in SEO by Jeffrey_Smith

What is First Rank Priority?You have heard of first link priority right? I prefer the take of Andy Beard on this one…which is test it first and then test it again and again, but what about first rank priority?

Do Your Landing Pages Have First Rank Priority?

Do Your Landing Pages Have First Rank Priority?

First rank priority is when you can use SEO and internal link optimization to influence which page appears in the search engine result pages based on two factors you can control. Those factors are (1) your internal links (the anchor text choice and frequency of internal links) and (2) the volume and addition of deep links to a specific page in your website.

I touched on this in a previous post about managing your website’s reputation and I am not referring to negative suppression, but rather the concentration of your website’s theme density and relevance for its primary keywords.

In a nutshell one of the downsides of organic SEO is, without a clear vision and planning, you may be sending traffic to the wrong page in your website. One analogy is like charging someone a cover charge for a venue and telling them that the entrance is around the corner, then when they get there they can’t find it or a small sign indicating that venue has been moved. Face it, no one likes to get duped…

“The point being, managing consumer expectation is mandatory when corralling a potential prospects attention. You have to give them what they want (or show them  how to find it quickly) or your website will just be a speck in the rear view mirror to that consumer.

Most visitors are fickle to begin with and are already half way out the door when they land on your page. If your content fails to impress or does not “DELIVER” the promise of what they expected, chances are they will find it on a competitors website shortly. The remedy to increase landing page conversion at this juncture is (a) elect a champion page and (b) build its reputation both on page and off page to cement relevance for that page.

You never know what the reason might be, all it takes potentially is one off color, a janky pop under advertisement or anything that can trigger the feeling that “this site lacks character and its time to move along”. Relevance should overwhelm the visitors sense of urgency and at least diffuse the burning question, am I on the right page? or is this web page an ideal solution?

Visitors need reassurance and you can provide that reassurance by mapping out and providing an array of landing pages best suited to counteract  the most frequent objections and “get them off the fence” and into an actionable mode of engagement.

In search engines, pricing related queries should return pricing landing pages, consulting pages should return consulting packages, item numbers for product specs should have THAT page appear, not the home page or a generic listing.

You can correct this through providing a sufficent amount of deep links to a page to sculpt which page appears in the rankings.

For related posts on the topic I have a suggested reading list below:

Have fun experimenting with your site to find the ideal tipping point for your content to elevate individual pages into the top rankings for the trophy keywords. Developing first rank priority for each major page in your website should be the takeaway from this post. Since content is scalable, its only a matter of time, energy, content, effort and links. 

Read More Related Posts
What SEO can Do For Your Business
If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and ...
READ MORE
SEO Vs. PPC, Which is Better?
Search engine optimization (SEO) and pay per click marketing differ in many ways. The distinction is primarily in the way that they both measure return on investment and track conversion. ...
READ MORE
The Search Process
In the past we discussed SEO principals like legacy pages and the IR repository, how to funnel link weight and sculpt on page factors, internal links, deep links, trust rank ...
READ MORE
With SEO, Timing is Everything!
If you have ever wondered how a particular competitor used SEO to distance themselves distinctly in the top 3 positions for a competitive search term. How is it that they ...
READ MORE
With all of the fancy jargon-rich industry terms flying around, it doesn't really matter if you call it SEO "search engine optimization", SEM "search engine marketing", SMO "social media optimization" ...
READ MORE
Today's post is about SEO penalties, how they are created and some ways to remove them. Usually I don't like to reference other sources, but I couldn't resist to post ...
READ MORE
Authority or Rankings Which Matters Most?
Is it rankings that produce website authority or website authority that produces rankings for SEO? Ultimately, which one is more important? Just like the conundrum about which came first the ...
READ MORE
What the "bleep" is going on with Google?
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings  like unknown ...
READ MORE
PPC Landing Pages or SEO Landing Pages?
If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this ...
READ MORE
Search Engine Positioning: Consumers, Supply and Demand
SEO Vs. PPC, Which is Better?
SEO and Adaptation
With SEO, Timing is Everything!
Search Engine Marketing SEO or SMO? Who Cares
SEO Design Solutions Founder Jeffrey Smith Interviewed by
SEO Penalties and How to Remove Them
Authority or Rankings, Which is More Important for
SEO, Search Engine Reruns and the New Webcache
Make SEO Landing Pages That Rank Like PPC

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Are Your Landing Pages Optimized with First Rank Priority?
Comments are closed.