in SEO Web Design by Jeffrey_Smith

What is the Value of a Link?As an SEO company, we have the opportunity review dozens of websites a week as candidates for search engine optimization. The bottom line is, unless you want visitors to have the same reaction as the photo below, realize that you only have one chance to make a first impression.
SEO or Design, Which is More Important?, by SEO Design Solutions.
How many times have you clicked on a link and thought “oooohhh”, as you struggle to get past a poor design?

Your first thought, is this a deliberate attempt at sabotaging their own site to send their competition more business? If not, then a redesign should be their first priority before embarking on any type of SEO campaign.

With so many options available to nimble surfers, if a website fails to visually hook the reader within the first 10 seconds, then you may as well be a doormat for competition. What’s the point of driving traffic to a website that once they arrive, the site just becomes a casualty of the infamous click and run?

Design transcends form and function and is a subjective equation.

Not only does your design style communicate your brand statement, it must coincide inasmuch as the content must be (a) thought provoking (b) provide a solution to a problem as well as (c) have a clear call to action to convert window shoppers into sales. This facet of optimization is known as SEO web design

On the contrary, having a great website that is not SEO friendly can provide just as many obstacles to overcome.

Things such as:

  • embedding copious amounts of javascript for navigation or drop downs (which search engines cannot parse)
  • having url strings filled with gibberish and session ids chalked full of numbers and question marks for page names and folders
  • Trying to use the same title, meta tags and descriptions across multiple pages
  • Having style sheets inline (in the code on each page) vs. linking to a CSS file
  • Using excessive tables when Div Tags or CSS would keep pages leaner

We could go on and on about ways to improve website performance. However, all of this can be remedied from just letting go of the past and starting fresh with an SEO web design makeover (using a stable (CMS) content management system and CSS based theme or design).

Business who haven’t updated their web pages in years must realize that no amount of SEO is going to make a person stay,feel comfortable, read the content or purchase a product or service if there is a low priority or rather no priority on design.

The underlying message is, if you are going to invest in SEO, the last thing you need is a hideous website scaring off new prospects once they arrive.

Just put yourself in their position. The natural reaction to an ugly website is to hit the back button and sift through the other options in the search engine results pages and find another site or landing page more suitable to their palette.

Not that you can blame them, so, your website can be the new website they find, or the one sending visitors packing. Depending on your choice and your design, it is truly is up to you…. 

Read More Related Posts
SEO Design, Relevance and Appeal
There is something to be said about keeping things simple. So, instead of going into a theory on how to increase your deep link percentage, what threshold benchmarks are the ...
READ MORE
SEO Web Design the Basics
It takes more than wishful thinking in order to land one of your pages in the top 10 of Google, but once you understand the criteria of what is involved, ...
READ MORE
SEO Web Design
For anyone interested in SEO Web Design and SEO Web Design techniques. This informative article is for you. So much for the "veil of silence" that most SEO's swore ...
READ MORE
SEO Web Design and Principles of Usability
The value of SEO Web Design isn't just about content, code and calculations; like the quantity of list anchors, the content to link ratio, W3C Compliance or the intricacies of ...
READ MORE
finding the right medium is critical to connect
Making sure visitors can reach your pages, hear your message and see the connected visual cues to take action means integrating SEO, design and conversion cues simultaneously. Creating visually appealing website ...
READ MORE
What constitutes the birth of one industry is oftentimes the death of another. With all of the internet buzz words flying around these days like Seo Web Design, Web 2.0, ...
READ MORE
Is Your Website Stranded?
Is your website stranded past page two for your main keywords? The chances of someone going to the second or third page to find your website is like the chances ...
READ MORE
Using Video to Close Prospects
This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek ...
READ MORE
Just like a triangle, a trifecta exists for Seo Web Design that applies to layout, presentation and content that shape the user experience from the moment a viewer reaches your ...
READ MORE
SEO, Images and Alt Text
Today I would like to share an invaluable SEO web design technique to refine the focus of your pages using images and alt attributes for create relevance for SEO. Sculpting the ...
READ MORE
SEO Design, Relevance and Appeal
SEO Web Design the Basics
SEO Web Design
SEO Web Design and Principles of Usability
SEO Web Design Tips
SEO Technology?, Web 2.0?, Seo Web Design? What’s
Is Your Website Stranded?
I Read Three Other Blog Posts….Now What?
Website Design SEO and Usability
SEO Web Design, Harnessing the Power of Alt

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.