in SEO by Jeffrey_Smith

For those unfamiliar with the concept of link wheels as a viable SEO tactic, it basically involves creating several layers of reciprocity between multiple web 2.0 properties, blogs, pages or social media sites which ultimately link to a preferred URL and / or domain.

Link Wheels

Are Link Wheels Effective for SEO or Traffic?

For example:

  1. You create a post and publish it on your blog.
  2. Then the blog pings 10 social media sites.
  3. Next, instead of building links to your blog directly, each of the first 10 web properties would be linked from other social media sites, new aggregators, social media and one way links to effectively establish each one of those sites as a topical node of relevance (to increase the on way links to the target site/URL).

Essentially, the webmaster scales the link wheel to a vast array of links to and from web 2.0 properties to effectively obfuscate a pattern and the target URL prospers as a result of the citation from diverse IP addresses and web properties.

This is where spikes and similarity in submissions could dampen the various wheels, if the signal lacked variance. Keep in mind, everything leaves a trail online (from the initial appearance of a page, post, shingle (group of words), or outbound link).

The only problem with mass automation is (a) if proportions reach unprecedented levels of unusual likelihood (such as a post being circulated in 2 minutes to 1000 social media sites) or the same old new same URL, title or “footprint” inundate search engines – there is a high degree of that cluster of “social proof” tripping a filter and creating a null set (effectively making the links moot or suppressed).

Instances of a new twitter account with 5 tweets and 7,000 followers creating spoofed conversations only to act as the savior to the masses “and embed an affiliate link” is an example of automation taken too far out of context.

Link wheels can be effective if executed properly, but as a long term viable promotion strategy, you will need to think past using the same seed set on a given domain or cluster of domains, as everything leaves a trail and typically after X amount of inbound links from website B to website A, those links effectively decline in passing link flow or citation.

The distinct benefit of using tactics to round-robbin “rinse and repeat” content syndication and reverberation by using a random chain of social media, video sites, news and RSS aggregators is rooted in another modality which is equally as important as SEO – traffic building and click through engagement.

Why is SEO important? Because without visitors your website cannot flourish, hence SEO targets a very specific type of visitor who is actively seeking a product, service or solution; but traffic generation entices readers who may just be randomly surfing who read your post, syndicated content, etc. click your link and end up on targeted landing pages you created based on tangential happenstance.

Which is more important? Let split testing decide by tracking referrer data and using conversion data aggregated from split testing. In one sample set, use URL (a) in search based URL/promotion, use sample set (b) to determine the winner.

There is no need to index your test pages or have them compete with your SEO friendly counterparts,

Who is to say that you cannot have both SEO traffic and tangential traffic from link wheels, social media or paid traffic via CPA or CPM offers, as long as you segment the sources and deliver relevant content based on the needs of the user?

The web is bigger than search engines and despite Google being the largest search engine with a 70% plus strangle hold on search engine market share, there are still alternatives which can be just as lucrative for website monetization for businesses of all sizes aside from search engine optimization or search engine traffic alone. 

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

14 thoughts on “Are Link Wheels an Effective SEO Strategy?
  1. Too techy, too many jargons – KISS, my friend, for non-geeks-types.

  2. @offshore Alley:

    There is an SEO Basics category for the non-SEO types…

    No offense, but this one was pretty straightforward aside from a few acronyms (CPA cost per acquisition and CPM cost per thousand), but constructive criticism taken.

  3. Clarkson says:

    “Too techy, too many jargons – KISS, my friend, for non-geeks-types.”

    Then you are in the wrong place – go to a “beginner” site if you want it spelled out for you – don’t blame the author ON HIS OWN SITE.

  4. @Clarkson:

    Much respect on that one… Too many people talking about meta tags and keeping the SEO conversation waist deep to “appeal to the masses”.

    While we have empathy, this blog is about tactics and real world techniques we choose to log and share – enough garbage out there, my sympathies exactly – don’t expect us to water it down to “fit in”…

    Simple SEO techniques are for people on page 10, not page 1 – what’s real and what is easy to do or easy to digest is often commensurate with quality, which is what you need to beat Google’s engineers or the competition from staving your ascent.

  5. Kris Blair says:

    “Too techy, too many jargons – KISS, my friend, for non-geeks-types.”

    Its unfortunate some people dont know good content when the read it.
    Although some of this post went over my head the first time I read it, after a second go I now understand (I think?) the point Jeffrey is making. Be carefull how you treat your link wheels to avoid burning the links out.
    Its when you get to read SEO tips/tactics from people more experienced/knowledgeable, that your own understanding increases.
    I would rather read more about indepth SEO strategies than basic beginner stuff.
    Keep the thought provoking, instuction coming PLEASE!
    By the way Jeff thanks for the apology, regarding not posting every day. You said it was hard to find the time, 1 to 2hrs a day to write the posts (some of your’s would take me a weeK :-) ) I’ll just be happy whenever you post.

    Thanks again for your knowledge Jeff


    PS, By the way “Do you create your own images?” Really like the way you visualise your posts :-). Am I able to use some of your images as links? (like your SEO ultimate download image)

  6. Hey Kris:

    You nailed it on the tip about not going mass on automation, but rather using each node for promotion and diversity.

    Also, thanks for the kind words and understanding about post / frequency. I may have to pick an old post, do a quick video then at least get one a day out to be fair, regarding the images, we use often to find out of the way grpahics, but yes, I do spend time doctoring them as part of the presentation (must be the old graphic designer/web dev side in me trying to make a stand). Feel free to use the images as links (glad you asked)…

    All the best and thanks for visiting.

  7. Kris Blair says:

    Thanks for the reply Jeff

    I wrote this about your plugin Hope you like it,


  8. Hi Kris:

    Great review, thank you so much for the mention and the props. All the best…

  9. @Offshore Alley

    Did you just say that to provoke a reaction? Kind a like link bait? ha ha

    Jeffrey Smith, please go deeper yet on this. Lots of stuff here left unsaid.

    For example, if I can use a java spider to see a linkwheel, why couldn’t google do the same?

    Why are people creating linkwheels in which all the inner sites essentially link to the money site and one other. Isn’t that kind of lame in terms of the time period for google spiders to eventually say Gotcha?

    Why not have multiple link wheels, like about 6, that concentrate trust and rank to a web2.0 property that will pass Page Rank, then have those 6 web 2.0 properties pass the rank back to the money site?

    I know, some people will say that traffic will flow through to the money site more readily if each of the entries points back to the money site, but isn’t that like trying to have your cake and eat it too?

    Lastly you mentioned split testing of laser targeted seo traffic vs. casual browsers.

    My own testing on this shows that 3-400 casual browsers finding my site is equivalent in sales to purchasing 40-50 targeted PPC visitors.

    Commercial Intent can be hard to quantify, so interested in what others might have to say.

  10. @Reds:

    “Why not have multiple link wheels, like about 6, that concentrate trust and rank to a web2.0 property that will pass Page Rank, then have those 6 web 2.0 properties pass the rank back to the money site?”

    This would be the preferred method of choice, if one was going to do this.

    You could essentially concentrate a much “link insurance” as needed through proxy sites to pass the maximum amount of link flow to a target site.

    Remember, this was merely a theoretical skeleton based on this model of link building, not a how to.

    It surely isn’t rocket science and you could go as many hops or as deep as you wanted making each web 2.0 property “the money site” then funnel what you need selectively through those.

    This is a prominent affiliate strategy, but not necessarily one I would use – as there are more effective ways (such as internal links, site architecture and siloing.

    Thanks for visiting and the thought provoking questions.

    All the best…

  11. Nick says:

    For the last 19 years I’ve been an internet entrepreneur, so I only need to travel if I’m going on holiday.

    One point worthy of note is that since Google’s purchase of feedburner and rumours abound of them purchasing trafic stats regularly from Alexa, they now measure how many “subscribers” a given blog has, which one of the most accurate ways of determining HUMAN ACTIVITY.

    I have written an article on the importance of genuine human activity on your site to increase Google rankings posted on my blog

  12. Trevor says:


    “This is a prominent affiliate strategy, but not necessarily one I would use – as there are more effective ways (such as internal links, site architecture and siloing.”

    Well put, but don’t you need in excess of, let’s say a few hundred or thousands of pages in a blog to take advantage of something like this?

    I once used a couple of wp plugins with the keywords “related posts” “yet another related posts”

    Those plugins excessively and ineffectively pounded my mysql db to the point where I had to remove them because with a few thousand wp_post entries, they were 50% of my “slow running queries” and with them gone, I no longer had any slow running queries.

    Does your seo ultimate plugin help with the “more effective” architecture features which you mentioned above?

    And btw, I think that adding a donation module with some whacky funny text might not be a bad idea – the plugin appears solid and it rocks.

  13. Aman says:

    I am trying to build kinl wheel for my site.I hope I will manage.

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