Affiliate SEO: Affiliate Marketing Strategies

The stronger the correlation and continuity for elevating specific pages in your website for specific keywords using SEO, the more keyword stemming can occur to deliver a broader array of traffic to your website.

Affiliate SEO Programs: Starting a Niche Site

Affiliate SEO Programs: Starting a Niche Site

This is particularly favorable if you are an affiliate marketer looking for a way to saturate a broad cross-section of a niche or carve out a nice chunk of market share using competitive intelligence coupled with a simple SEO link building technique.

What is Affiliate SEO?

Affiliates are individuals who prosper as a result of referring traffic from a variety of sources to partner/sites and receive a percentage of the profits when a sale is commenced. Affiliate SEO uses search engine optimization to increase rankings and revenue for the desired website via target marketing.

Essentially an affiliate SEO is someone skilled in organic search engine optimization who understands the intricacies of opportunity, supply and demand and can funnel visitors to offers with the highest propensity for a payout through conversion.

Ambient traffic is a plus for authority websites as they can act as an natural hub for generating affiliate revenue. In the event that you would prefer to create your own authority site or niche site, here are a few SEO tactics as well as optimized WordPress themes or an All-in-One SEO Plugin you can use to facilitate the process.

The reason why this SEO method is ideal for affiliates is:

1. You can create a site that produces its own ranking factor with the right amount of content.

2. You can always go back later to harvest the posts or pages that rise to the top and implement offers or redirects to new landing pages to facilitate a sale.

The idea is not to trick search engines, but genuinely create a resource or hybrid blog/website replete with passion on the topic. Obviously the more lucrative the market, the more opportunity you will have to establish a niche site (with a broader array of products).

Selecting a niche with higher margins and a lower threshold of competition is desirable (like a niche medical product).  By thinking outside the box and narrow-casting vs. broadcasting  and targeting a specific need for niche, you can distinguish your unique selling proposition from others and thrive in a more competitive market that has a higher barrier to entry.

First Up: The Keywords

Finding the right keywords is a crucial first step, after you decode the supply and demand for your niche, you can either look for sponsors (to have exclusive banners/ads) or think of ways to drive traffic to other sites that have the highest payouts for conversion. You can charge a flat fee for banner advertising for sponsors and target an array of keyword related to their niche that their original site may have not considered. For them, it is like market testing and as long as it is affordable, there is no reason why you could not have 3-5 sponsors paying for advertising on the site.

Next: Setting the Stage

Now that you have your keywords, you need to find the tipping point, ideally if you use a content development strategy the idea is to build a page around each keyword. Then, if required you can support the more competitive keywords with subordinate pages spawned from the same topic with a slightly different angle on the keyword. As a result, topical relevance is developed as well as over time you can create keyword stemming by using the simple linking tactic below.

The Incubation Phase

It may take 3-6 months before your site is really ready to tackle a competitive niche. During that downtime, your need content, unique content and lots of it. If you use exact match titles and anchor text (link from the post or page to the preferred landing page with the main anchor/keyword) you will inherently build vital ranking factor which you can leverage after the pages have been indexed and achieved some degree of authority.

Ideally, you should post every day (at least 400-500 words per post) and use the keyword 2-3 times naturally in the post. Also, if the keyword is also in the title this will reinforce topical continuity and reinforce the theme of the site.

The Technique

Link to the homepage with the keyword used for the main root phrase of the post, then link a plural or synonym to the preferred landing page for the offer. This way you will promote stemming (based on all of the keywords in the post) as well as highlight a clear champion page for the offer when all is said and done.

The Premise

Two of the most under utilized techniques for search engine optimization is (1) not creating enough distinction and authority for individual pages and (2) lack of deep links (links to that page from external websites). You can easily fall into the first category from (a) trying to spread your website too thin and accomplish to much with excessive navigation or (b) implementation of a template that carries many of the same elements across multiple pages in your website.

Page segmentation identifies duplicates, yet in addition to that, areas on the page that have similar elements also leave a very similar imprint in context to the shingles (groups of words, anchor text, text or code) which in the interests of conserving computing power and storage, search engines will value less with the tendency to make those pages supplemental. This means that you must have enough unique content on the page in order to get internal link flow and authority to the page which becomes crucial when you reach the harvesting phrase.

Just consider if you were looking for unique content and every page has the same links, same image, or same prelude, after page 5 of this type of redundancy you would move on expecting more of the same. Search engines function in a similar fashion. So, the first component is to ensure that each page has enough distinction to set itself apart from the others so it can truly shine under its own light from the onset (to make the proper imprint).

Exact Match or Broad Match Optimization?

In actuality, it is rather easy to promote keyword stemming for a particular page or to dial in a specific keyword for a landing page. Some pages you want to rank for are “exact match”, other pages which are more liberal with content can rank for any two or three keywords in combination on a page. Using the first method in “the technique” from above will create a website that intuitively ranks for hundreds and eventually thousands of pages. You can then replicate this across multiple pages in your site and then eventually consolidate them all through links or redirects.

To promote stemming you (a) pick a page and then (b) build internal links to it from a variety of anchors. What this accomplishes is two things. If they page in question is a homepage (which has the most link flow by default), then the home page acts as the beacon that allows search engines to identify partial relevance.

If they drift in on that note and determine that your strongest page has a correlation for the query executed from the search engine, then it also knows you have related content buried somewhere in the site (if it is indexed). As a result, you can shift that ranking factor from the beacon page to the preferred landing page simply by concentrating links (your way of passing your vote to the new page).

Do this enough and now you have two pages capable of ranking for stemmed variations of the keywords or key phrases you are targeting. It is almost as if the least common denominator eliminates pages that have a similar synonyms or content that could rank in place of the other. This is why deep links aid the process of creating a definitive match by augmenting the page in question with one specific keyword or key phrase.

For example, I may have 50 articles or pages about a main topic, but each one can rank for a unique variation as a result of internal link preference as well as building 10-20 inbound links from other websites “with the keyword intended to dominate” to those specific pages to cement relevance.

To simplify, search engines parse the entire website using inverse document and term frequency to see if the term weights for that page are an ideal match. In other words, your entire website is seen as a collection of words and the relationships between them create a signature. That signature lets search engines identify just how saturated, topical or profound a keyword or topics concentration are within your website, so when a query is executed it can view your pages from a birds eye view to see which pages have the most relevant match.

It then selects based on the veins (internal links) and peer review (links from other sites) which page appears first, or you will see a double ranking or one box (a ranking with sub links under it) if the site exceeds the threshold for keyword dominance. You can build 25 deep links to a page that also has 100 internal links from various anchors to cement that page, then decide on how to harvest the offer leverage your best value proposition.

Harvesting and Leveraging Content

The icing on the cake for this technique is (a) once you have traction for the selected keywords (which you research in advance through competitive market intelligence) you can then add affiliate offers to the pages via banners, reviews or links or (b) go back and 301 redirect the pages after they have stemmed to your real money pages. The theme I suggest is called the Happy Landings WordPress Theme which out of the box was designed specifically for Affiliate SEO and inherently has an ad rotator function built in with the ability to no-follow banners and links to keep in line with search engine best practices for sponsored advertising / linking out.

To summarize, build links with various anchors to one page to promote keyword stemming, build links to a specific page with specific internal links augmented by a percentage of deep links from other sources to provide exact match rankings for more competitive keywords.

Although for more advanced tips and techniques no one in their right mind would say much more than this. If you have the right keyword research, the appropriate amount of  content, enough time for the pages to sprout page rank or authority and the ideal affiliate program, then this is a scalable solution for generating online revenue.

100 websites making $100 per day is not a bad objective for someone implementing strategies of this nature. The degree of success depends on two factors (1) the quality of the content (it should be genuine and impeccable) and (2) the percentage of revenue the partner site, product or service is willing to share. Opportunity exists, you just have to know what to look for, how to sculpt relevance and how to build landing pages and value propositions that encourage readers to take action.

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6 Comments

  1. Matt Ridout
    Posted July 15, 2009 at 9:20 am | Permalink

    Spot on in every way. Using SEO for affiliate marketing can be very lucrative!

  2. no name
    Posted July 16, 2009 at 8:51 am | Permalink

    Great post!
    Beneficial knowledge and useful tips .
    Keep going
    Thanks

  3. hayat fethia
    Posted July 16, 2009 at 11:51 am | Permalink

    important knowledge, I find this articles different.

  4. Jeffrey Smith
    Posted July 16, 2009 at 8:18 pm | Permalink

    @Matt:

    Thanks for stopping by… I still owe you a guest post if I can ever dig out from client work. Didn’t mean to flake on you.

    All the best Mate!

  5. alekssad
    Posted July 22, 2009 at 11:34 pm | Permalink

    I think that Affiliate SEO is very important. It’s a choise to get very high ranking in Google and other search mashines. Thank you for article.

  6. Frank Demming
    Posted September 3, 2010 at 10:09 pm | Permalink

    Great content on Affiliate SEO. You have laid out the process in detail and will help a lot of people who will read this post.

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