Category Archives: SEO |
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). The key to SEO is keyword research and knowing which category of consumer your website appeals to and how to bridge the gap from educational [...]
It’s easy to point fingers when the phone is not ringing and the leads have trickled to a halt. But is that really the best way to optimize your business? Instead of blaming the SEO guy or team when things don’t work out, oftentimes it’s a matter of conversions and conversion optimization, meaning – redesigning [...]
Organic SEO known as natural search or natural search engine optimization requires patience, skill and persistence. Just like a plant, it flourishes when it is nurtured and withers when it lacks attention or water. The question is; what will it take to grow your website into a flourishing and burgeoning, living, breathing online organism, capable [...]
65% of competitive keywords are captured as a result of superior on page optimization. Its not always the off page optimization that is the deciding factor. Dealing with link loss in this context does not imply losing links from external sites linking to yours, but rather the link equity squandered from sub optimal on page [...]
There are 3 nodes of relevance to integrate holistically into an internet marketing campaign to ensure a healthy, robust online presence; those nodes or rather prerequisites are SEO, Syndication and Social Media. While these nodes of relevance are interdependent, each works much like a stool with three legs, one without the other can only take [...]
For those unfamiliar with the concept of link wheels as a viable SEO tactic, it basically involves creating several layers of reciprocity between multiple web 2.0 properties, blogs, pages or social media sites which ultimately link to a preferred URL and / or domain. For example: You create a post and publish it on your [...]
While working on an internal document dubbed “The SEO Playbook” the question of which strategy is better, sub domains or sub folders?, flat site architecture or themed and siloed content? What follows is a peek from the SEO Design Solutions Playbook. The strategy of employing sub domains or building relevance for the root domain depends [...]
Rather than make this an SEO how-to manual, we chose to provide a “big picture” view of which steps are critical for launching a successful website in today’s competitive environment. SEO Best Practices Part 2 Marketing and Promotion From the topics covered in SEO Best Practices: Getting Started (part 1) and this post SEO Best [...]
One of the most undervalued aspects of SEO is the amount of time it takes to develop a website properly. People often wonder why SEO pricing is so exorbitant, it is because you have to work holistically across various metrics and have a baseline of SEO best practices in order to create the appropriate signals [...]
Almost fooled you on the headline to this post, the fact is, traffic is the objective and with the proper SEO, it is the result; but not all traffic converts which is why you need to know how, when and why to build a better funnel. They say that necessity is the mother of invention, [...]
