We are taking a break from SEO related posts today and passing the blog to one of our colleagues Mr. Jim Brody who has some great insights regarding the topic of Usability and Web Design Trends in 2010. Without further ado, enjoy the guest post…
The use of grid layouts into the design of content and site structure will be prevalent in the new fiscal year. More and more individuals are swaying away for the traditional block of texts separated by headings. Professionals now understand that usability, minimalism and navigability is the most important to communicate to their target audience.
Furthermore, a less is more approach will be implemented which means to have simple, fresh color palettes, simplicity with clear and concise messages across the board. Individuals come to websites for one reason which is to figure out what a firm could do for them. Developing a site that is clean, uncluttered and usable allows entities to put content first, getting messages across.
Various start up businesses are failing to see the importance of allocating funds towards identity. Therefore, many firms are not successful in presenting a valid corporate identity within their marketplaces ultimately having a unsuccessful marketing campaign.
Websites tend to go after a more casual look and personal look to interact better with the clients/end users. Grids will become bigger, layouts will become cleaner, digital decoupage will gain momentum with hand-drawn styles and clean vectors pairing up. Personalization is key now a day’s considering firms are trying to make a connection between prospective clients with their website.
WordPress and CSS designs are currently following this trend as we speak. WordPress is a content management system / blog where individuals can post informative content within it. These blogs are now used as a marketing tool considering where there are eyes there is a marketing opportunity. Micro blogging sites such as Twitter & Facebook are now being implemented in order to drive more traffic towards websites. These sites emphasize real time communication letting users see what is happening right now. Many of these sites provide information even before the major news networks can pick them up. In addition, more people are having conversations online even with companies they do business with.
Mobility is also another trend within the internet marketplace as well. We are bringing the web were ever we go, thanks to smart phones letting us connect to the internet.
Web Design is smart and it is getting smarter. Sites are making their overall goal to make all systematic knowledge immediately computable to anyone. Scanning text is a extremely common behavior for higher-literacy users. The average user has time to read at most 28% of the words on a webpage on an average visit. Therefore, sites are using larger titles, images, sketches, and sliders.