in SEO by Jeffrey_Smith

What is First Rank Priority?You have heard of first link priority right? I prefer the take of Andy Beard on this one…which is test it first and then test it again and again, but what about first rank priority?

Do Your Landing Pages Have First Rank Priority?

Do Your Landing Pages Have First Rank Priority?

First rank priority is when you can use SEO and internal link optimization to influence which page appears in the search engine result pages based on two factors you can control. Those factors are (1) your internal links (the anchor text choice and frequency of internal links) and (2) the volume and addition of deep links to a specific page in your website.

I touched on this in a previous post about managing your website’s reputation and I am not referring to negative suppression, but rather the concentration of your website’s theme density and relevance for its primary keywords.

In a nutshell one of the downsides of organic SEO is, without a clear vision and planning, you may be sending traffic to the wrong page in your website. One analogy is like charging someone a cover charge for a venue and telling them that the entrance is around the corner, then when they get there they can’t find it or a small sign indicating that venue has been moved. Face it, no one likes to get duped…

“The point being, managing consumer expectation is mandatory when corralling a potential prospects attention. You have to give them what they want (or show them  how to find it quickly) or your website will just be a speck in the rear view mirror to that consumer.

Most visitors are fickle to begin with and are already half way out the door when they land on your page. If your content fails to impress or does not “DELIVER” the promise of what they expected, chances are they will find it on a competitors website shortly. The remedy to increase landing page conversion at this juncture is (a) elect a champion page and (b) build its reputation both on page and off page to cement relevance for that page.

You never know what the reason might be, all it takes potentially is one off color, a janky pop under advertisement or anything that can trigger the feeling that “this site lacks character and its time to move along”. Relevance should overwhelm the visitors sense of urgency and at least diffuse the burning question, am I on the right page? or is this web page an ideal solution?

Visitors need reassurance and you can provide that reassurance by mapping out and providing an array of landing pages best suited to counteract  the most frequent objections and “get them off the fence” and into an actionable mode of engagement.

In search engines, pricing related queries should return pricing landing pages, consulting pages should return consulting packages, item numbers for product specs should have THAT page appear, not the home page or a generic listing.

You can correct this through providing a sufficent amount of deep links to a page to sculpt which page appears in the rankings.

For related posts on the topic I have a suggested reading list below:

Have fun experimenting with your site to find the ideal tipping point for your content to elevate individual pages into the top rankings for the trophy keywords. Developing first rank priority for each major page in your website should be the takeaway from this post. Since content is scalable, its only a matter of time, energy, content, effort and links. 

Read More Related Posts
Catchy Titles Have Higher Click Through Rates
Do "Catchy Headlines and Snazzy Titles" that use SEO to rank higher increase conversion? It stands to reason that getting the attention of the reader can make the difference between ...
READ MORE
SEO Tips to Develop a Tactical Game Plan
Websites do not optimize themselves; they need SEO, a game plan and tactful execution to overcome savvy competitor’s intent on ranking in the top 3 results for any respective profit-bearing ...
READ MORE
Seasonal SEO
There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends ...
READ MORE
SEO and Long Tail Optimization
Google currently occupies 72% of the market share for all searches conducted in the US, making it prime real estate for over 60 Million users each day. Despite your industry, ...
READ MORE
SEO Method#1 to Produce Keyword Stemming
Often the effectiveness of search engine optimization is predicated by keywords and SEO rankings. Since this is a primary metric for performance, I would like to share a previously guarded ...
READ MORE
SEO Tips for Server Side Includes, Sitemaps and Internal and External Links
There are thresholds for indexation or rankings which directly correlate to how much link flow or link equity a web page receives from both (1) the site and (2) other ...
READ MORE
New Changes on the SEO Horizon
The thing about SEO that remains the same is its always changing. In the past few weeks I have noted everything from local search results popping up without adding and ...
READ MORE
Less than Obvious Uncommon SEO Metrics
Have you ever wondered about the not so obvious SEO metrics that leave you scratching your head trying to figure out how someone managed to acquire a one box (site ...
READ MORE
There is No SEO Magic Bullet!
While I would love to say that there is a definitive SEO Magic Bullet, much to my dismay, and the dismay of millions seeking first page results, there isn't. While SEO ...
READ MORE
6 Steps to Launching a New Website
What are the 6 critical steps for launching a successful SEO website? If I had to list them in order, it would go something like this… 1 – Having a Reasonable ...
READ MORE
Catchy Titles Have Higher Click Through Rates
SEO Tips for Creating a Strategic Game Plan
Seasonal SEO
SEO and Long Tail Optimization
SEO Rankings and How to Create Them
SEO Tips for Internal Links, Deep Links and
New Changes on the SEO Horizon
Implementing Uncommon SEO Metrics
There is No SEO Magic Bullet!
6 SEO Tips for Launching a New Website

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Are Your Landing Pages Optimized with First Rank Priority?
Comments are closed.