in SEO Web Design by Jeffrey_Smith

Before you start pouring money into SEO, make sure that your website has an SEO friendly site architecture at its foundation. Just like you would not add the plumbing and electrical components of a building at the last stage of construction; similarly starting with site architecture when mapping out ranking objectives is the optimal method for results.
web-site-architecture
Keep in mind that every link, every word and every image within a website represent an opportunity to define your theme. By defining your theme in this context, I am suggesting that you are defining your stance as an expert or authority on a topic. Search engines are modeled on human behavior in many ways (1) they prefer to listen to specialists and experts, as noted by citation or links (2) they like popularity (link popularity) and cliques (taxonomy and citation as well as social media) and judge a website based on the character they exhibit as well as how others websites refer to the site in question and (3) they are slow to offer trust and make you earn it (just like in the real world). Similarly, search engines like people struggle to assess context from your website, if you have a dated website which was built before search engines were a major contributor to traffic and online business, chances are it is not optimized for search.

As a result, each and every thing that you do on your website either represents a missed opportunity or an opportunity to align all of the granular inconsistencies using a coherent plan and redefine the true meaning of each page to search engines. By creating consistencies in site architecture, naming conventions, sitemaps, header tags, internal links and off page inbound links to various pages, you can essentially state that THIS SUBJECT is what THIS PAGE is about vs. letting search engines decide algorithmically by default.

By doing so, you have just made the search engines job easier and provided a blueprint that they can reverse engineer based on term frequency, link weight, the link graph and off page reputation to determine which keywords are best suited to funnel traffic to each page.

Just like the diagram indicates above, how you establish (a) your primary root folder or home page, the amount of pages being fed the primary ranking factors, how each page shares internal links, sitemaps, external links and navigation or if a page is left to fend on its own determines its ability to cross the threshold / tipping point. Once crossed, then the authority each page has can funnel back into your websites information / site architecture and then sprout through new pages or take dormant pages that are offshoots and create buoyant rankings for multiple keywords per page. 

Read More Related Posts
Mapping Internal Links for Maximum Link Equity
Search Engine Optimization is about creating optimal on page structure.  In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific ...
READ MORE
the power of benefits in action
Love them or hate them Squeeze pages make people money based on "how they sell" more than "what they are selling"... Using SEO is great (for a finely-tuned offer), but ...
READ MORE
Strategies from the SEO Playbook
While working on an internal document dubbed "The SEO Playbook" the question of which strategy is better, sub domains or sub folders?, flat site architecture or themed and siloed content? ...
READ MORE
How to Use SEO to Target Markets and Not Just Keywords
Search engine optimization (SEO) is all about keywords, relationships and traction. Despite the fact that not all keywords are worth pursuing, for those that are, there is a formula to ...
READ MORE
Surviving Shifts in Search Engine Algorithms
When rankings vacillate and a website loses position for a conversion-critical keyword, it can be sheer pandemonium for businesses owners, corporate giants or affiliates alike. There are three things to be ...
READ MORE
SEO and Applied Keyword Research
Keyword are important for search engine optimization (SEO) and search engine marketing (SEM), but the real fact is that key phrases are what provide your website with the ability to ...
READ MORE
Alt Attributes and SEO: This image could be a link for the keyword butterfly
Today, I would like to share a powerful SEO technique (using server side includes SSI and alt attributes) to recapture a website from sagging rankings, orphaned pages, theme diffusion and ...
READ MORE
What is Superior SEO Web Design?
What's the use of having a website, if no one can find it? SEO web design is more than just a buzzword; it means that your website is optimized by ...
READ MORE
SEO Hosting: What You Need to Know
Google Rankings are based on finding the "most relevant" websites for keyword searches. Shared Hosting plans have many features - disk space, bandwidth and programming languages supported - that will ...
READ MORE
SEO Ultimate 3.0 Adds Rich Snippet Creator
SEO Ultimate, the free WordPress SEO plugin from SEO Design Solutions, has been upgraded with a revolutionary new module that takes advantage of one of Google's latest features for webmasters. Just ...
READ MORE
Search Engine Optimization: Creating Tiered Structures
Squeeze Pages and SEO
Strategies from the SEO Playbook
Using SEO to Target Markets Not Just Keywords
Warning! Search Engine Algorithm Changes Detected!
SEO and Applied Keyword Research
Using Server Side Includes and Alt Attributes for
What is Superior SEO Web Design?
How Could Your Hosting Company Hurt Your Google
SEO Ultimate 3.0 Adds Rich Snippet Creator

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

16 thoughts on “SEO Web Site Architecture and Why It’s Important
  1. Though it may be hard for some to understand the site structure and architecture, it should be understood that this topic should be prioritized.

  2. Your article is very interesting but I am struggling to understand it. I like the diagram that illustrates the link structure.

  3. Usefull informationf ….. Thank u

  4. iriska says:

    Very useful, simple to read and to understand article for SEO beginners like myself :-) Scheme above visualizes the principle to be followed in a very illustrative manner. Small recommendation, if I dare – surely other solutions for linking may be available depending on the result to be achieved by the web-optimizer, so several schematic solutions would be useful to have here :-)

Comments are closed.