in SEO Web Design by

Before you start pouring money into SEO, make sure that your website has an SEO friendly site architecture at its foundation. Just like you would not add the plumbing and electrical components of a building at the last stage of construction; similarly starting with site architecture when mapping out ranking objectives is the optimal method for results.
web-site-architecture
Keep in mind that every link, every word and every image within a website represent an opportunity to define your theme. By defining your theme in this context, I am suggesting that you are defining your stance as an expert or authority on a topic. Search engines are modeled on human behavior in many ways (1) they prefer to listen to specialists and experts, as noted by citation or links (2) they like popularity (link popularity) and cliques (taxonomy and citation as well as social media) and judge a website based on the character they exhibit as well as how others websites refer to the site in question and (3) they are slow to offer trust and make you earn it (just like in the real world). Similarly, search engines like people struggle to assess context from your website, if you have a dated website which was built before search engines were a major contributor to traffic and online business, chances are it is not optimized for search.

As a result, each and every thing that you do on your website either represents a missed opportunity or an opportunity to align all of the granular inconsistencies using a coherent plan and redefine the true meaning of each page to search engines. By creating consistencies in site architecture, naming conventions, sitemaps, header tags, internal links and off page inbound links to various pages, you can essentially state that THIS SUBJECT is what THIS PAGE is about vs. letting search engines decide algorithmically by default.

By doing so, you have just made the search engines job easier and provided a blueprint that they can reverse engineer based on term frequency, link weight, the link graph and off page reputation to determine which keywords are best suited to funnel traffic to each page.

Just like the diagram indicates above, how you establish (a) your primary root folder or home page, the amount of pages being fed the primary ranking factors, how each page shares internal links, sitemaps, external links and navigation or if a page is left to fend on its own determines its ability to cross the threshold / tipping point. Once crossed, then the authority each page has can funnel back into your websites information / site architecture and then sprout through new pages or take dormant pages that are offshoots and create buoyant rankings for multiple keywords per page. 

Read More Related Posts
SEO’s Get Schooled on LSI
Just like you do not have to understand the intricacies of an automobile in order to drive one, similarly you do not have to understand how a search engine works ...
READ MORE
Help Search Engines and Readers Find Your Content
Here is a quick SEO technique to help search engines and readers cut to the chase when categorizing your content. Just like when you get in an elevator and expect ...
READ MORE
SEO, otherwise known as search engine optimization is a practice which involves streamlining the structure, contents and composition of your web pages to include signifying elements that search engines identify ...
READ MORE
Missed Opportunities are Unlikely with the Proper Incentives
Incentivising an audience to encourage click throughs and conversion is necessary regardless of the marketing channel or medium used to delivered that traffic to a website. Regardless of the fulcrum used ...
READ MORE
There are more ways to search than one...
When you think about the rate in which content is being created, imitated and shared online daily, the fact is each person has their own preferred method for assimilating information. We ...
READ MORE
The Difference Between Keyword and Market Research
Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken ...
READ MORE
Crucial Search Engine Optimization Tips
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
READ MORE
Can your website survive the domino effect?
How stable are your off-page SEO efforts and how dependent is your website on other websites for rankings? Recently, Google performed an algorithmic update that functions like a chopping block ...
READ MORE
Web Site Marketing or Website Marketing – Optimizing Multiple Keywords
What is the best SEO method to target new keywords for new rankings? Is it better to try and make one page rank for multiple keywords or is a unique ...
READ MORE
Using Related Search to Find Google’s Most Searched Keywords
Have you ever hit a dead end when it comes to looking for the most search keywords in Google? For those of use involved in SEO or online marketing, we understand ...
READ MORE
SEO’s Get Schooled on LSI
How to Optimize Meta Titles and Descriptions
SEO Alone is Not Enough
Click Throughs and Incentives
Search Engine Alternatives: Using Visual, Video and Image
The Difference Between Keyword and Market Research
Crucial Search Engine Optimization Tips
The Domino Effect: Liberation from Link Dependency
Web Site Marketing or Website Marketing – Optimizing
Using Related Search to Find Google’s Most Searched

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

16 thoughts on “SEO Web Site Architecture and Why It’s Important
  1. Though it may be hard for some to understand the site structure and architecture, it should be understood that this topic should be prioritized.

  2. Your article is very interesting but I am struggling to understand it. I like the diagram that illustrates the link structure.

  3. Usefull informationf ….. Thank u

  4. iriska says:

    Very useful, simple to read and to understand article for SEO beginners like myself :-) Scheme above visualizes the principle to be followed in a very illustrative manner. Small recommendation, if I dare – surely other solutions for linking may be available depending on the result to be achieved by the web-optimizer, so several schematic solutions would be useful to have here :-)

Comments are closed.