in SEO Web Design by Jeffrey_Smith

Before you start pouring money into SEO, make sure that your website has an SEO friendly site architecture at its foundation. Just like you would not add the plumbing and electrical components of a building at the last stage of construction; similarly starting with site architecture when mapping out ranking objectives is the optimal method for results.
web-site-architecture
Keep in mind that every link, every word and every image within a website represent an opportunity to define your theme. By defining your theme in this context, I am suggesting that you are defining your stance as an expert or authority on a topic. Search engines are modeled on human behavior in many ways (1) they prefer to listen to specialists and experts, as noted by citation or links (2) they like popularity (link popularity) and cliques (taxonomy and citation as well as social media) and judge a website based on the character they exhibit as well as how others websites refer to the site in question and (3) they are slow to offer trust and make you earn it (just like in the real world). Similarly, search engines like people struggle to assess context from your website, if you have a dated website which was built before search engines were a major contributor to traffic and online business, chances are it is not optimized for search.

As a result, each and every thing that you do on your website either represents a missed opportunity or an opportunity to align all of the granular inconsistencies using a coherent plan and redefine the true meaning of each page to search engines. By creating consistencies in site architecture, naming conventions, sitemaps, header tags, internal links and off page inbound links to various pages, you can essentially state that THIS SUBJECT is what THIS PAGE is about vs. letting search engines decide algorithmically by default.

By doing so, you have just made the search engines job easier and provided a blueprint that they can reverse engineer based on term frequency, link weight, the link graph and off page reputation to determine which keywords are best suited to funnel traffic to each page.

Just like the diagram indicates above, how you establish (a) your primary root folder or home page, the amount of pages being fed the primary ranking factors, how each page shares internal links, sitemaps, external links and navigation or if a page is left to fend on its own determines its ability to cross the threshold / tipping point. Once crossed, then the authority each page has can funnel back into your websites information / site architecture and then sprout through new pages or take dormant pages that are offshoots and create buoyant rankings for multiple keywords per page. 

Read More Related Posts
SEO Tips to Step Over Competitors
Contained in this post are practical SEO Tips to step over complacent competitors by targeting the least common denominator with SEO. This, in turn, churns lackluster contenders off the page ...
READ MORE
This simple SEO Tip shows you how you can use wildcard * search operators to “fill in the blanks” and show you the money based on commercial queries and their ...
READ MORE
20 SEO Tips for 2010
Below are 20 SEO Tips for 2010 as a stocking stuffer from SEO Design Solutions to kick off the new year in style. It's no secret that SEO involves granular ...
READ MORE
SEO Hosting: What You Need to Know
Google Rankings are based on finding the "most relevant" websites for keyword searches. Shared Hosting plans have many features - disk space, bandwidth and programming languages supported - that will ...
READ MORE
New Changes on the SEO Horizon
The thing about SEO that remains the same is its always changing. In the past few weeks I have noted everything from local search results popping up without adding and ...
READ MORE
To Follow or No Follow the Page Rank Sculpting Saga Continues
As the tension mounts for SEO practitioners regarding the recent comments from Matt Cutts (head of the Google Web Spam Team) at SMX Advanced regarding the Google no-follow conundrum (to ...
READ MORE
How does (internal or external) link discovery affect SEO?
Have you ever wondered how link discovery time affects your pages SERP (search engine result page) position and SEO? In a previous post named SEO and the Cycles of Optimization, ...
READ MORE
Synchronizing SEO Metrics
There are various metrics in SEO that contribute to producing aggregate ranking factors that when synchronized properly produce high ranking search engine positions. On page SEO represents 60% of that ...
READ MORE
SEO Tips for Building Links, Trust and Authority
Have you ever wondered why trusted links are better for SEO than untrusted link neighborhoods for securing a stable search engine position? Link neighborhood directly correlates to the company you ...
READ MORE
SEO and the Volatility of Search Results
Just wanted to propose food for thought in regard to organic search engine optimization. We talked about keeping SEO natural in the past and how frequency of changes over time ...
READ MORE
SEO Tips to Step Over Competitors
SEO Tips: How to Use Search Queries for
20 SEO Tips for 2010
How Could Your Hosting Company Hurt Your Google
New Changes on the SEO Horizon
To Follow or Not to Follow: The SEO/Google
How Link Discovery Time Affects SEO
Synchronizing SEO Metrics
SEO Tips to Build Links, Trust and Authority
SEO and the Volatility of Search Results

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

16 thoughts on “SEO Web Site Architecture and Why It’s Important
  1. Though it may be hard for some to understand the site structure and architecture, it should be understood that this topic should be prioritized.

  2. Your article is very interesting but I am struggling to understand it. I like the diagram that illustrates the link structure.

  3. Usefull informationf ….. Thank u

  4. iriska says:

    Very useful, simple to read and to understand article for SEO beginners like myself 🙂 Scheme above visualizes the principle to be followed in a very illustrative manner. Small recommendation, if I dare – surely other solutions for linking may be available depending on the result to be achieved by the web-optimizer, so several schematic solutions would be useful to have here 🙂

Comments are closed.