Internal Links – Are You Making the Most of Yours?

Internal LinksAre you yielding the highest possible return in search engines from optimizing your pages internal links? If not, then maybe it’s time for a link audit.

SEO | Internal Link Audit

With so much time spent being myopic over link building and external links (development of one-way,reciprocal links or building your blog roll), people often forget that they have the most relevant authority site sitting right under their nose – their own pages.

Instead of looking past your own site, how could anything be more on-topic than the pages you have complete control over. If the pages are aged and already have page rank, then it’s just icing on the cake, this is the basis of link equity. By tweaking the structure of how your pages pass rank, you can essentially mold how search engines treat the content on those pages.

Did you know that SEO and ranking for highly competitive terms has more to do with website structure and internal links than external links? probably not, because so many schools of thought want you to think otherwise or simply go against the grain.

In fact a new site set up properly, themed and topically structured to reach a targeted or specific series of keywords, has a much greater chance of dominating the top 10 than an older site by comparison (in reference to content, internal links, the code in the pages, the naming conventions of the folders and filenames).

So let’s get started with tidying up the On-Page SEO factors that you ultimately have control over before you even consider Off Page SEO strategy. But just in case it’s too late and your site is seasoned and stuck in a rut, you can still apply any of the 10 methods below to clean house a bit and lighten the load to make each page more relevant.

When starting over is not an option, there are a few things you could do to salvage an older site by performing a content and link audit.

1. Make all of your links absolute, remove secondary keywords that are NOT RELEVANT.

Replace /pagename.html with http://www.yoursite.com/pagename.html this way when the pages age, they pull each other up in the search engine result pages. In addition, if your content gets scraped (copied) then at least the are pointing links back to your pages (so you get the back link).

2. Cap all out-bound links (links leaving the page to no more than 10 per page) or create a new page to keep the focus laser-like.

Less outbound links mean that each page has more link juice to pass to it’s own keywords and less energy being transfused or hemorrhaging away from the page. This becomes more apparent when you start building external links, how quickly the pages rise in the SERPs (search engine result pages).

3. Optimize your anchor text (the text in the link). Make sure your main keyword/phrase is on the page (at least one time) as well as in the title.

Use each link wisely as this will augment your page in search engines, anchor text is essentially screaming “hey, this is what this page is all about” so if used wisely you can literally anchor the context of the page and cement 4 or 5 choice terms that you would like to predominantly show up for “exact match style” when people are conducting searches.

4. Don’t try to optimize a page for more than 3 terms / keywords.

If you want to aim high and rank for competitive terms and variations of competitive keywords, keep the information on topic. Once a page reaches 750 words is enough, then create another page if you must with another variation of the keyword (this is also a great way to get a double listing in search engines, using two pages that dovetail off the others keywords). This tactic is for creating a ranking blockbuster, it is not to say that you cannot exceed that, but the term optimization also applies to the page size, so keep it lean and mean.

5. Use contextual links in the content, the higher on the page the better as links higher in the page are known to carry more weight in search engines vs. footer links.

If you are using contextual links (links from one page to other pages in the site, instead of navigation to pass page rank and flow) then make sure that you are using the main keywords for the page that you are trying to rank with. For example say I had page (a) and the link (1 of the 10 on the optimized page) was pointing to page (b) then make sure the anchor text (the text in the link) from page (a) was using the keywords for page (b) that you are trying to rank for. That way when it ages, it becomes the perfect back link for page (b) while in the meantime it creates relevance for your entire site. By linking your pages this way, each page supports the next like a dynamo (with the ideal link / anchor text to boot).

6. Keep your pages lean 20k or less (optimization also means loading time), this includes images and code bloat.

If you have Adobe Photoshop, open your images and use shift+control+alt+S then resize your images using jpeg compression. The jpeg format was designed not to lose resolution visually, but you can drastically reduce loading time, which definitely impacts where you rank.

7. Optimize your in-line code. Keep all of your java script and other programming code off page (in their own respective files and hyper-linked to the page like a style sheet).

CSS (cascading style sheets) are ideal, since they separate the content from the images and essentially provide the search engines what they want with the least amount of clutter and fuss. But if you must go old school and use tables and java script, then at least keep the java script off the page in a .js file and the link to it (using the same line of code that you would use for a style sheet). Here is an excellent css based (flash / java script looking DHTML menus that look great and are extremely lean)

8. Hone the focus of the page – Make sure your main keyword appears at least 2-4 times on the page and once in the h1 and a slight variation in an H2 tag.

This assures the person that they have found what they are looking for and allows them to quickly find the information they were originally looking for. Remember with so many options, the back button is only one click away.

Now you could go into advanced SEO where you can actually build deep links to pages and then the keywords transcend that page and eventually you start seeing the homepage appear in search engines (which may or may not have the keywords on the page). Or you could simply have a themed site (with highly relevant information) and build external links to the page (even though the keywords are not present on the page) and still rank for those terms.

So, just because you see people stuffing titles and overusing keywords doesn’t mean that is the only way to rank higher in search engines, sometimes less is more. But for the sake of the audit, let’s stick with the basics and use the time tested method (once in the title, once in the description, a few times on the page and once in the h1/h2 tags).

9. Augment your pages through the buddy system – Have at least 5 of your strongest pages concentrating their collective internal link-juice towards your newest rock star page (the page you wish to elevate and send forth as your messenger in the SERPs).

Sounds simple enough, this alone can determine which page is returned for which keywords. Aside from this, this is a great tactic when you are launching a new page.

10. Clean out pages that are off topic, rewrite them for present-tense relevance or remove all but a few links, rewrite the titles (65 characters or less) and the descriptions (2 sentences tops using the keywords only one time each) then republish the page and wait for the spiders to re-index your content. From there you can start building links to gain more elevation in the SERPs.

If none of these options seem industrial strength enough then you can always opt for;

1) Deleting off topic pages and using a 301 redirect to the homepage or a page that has the most relevance (if those pages were indexed).

2) Purchasing a new domain name comprised prominently of your main keywords, then 301 your old site to the new one (allow up to 30 days for the rankings to recover) build links and when it comes back in full force it will be stronger than ever, granted you utilized the basic fundamentals above.

This option is a last resort, ideally you could just add a blog on a subdirectory (with impeccable code) get it listed in blog directories and start generating new content frequently to increase spider activity until it revives your whole site through all of the increased pinging and spidering activity.

Make sure you give the spiders something juicy to chew on, otherwise you can’t really expect a reward. Even combining a title and description audit and removing the verbose words can be enough to bump your page up 10-20 positions, from there you can focus on off-page SEO to accomplish the rest.

These tips are essentially for non-content management systems as most CMS systems already have themed architecture and internal linking built in to the structure (at least to the degree where you can personalize it with a few custom plug-ins).

I have always been under the impression that it is good to have a combination of static and dynamic pages, but that is just my personal preference (that way you can control the prominent pages/internal links and page rank flow easier when you start building link externally). If your content is all withing a content management system (like word press), each page gets the equal amount of link juice, which can be a plus or a minus depending on your ranking strategy.

This is why I mentioned briefly that in a nutshell by adding a blog to an older static site, sometimes that can be enough with a few tweaks to the pages to jump start the search engine ascension process, however each site is unique and has it’s own internal and external link threshold.

Stay tuned for more SEO tips and techniques from Seo Design Solutions.

Or Stick Around and Read More Posts

65 Comments

  1. Frank C
    Posted January 12, 2008 at 11:48 am | Permalink

    Good Hints, Zoomed.

    It’s funny switching back and forth from doing my primarily social blog, OpTempo, and developing niche blogs. I don’t focus too heavily on SEO for OpTempo since most of its traffic is social, although search is climbing. I strongly focus on most of the techniques you mentioned for my niche blogs. They look austere in comparison but are beginning to pull in good search traffic.

  2. Tony Hilton
    Posted January 12, 2008 at 1:28 pm | Permalink

    Great post, with reference to keeping the number of external links down. I sometimes use a no follow tag to achieve the effect of reducing the outbound links. It seems to work well. Before this we tried excluding the site in the robots text file but it appears from a PR point of view Google still seems to follow the link it just dosnt index the page.

  3. James Mann
    Posted January 13, 2008 at 7:34 am | Permalink

    I really enjoyed your post as I am always looking to increase traffic flow and to get more traffic directly from the major search engines.

    I find with blogs that it is easy to exceed 10 outbound links but I will go through my template and see what I can do to lower the number I have now.

    I have moved a few already that I can live without.

    thanks for your great post.

  4. Jeffrey Smith
    Posted January 13, 2008 at 11:24 am | Permalink

    @ Frank:

    It never hurts to build links to blogs using some nice terms, but I do agree, most of the traffic is flash in the pan stuff that grows over time, so it’s more like a theme/content ranking method. As those pages age, they will be even more effective.

    @Tony & James:

    Thanks for your comments, they are appreciated.

    This tactic was more for static pages and word press already uses a form of theming and siloing from the category structure and the was they pass rank. In the instance that you are applying the same for a blog one suggestion is to try to keep the categories limited to about 15 max (but that is just a personal preference).

    I will have to get our word press expert John Lamansky to discuss optimization tactics for blogs, he is putting something together right now and should be posting later this week.

    Definitely a person to look out for in the future as his programming skills for Custom Word Press SEO Plug Ins and creating blogs that rank highly in search engines from his tweaks are some of the most dapper I have seen.

  5. Hobo
    Posted January 13, 2008 at 3:32 pm | Permalink

    Good read. I concur I think if you have a great internal navigation architecture, it’s enough to rank for keyterms.

    There are few absolutes in SEO. I’d imagine one you do this with your structure, then you’ve got to get those quality links to help make your site trusted, if your competition have :)

  6. Jeffrey Smith
    Posted January 13, 2008 at 4:18 pm | Permalink

    @Hobo:

    Precisely, internal links first, then external links to reinforce trust. Don’t get me wrong, external links alone can produce rankings, but I like to use the analogy that the internal links and on page SEO is like the homing signal, without them the external links may not find their mark. Whereas with the method you coined, trust and rankings are the result.

  7. Pablo Palatnik
    Posted January 13, 2008 at 4:58 pm | Permalink

    great post here. I’d have to say I believe external linking is just as important as internal linking. You’re right though, people such as myself oversee our own sites sometimes and link out. Will start internally linking a bit more.

  8. Jeffrey Smith
    Posted January 13, 2008 at 5:17 pm | Permalink

    @Pablo:

    After writing this post, I realized our internal links need optimization for our .html version of the site.

    I have to practice what I preach and intend to perform a full internal link audit on all of our pages (in other sub directories)with more fitting optimized keywords.

    Can’t wait to measure the results and see how it enhances long tail, short tail and competitive search phrase traffic.

  9. Tad Chef
    Posted January 14, 2008 at 3:03 am | Permalink

    While I agree with 99% of the measures you should consider the fact that when you “Replace /pagename.html with http://www.yoursite.com/pagename.html” you send an http-request each time to your server instead of just staying on the server where you are. This might hamper your sites performance.

  10. Matt Hopkins
    Posted January 14, 2008 at 4:21 am | Permalink

    I’d disagree with #1, if you make all of your links absolute then your web analytics is going to look crap as every users 2nd page will have your site as referrer.

  11. Jeffrey Smith
    Posted January 14, 2008 at 10:42 am | Permalink

    @Tad:

    The suggestion i s based on the preference that has roots in (a) long term backlinks vs. loading time and performance. The concept behind this was if you were creating an information silo/themed site using minimal outbound links per page. So 10 links with absolute references vs. 10 server side/root references is the quandary. I personally would rather have the 10 backlinks from our own site to other sub folders personally.

    @Matt Hopkins:

    Thanks for your comment, I still have to insist that for this tactic of strengthening the on-page SEO via a link and code audit it is no the analytics that are the focus, it’s hastening traction and eventual authority for all of your pages that is in question. This is a great way to create link oasis’s for multiple pages.

    So instead of just having a rock star home page, you have multiple high ranking pages that can all pass “Strong Links” as well, and then using them all in concert to achieve a common keyword or series of keywords as a goal.

  12. Rob Woods
    Posted January 14, 2008 at 11:18 am | Permalink

    Hey, great information. I’m adding this link to our team reading list!

  13. Jeffrey Smith
    Posted January 14, 2008 at 11:32 am | Permalink

    Thanks Rob, we appreciate it.

  14. ugst
    Posted April 21, 2008 at 2:00 am | Permalink

    Hi,

    “If your content gets scraped (copied) then at least they are pointing links back to your pages (so you get the back link)”. how this works i fail to understand. Can someone please explain to me. Please !

    Thanks

  15. kev@seoibiza
    Posted May 3, 2008 at 5:45 pm | Permalink

    Hi again Jeffrey. this is fast becoming one of my fave blogs. ..here we were just mulling over the idea of going back over the site with a final polish, cutting out the old & dead wood and then you write the definitive “how to” in case we forget anything :) nice one.

  16. Jeffrey Smith
    Posted May 13, 2008 at 8:47 am | Permalink

    Hey Kev:

    Sorry for the lapse in the reply. I have found on page to be one of the most overlooked aspects of SEO. If you don’t link to yourself with the anchors you want to rank for, then what is that telling search engines? That those phrases are not important. Simple logic denote, control what you can (your own links) instead of leaving relevance to chance. Thanks for visiting.

  17. download ketika cint
    Posted June 7, 2008 at 5:39 pm | Permalink

    Wow, Thanxs For the tips

  18. Lead Generation
    Posted July 22, 2008 at 11:27 pm | Permalink

    One of the most important aspects of your website infrastructure is your internal linking structure. You really need to give it some thought as to how to make the most use of your internal links.

  19. Muhammad Ali
    Posted July 31, 2008 at 5:29 am | Permalink

    Hi, i want to count the no. of internal and external links on my website.

  20. Hotels
    Posted August 11, 2008 at 9:08 am | Permalink

    Thanks for this article. It’s really useful.

  21. Jeffrey Smith
    Posted September 9, 2008 at 8:38 am | Permalink

    Health:

    To answer you reply, the full domain would be ideal (including the full url path)vs. the relative path for the page.

  22. Tom
    Posted September 25, 2008 at 5:08 pm | Permalink

    This was a great article, in fact, I found it because I was researching how I could improve internal linking structure on a client site. I had never actually thought of point number one, but using absolutes makes a great deal of sense.

    Thanks for the information.
    Tom

  23. Gift Shop
    Posted September 27, 2008 at 8:34 am | Permalink

    My site is barely 6 months in and I have seen a PR decrease today from PR3 to PR2. I have been concentrating on external as well as internal linking using relative links. My brother launched his website around the same time, his PR is still 3 and he has not done any SEO whatsoever!

    Are we united in saying that intenernal linking should use the full URL ie http://www.domain.com/page1.html instead of /page1.html as i am about to do test this theory!

  24. sohbet
    Posted October 28, 2008 at 10:38 am | Permalink

    Thanks for the confirmation.

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    Posted October 28, 2008 at 10:44 am | Permalink

    I just came across a great freelancing site called ShortGig. It has freelance opportunities for programmers, web designers, networking, domestic work, construction and more. Just thought I should share.

  27. sohbet
    Posted November 5, 2008 at 4:04 am | Permalink

    mersi

  28. sohbet
    Posted November 16, 2008 at 5:37 pm | Permalink

    Very less explored subject and you have provided valuable information. Thank you for the article. Very helpful!

  29. toplist
    Posted November 16, 2008 at 5:54 pm | Permalink

    mersi

  30. toplist
    Posted November 16, 2008 at 5:55 pm | Permalink

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  31. Electric cars
    Posted January 9, 2009 at 1:08 am | Permalink

    Ya i like this post because this is very useful for my site. Thanks for the golden guidelines.

  32. Dan
    Posted February 10, 2009 at 9:46 pm | Permalink

    Great insight here! I especially liked #2. “Less outbound links mean that each page has more link juice to pass to it’s own keywords and less energy being transfused or hemorrhaging away from the page”

    Very important concept to remember and adhere to.

    Golf Reviews

  33. ken lyons
    Posted February 12, 2009 at 7:53 pm | Permalink

    Hey, Jeffrey.

    Loved this post.

    BTW, what are your favorite free, internal link auditing tools? I’m trying to collect candidates for some research I’m doing.

    Thanks,
    Ken

  34. Classified ads
    Posted March 3, 2009 at 2:24 pm | Permalink

    Thanks is interesting tips.

  35. Jo SEO
    Posted April 14, 2009 at 5:48 am | Permalink

    Who is BSEO

    A staggering 92% of people Google for services and products. Good Search Engine Opitimisation (SEO) that delivers Page 1 positions in natural search results means bringing your products and services directly to your target customers. Smart business owners know to include SEO as a MUST have part in their marketing plan.

  36. JNB
    Posted April 15, 2009 at 4:22 am | Permalink

    Unfortunately, many online businesses fail to address the importance of search engines, building their site without basing to search engine compatibility at all. You think your site visitors are the first audience your copy speaks to? Wrong. The first audience to view your copy will be the search engine. If you don’t use the right keywords, all your efforts are in vain. Search engines rely on visible content for their ranking determinations, so keyword-rich body text is the key to maintaining a high ranking.

  37. Bike Trader
    Posted May 13, 2009 at 6:30 am | Permalink

    Jeffrey,This are basic & important points to be considered while doing On-page as well as off page SEO.Thanks for sharing.Most of the points were known to me but thanks for Point 6 to resize image.This is very important as it tries the patience of the visitors.

  38. search
    Posted May 22, 2009 at 10:20 am | Permalink

    To expedite the process (of crawling and ranking) build some links to the pages with the highest crawl frequency, from their they will send spiders deeper into the site to assess the extent of your changes to the internal link architecture

  39. Ronnie Roper
    Posted June 8, 2009 at 3:21 pm | Permalink

    Great article. I definitely learned some tips from the article. Thank you.

  40. pinoy web promotion blog
    Posted June 10, 2009 at 3:22 am | Permalink

    In using back links when promoting a website. Make sure to avoid [external rel="no follow"] you can see it when you view the site HTML. It will not include to the Google cache.

  41. Vikas
    Posted July 27, 2009 at 7:28 am | Permalink

    Great coverage of the Google perspective. I was looking for this information since my site is new and have taken the responsibility to promote my website.

    Thanks allot

  42. Vikas
    Posted July 28, 2009 at 3:16 am | Permalink

    Hi
    Very nicely and step by step explaination of optimization tips.

  43. Term Papers
    Posted August 23, 2009 at 6:15 am | Permalink

    This article really helped me in my on-going SEO project. I am somewhat to new to SEO, trying to increase ranking of my websites.

  44. No Name
    Posted September 3, 2009 at 7:51 am | Permalink

    we use linkdiagnosis for checking the external links and their perceived value, can also check your sitemap on there, very useful

  45. Term Papers
    Posted September 11, 2009 at 4:20 pm | Permalink

    [...] primary methods used in SEO and link building to produce rankings for competitive keywords using internal and external links. Internal links are links occurring from one page in a website to another [...]

  46. maynet
    Posted December 3, 2009 at 8:51 pm | Permalink

    thanks.

  47. Arihant Kothari
    Posted December 15, 2009 at 5:15 am | Permalink

    Is it better to optimize home page first and then take care of internal pages? This helps build domain reputation and things become faster later when optimizing internal pages. What do the others have to say on this?

  48. Term Papers
    Posted January 2, 2010 at 12:57 am | Permalink

    It is glad to see this blog, it is good and detailed fun to read this, nice informative blog, Thanks for share this article.

  49. Medication Therapy Management
    Posted January 11, 2010 at 9:56 am | Permalink

    Excellent points covered. Linking of internal pages to high value external main blogs/blogs posts also helps. What do the others have to say on this?

  50. Outdoor Ange
    Posted February 8, 2010 at 4:03 pm | Permalink

    Interesting post thanks. Point 1 is a new and interesting one to me, so it’s definitely better to use full url rather than just /pagename.html?

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    very helpful article and i bookmarked it for further use.

  52. Web Design Cheltenham
    Posted February 9, 2010 at 12:43 pm | Permalink

    Super Article – have saved for future reference. Also thanks for blowing the lid of a few things some people have been trying to keep under wraps! I read it first here – thanks!

  53. Kavin Arora
    Posted February 17, 2010 at 5:02 am | Permalink

    This is really useful article. Thanks for the information.

  54. wordpress templates
    Posted February 17, 2010 at 11:34 pm | Permalink

    Any limitation is there for internal and external links to be added on website

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    Posted March 22, 2010 at 4:16 am | Permalink

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  56. JohnsNancy
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  57. Tony
    Posted September 13, 2010 at 3:50 am | Permalink

    Great post it really is just as fresh and important today as it was when you put it up over two years ago

    So few people really talk about the importance of Internal linking, I certainly need to go away and have a rethink

  58. Oren Shafir
    Posted October 22, 2010 at 9:57 am | Permalink

    There seems to be a lot of disagreement about the relative importance of back links and internal links. I do have a suspicion, though, that back links are gaining importance as the search engines try to respond to the growing importance of social media and the so-called influencers.

  59. Mark
    Posted December 29, 2010 at 7:32 am | Permalink

    Rather than just one school of thought (On page Vs. Off page) I find doing as much as you can with both will yield the best results. For every website that things one is weighted more than the other, there are ten who treat both on and off page factors with equal weight.

  60. Ellen
    Posted February 8, 2011 at 11:00 am | Permalink

    This has definitely been one of the most helpful articles I’ve read. I’m currently in the process of doing a link audit on our website, especially as we’re trying to build up our MI Dealer Ratings section and others.
    My question is does this same process address WordPress posts? And does the keyword always have to be the very first word in the body of the WordPress posting?

  61. Jeffrey Smith
    Posted February 8, 2011 at 5:40 pm | Permalink

    The first 25 words will suffice for a relevance signal. Although it is up to you, but search engines tend to assess content above the fold as more important for editorial weight.

  62. portraits from photos
    Posted March 16, 2011 at 11:54 am | Permalink

    I am not sure, but you didn’t talk about the no-follow of internal pages. I think, this plays a very big role too!

  63. Marzuki
    Posted July 12, 2011 at 1:05 am | Permalink

    I just learned about seo, this adds to my knowledge of seo, thanks for the article

  64. yuliang
    Posted October 9, 2011 at 12:46 am | Permalink

    thanks for the tips. If i link a keyword to my main page with my preffered keyword from the same domain , is that bad for seo?

  65. Jeffrey Smith
    Posted October 9, 2011 at 8:28 am | Permalink

    @Yuliang:

    No, that is ideal and preferred.

88 Trackbacks

  1. By isedb.com on January 12, 2008 at 2:55 am

    Have your Optimized your Pages Internal Links?

    With so much time spent being myopic over link building and external links (development of one-way,reciprocal links or building your blog roll), people often forget that they have the most relevant authority site sitting right under their nose – their …

  2. By bloggingzoom.com on January 12, 2008 at 10:03 am

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  10. [...] incorporate them into your website infrastructure (in a way that search engines understand) through strong internal links and external links from high places for [...]

  11. [...] optimal on-page relevance to maximize placement. With so many methods to elevate or control your internal links and on-page ranking factors, it really is a matter of finding the right balance with each [...]

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  23. [...] updating your content, or having aged content on your site that could benefit from a content and link audit you are implying to search engines that proper on page factors are not a top [...]

  24. [...] Would you rather require 1000 links to a site or 100 to create relevance for your on page and off page site synergy? The choice is yours, at at least the 50% of the equation that you have control over (your own content, the site structure and how you link it). So, the question is, is your on page SEO strong enough? or has atrophy set in and its time for a bit of pruning for your content and internal links? [...]

  25. [...] gleaned from the same list and integrate them tactfully into optimized blog posts, articles or internal links to create relevance for organic [...]

  26. [...] Link Optimization – Links leaving each page (even if pointed at other pages in the site) should all have something link worthy to communicate. A link that says “click here” is a candidate for a makeover to something more consistent with the topical theme of the site, such as click here for more information about “main keyword and qualifier” as the link instead. 50% of your link profile is up the the webmaster, make good use of internal links. [...]

  27. [...] Link Optimization – Links leaving each page (even if pointed at other pages in the site) should all have something link worthy to communicate. A link that says “click here” is a candidate for a makeover to something more consistent with the topical theme of the site, such as click here for more information about “main keyword and qualifier” as the link instead. 50% of your link profile is up the the webmaster, make good use of internal links. [...]

  28. [...] as the link instead. 50% of your link profile is up the the webmaster, make good use of internal links. (more…) Read more from the original source: Website Analysis: SEO Starts with a Thorough [...]

  29. [...] Link Optimization – Links leaving each page (even if pointed at other pages in the site) should all have something link worthy to communicate. A link that says “click here” is a candidate for a makeover to something more consistent with the topical theme of the site, such as click here for more information about “main keyword and qualifier” as the link instead. 50% of your link profile is up the the webmaster, make good use of internal links. [...]

  30. [...] Internal Links – Are You Making the Most of Yours? [...]

  31. [...] transactions (like creating content over time, building links, having a supportive format for internal linking) that classify and elevate your website as a candidate for relevance within the center of the [...]

  32. [...] transactions (like creating content over time, building links, having a supportive format for internal linking) that classify and elevate your website as a candidate for relevance within the center of the [...]

  33. [...] Link Optimization – Links leaving each page (even if pointed at other pages in the site) should all have something link worthy to communicate. A link that says “click here” is a candidate for a makeover to something more consistent with the topical theme of the site, such as click here for more information about “main keyword and qualifier” as the link instead. 50% of your link profile is up the the webmaster, make good use of internal links. [...]

  34. By The Quality of SEO Matters | SEO Design Solutions on September 26, 2008 at 8:41 am

    [...] a way that fundamentally supports information retrieval such as (theming and siloing), has strong internal links and has persuasive and compelling content and usability was the [...]

  35. By Social Media for Small Business on October 1, 2008 at 12:43 am

    [...] bit already.  So far the blogs have helped to improve our ranking for several keywords by using internal links; we’ve also driven a fair bit of traffic by getting linked to from a few high-traffic [...]

  36. [...] and create a healthy balance of internal and external links. Here are a few references for internal link building and how to augment your site from [...]

  37. [...] and create a healthy balance of internal and external links. Here are a few references for internal link building and how to augment your site from [...]

  38. [...] link management can be accomplished through capping outbound links, finding and shifting where internal page rank [...]

  39. [...] How to Developing Internal Links and Authority for SEO while sculpting internal linking. [...]

  40. [...] Internal Links – Are You Making the Most of Yours? | SEO Design Solutions [...]

  41. [...] Internal Links – Are You Making the Most of Yours? | SEO Design Solutions [...]

  42. [...] Internal Links – Are You Making the Most of Yours? | SEO Design Solutions [...]

  43. [...] Internal Links – Are You Making the Most of Yours? | SEO Design Solutions [...]

  44. [...] for your pages. Links (both from your own site and other sites) are like currency. Although internal links and developing topical link weight can take you along way, you still need to acquire quality links [...]

  45. [...] Internal Links – Are You Making the Most of Yours? | SEO Design Solutions [...]

  46. [...] Internal Links – Are You Making the Most of Yours? | SEO Design Solutions [...]

  47. [...] value of content creation and fortification through internal linking is currency for market share and attention, not to mention each keyword co-occurrence or phrase can [...]

  48. [...] value of content creation and fortification through internal linking is currency for market share and attention, not to mention each keyword co-occurrence or phrase can [...]

  49. [...] engine positioning. Blogs implement topical pooling of link flow through using a platform of internal linking that makes it crystal clear to search engines what each sub folder is [...]

  50. [...] implement topical pooling of link flow through using a platform of internal linking that makes it crystal clear to search engines what each sub folder is [...]

  51. [...] funneling the flow of internal links, you can potentially cap any hemorrhaging by not using more than 10 links per page (leaving the [...]

  52. By SEO and Internal Linking | SEO Design Solutions on January 25, 2009 at 2:16 pm

    [...] To expedite the process (of crawling and ranking) build some links to the pages with the highest crawl frequency, from their they will send spiders deeper into the site to assess the extent of your changes to the internal link architecture. [...]

  53. [...] services for a new site without raising a possible red flag, on the contrary you could add 1000 internal links (which are the equivalent when they age) as far as the amount of value they pass for [...]

  54. [...] over at SEO Web Design put together a useful internal link checklist in his recent post “Internal Links – Are You Making the Most of Yours?“. While it covers slightly more than just optimizing “internal links”, its all [...]

  55. [...] anywhere close to perfecting the internal linking  process yet, so I was pleased to come across Internal Links – Are You Making the Most of Yours? at [...]

  56. [...] this post ( Internal Links are you making the most of yours ) we discuss the importance of internal link leverage and making every link that passes value [...]

  57. [...] like borrowing legacy code (for new segments of a site) without making links absolute, a broken parameter in a naming convention or some seemingly harmless change can set off a chain [...]

  58. [...] point readers to a related post, even if you are using the WordPress platform.  You should find this article  from SEO Design Solutions  helpful, in improving SEO through internal [...]

  59. [...] only is their site architecture based on theming and siloing, but the internal link structure reinforces it with virtual theming by linking in mass from multiple pages to one preferred landing [...]

  60. [...] you are targeting in “exact match” have a similar H1 tag, enough term frequency and internal links from other pages with the same [...]

  61. [...] three places where you can link your own content to content on another relevant page. This internal linking is often overlooked and is actually a great way to keep people digging deeper within your [...]

  62. [...] provide insight as a metric to specify if a page is receiving significant link flow from either internal links from other areas of your website or external links from other [...]

  63. [...] you can also (b) craft the title for maximum impact to rank for multiple variations (c) build internal links to other related posts or landing pages in need of link flow and (d) create appeal for journalists, [...]

  64. [...] you can also (b) craft the title for maximum impact to rank for multiple variations (c) build internal links to other related posts or landing pages in need of link flow and (d) create appeal for journalists, [...]

  65. [...] primary methods used in SEO and link building to produce rankings for competitive keywords using internal and external links. Internal links are links occurring from one page in a website to another [...]

  66. [...] primary methods used in SEO and link building to produce rankings for competitive keywords using internal and external links. Internal links are links occurring from one page in a website to another [...]

  67. [...] with the on page content meta title and description as well as (d) align off page links with internal links that also reference the page in [...]

  68. [...] collectively point those pages (which are augmented from off page SEO factors) toward one specific internal page within their own website, the page the elect becomes the new preferred landing page a.k.a champion [...]

  69. [...] fortifying and nurturing the trunk, the semantic irrigation system then reinforce that with (a) internal links (b) deep links to critical branches  or (c) bake the SEO into the template where all of the [...]

  70. [...] fortifying and nurturing the trunk, the semantic irrigation system then reinforce that with (a) internal links (b) deep links to critical branches  or (c) bake the SEO into the template where all of the [...]

  71. [...] is more important for SEO, building links from other sites or building relevant content and internal links within your own website to develop authoritative topicality and rankings? Content and Internal [...]

  72. [...] theming the link structure, each page is branded with a semantic signature that earmarks where each page fits in the hierarchy [...]

  73. [...] Internal Links – Are You Making the Most of Yours? | SEO Design Solutions [...]

  74. [...] technique we are sharing will show you how to concentrate all of the internal links from the supporting pages to your new / lean landing pages which have the primary function of [...]

  75. [...] to build authority and traction, then they will need to spend some time shoring up the content, internal links and deep links for the respective keywords and key phrases until they cross the threshold and [...]

  76. [...] to build authority and traction, then they will need to spend some time shoring up the content, internal links and deep links for the respective keywords and key phrases until they cross the threshold and [...]

  77. [...] component of any SEO strategy. Under the notion that your website is only as strong as its weakest link, as long as each page is nurtured, connected through virtual theming (internal links) or a sitemap [...]

  78. By SEO Tips for Website Templates Part 2 on February 15, 2010 at 6:21 pm

    [...] code links when possible using absolute URLs into your navigation http://www.domain.com/page.html vs. relative URLs /page.html – this will [...]

  79. [...] code links when possible using absolute URLs into your navigation http://www.domain.com/page.html vs. relative URLs /page.html – this will [...]

  80. By How Semantic Connectivity Affects SEO on February 20, 2010 at 4:23 pm

    [...] is, you need to add the appropriate structure to on page content to complement SEO efforts such as internal linking (based on keyword occurrences, revisions to site architecture, website templates or tweaks to [...]

  81. By SEO Basics for Beginners on March 6, 2010 at 6:38 am

    [...] your pages together (also known as internal linking) is an important part of having a website. Look at it this way, if Google or the other search [...]

  82. [...] homepage by default is the strongest page in a web site; however, based on internal links, how many links are leaving each page, deep links and whether or not pages are built into the [...]

  83. [...] homepage by default is the strongest page in a web site; however, based on internal links, how many links are leaving each page, deep links and whether or not pages are built into the [...]

  84. [...] SEO Design Solutions: Internal Links – Are You Making the Most of Yours? [...]

  85. [...] Internal Links – Are You Making the Most of Yours [...]

  86. [...] Internal Links – Are You Making the Most of Yours? [...]

  87. [...] Internal Links – Are You Making the Most of Yours? [...]

  88. […] Internal Links – Are You Making the Most of Yours? | SEO Design Solutions […]

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