Category Archives: SEO

Aligning Keywords and Landing Pages

February 7, 2010 – 5:07 pm

One of the most valuable components of an SEO campaign is the correlation of aligning keywords and landing pages.
During the early stages of optimization, it is not uncommon to depend on the authority of the homepage to act as a “catch all” page for your websites most coveted keywords. However, the homepage has been proven [...]

By Jeffrey Smith | Tagged , , , , , | Comments (4) | seo

SEO Tips for Website Architecture

February 4, 2010 – 7:28 pm

What is the SEO threshold for a keyword when you need to add multiple layers of related content or amend the website architecture to embrace it as part of the topical theme of the site?
Does is take 5 pages of content to rank for keywords with 50K competing pages, 25 pages if content and 15 [...]

By Jeffrey Smith | Tagged , , , | Comments (5) | seo

Online Supply and Demand: SEO or the PPC Troll?

January 29, 2010 – 5:00 am

In a world of supply and demand, brokering intent or aligning consumers in need with the right product, service, information or solution is the crowning achievement of SEO and online commerce.
If you are a victim caught in the whirlwind of paying the toll of the PPC troll (no tens inpunded), then keep in mind that [...]

By Jeffrey Smith | Tagged , , , , , | Comments (4) | seo

Building SEO into the Core of Your Website

January 25, 2010 – 4:03 am

Rather than thinking of SEO as an afterthought and trying to make good on a bad situation, a savvy webmaster integrates a topic holistically into their website on multiple levels to emphasize relevance through an through.
To conquer competitive verticals using SEO, you need to build topical nodes of relevance from the core of your website. [...]

By Jeffrey Smith | Tagged , , , | Comments (7) | seo

Using Server Side Includes and Alt Attributes for SEO

January 17, 2010 – 11:53 am

Today, I would like to share a powerful SEO technique (using server side includes SSI and alt attributes) to recapture a website from sagging rankings, orphaned pages, theme diffusion and supplemental results.
This technique is particularly useful if you have a content-rich website (600 pages or more) replete with multiple pages to use for sculpting a [...]

By Jeffrey Smith | Tagged , , , , , , , | Comments (8) | seo

Keyword Research is the Key to E-Commerce

January 15, 2010 – 9:22 pm

Keyword research is the first step in any SEO (search engine optimization) campaign. This is the phase where you compile various critical keywords based on your vertical market, competitors, trend analysis and emerging market trends.
The key is to find the sweet spot in between where context, action words and intent overlap and then create clear [...]

By Jeffrey Smith | Tagged , , , , , , | Comments (10) | seo

Authority Websites: How Big is Too Big?

January 7, 2010 – 7:22 am

Everyone talks about authority sites, but how big is too big when it comes to creating rankings? Where is the point where having too much content can cause a website to sag under its own weight and lose relevance?
How many pages do you really need online to cross the virtual SEO tipping point for your [...]

By Jeffrey Smith | Tagged , , , , , | Comments (7) | seo

Using SEO to Free Yourself from PPC

January 6, 2010 – 4:20 am

For many the notion of liberating their advertising budget from PPC (pay per click) marketing and using an alternative such as SEO is a frightening gesture.
Although fear can be a great motivator (in addition to ego based bidding when considering the power of a #1 ranking); to end users in search of a product, service [...]

By Jeffrey Smith | Tagged , , , , , , | Comments (7) | seo

SEO Tips to Acquire Competitive Keywords

January 4, 2010 – 9:28 am

When acquiring competitive keywords the rules of engagement change. Today’s SEO tip revolves around using 301 redirects, internal links and search operators to leverage previous content for present-tense SEO objectives.
There comes a time where you must decide, is that page from 6 years ago worth significant value for my website or user experience now? If [...]

By Jeffrey Smith | Tagged , , , , , | Comments (7) | seo

SEO Ultimate WordPress SEO Plugin Version 1.4 Released

December 16, 2009 – 11:50 pm

SEO Ultimate 1.4 has just been launched, adding yet another SEO function to the free plugin from SEO Design Solutions, Inc.
The latest iteration of the ultimate WordPress SEO plugin adds a new module known as the Internal Relevance Researcher. This research tool answers the question: Which pages on my site have the strongest relevance for [...]

By John Lamansky | Tagged , , , , , , , , | Comments (22) | seo