November 27, 2011 – 12:00 pm
Is there such a thing in SEO as the off-page inbound link sweet spot? Meaning, finding the tipping-point for inbound links per URL, per keyword…
Based on our heuristic testing, absolutely! Just like wine, links get stronger with age – if they are supported by (a) sufficient internal links within the site linking out or (b) [...]
November 2, 2011 – 2:06 am
Is SEO a moving target or are you simply shooting blanks in the dark? It’s no surprise that for those of you trying to get your site ranked that you’ve discovered that SEO is “subject to change” and often on a daily or weekly basis.
From Florida updates to Panda maulings, despite the ups and downs, [...]
October 31, 2011 – 6:55 am
Rome was not built in a day, nor was a dominant search engine ranking for a competitive keyword either. Feats of valor and substance require the proper tact and follow through, which lead to the next point.
In order to conquer competitors and reach the top 10 results, you need to understand the 3 P’s of [...]
October 24, 2011 – 1:23 pm
Today’s topic covers 10 time-tested tips to recover from rankings that have dropped in search engines. Dealing with vacillations in the SERPs (search engine result pages) resulting in page churn or displaced rankings is extremely frustrating.
One day you have traffic, visitors and conversions from your most cherished ranking, then for reasons unbeknownst to you, your [...]
August 2, 2011 – 11:13 pm
As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of words or phrases) to ascertain context.
These semblances, e.g. relationships are the fabric of relevance and intent and represent the convergence of allowing search engines work [...]
In an Ode to Google Panda – “the most recent” update, overhaul, tweak, change, revision or any other verb you elect to describe this document classifier phenomenon, the fact remains the same that after 14 years of watching search engines, “change is imminent in search engines”, regardless of what or [...]
When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job.
SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action or [...]
The idea of holding your space (on the first page in search engines for a competitive keyword) takes on new meaning with the graphic representation below.
Despite the visual nature of the image above, the fact remains that if you don’t watch your back, in regard to SEO and search engine positioning, someone will most assuredly [...]
For every dollar you spend on SEO, there is a competitor spending 10 to 1000 times that amount to neutralize your efforts and own the most coveted top 3 spots for that keyword.
This leads to the next question. Are you serious about SEO? If so, then how serious are you? Do you have what it [...]
In this video Matt DaCruz from Themezoom Revolution walks you through setting up an SEO-infused semantic silo from scratch in DWS from their recently polished, refined graphic user interface. This sleek, uber powerful tool allows you to map out perfectly structured websites (through a streamlined process perfected over years) using methods that would normally take [...]
