refinement to on page factors ranking dynamically would have to rely on off page factors such as link building alone (which is possible) like Adobe for “click here” and Apple computer for “home” either of which typed in a search engine will illustrate the point. They rank for those terms because of the sheer weight of thousands of pages linking to them with that anchor text.

The next step in the progression would be to implement theming your data or cross-linking and referencing the most suited progression for the key terms appearing across related pages.

If I have a keyword in one document on Page A that has the keyword relevant to Page B, then link to Page B from Page A using that keyword as anchor text (the text in the link). The value of this strategy is cumulative and paramount over time for securing competitive keywords.

Do this enough and frequently enough using absolute paths such as http://www.seodesignsolutions.com/seo-services.html vs. /seo-services.html (a relative path) and you are building relevant links internally (such as this link) within your site.

Combine this with strategic infusion of new information based on keyword research and gap analysis (where you rank compared to where you want to rank) and you can essentially develop relevance systematically over time and elevate your content naturally in search engines.

It is worth noting that the best strategies develop over time and leveraging that time through going back to refine outdated or off topic content can reinvigorate rankings and offer an appealing proposition for a top 10 position to search engines who are ever vigil for relevance and quality content to share with their audience.

Stay tuned for more useful SEO Techniques, Strategies, Tips and Solutions from SEO Design Solutions

Read More Related Posts
SEO Web Design Tips
Leaving no stone unturned is the nature of SEO, sometimes, you need to go back and look for opportunities to republish useful information for those who may have missed it ...
READ MORE
Can your website survive the domino effect?
How stable are your off-page SEO efforts and how dependent is your website on other websites for rankings? Recently, Google performed an algorithmic update that functions like a chopping block ...
READ MORE
With a multitude of variables involved in procuring top 10 search engine placement sometimes it's the slightest things that make a difference between a top 100 listing and a top ...
READ MORE
Creating Self Sufficient SEO
What started as a topical SEO post on how your website should build it's own links evolved into a white paper on search engine optimization strategies and optimization tactics. Keep ...
READ MORE
How many of you are still using frames on your websites and want to rank competitively for keywords with high search volume? (slumping in seat as hand raises) I hate ...
READ MORE
SEO Tips to Develop a Tactical Game Plan
Websites do not optimize themselves; they need SEO, a game plan and tactful execution to overcome savvy competitor’s intent on ranking in the top 3 results for any respective profit-bearing ...
READ MORE
SEO for Dummies
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of ...
READ MORE
Is Your On Page SEO Strong Enough?
Is your On Page SEO strong enough? Honing your on page factors, sculpting page rank, funneling link weight and consolidating anchor text is only one facet of content optimization. Search ...
READ MORE
Is Your Website Stranded?
Is your website stranded past page two for your main keywords? The chances of someone going to the second or third page to find your website is like the chances ...
READ MORE
Just like a triangle, a trifecta exists for Seo Web Design that applies to layout, presentation and content that shape the user experience from the moment a viewer reaches your ...
READ MORE
SEO Web Design Tips
The Domino Effect: Liberation from Link Dependency
Are Your SEO On-Page Factors Holding You Back?
Create Self-Sufficient SEO
SEO Web Design – Why Frames and SEO
SEO Tips for Creating a Strategic Game Plan
SEO For Dummies
Is Your On Page SEO Strong Enough?
Is Your Website Stranded?
Website Design SEO and Usability

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Increase Relevance for Search Engine Spiders with Frequent Updates
Comments are closed.