in SEO by Jeffrey_Smith

What is First Rank Priority?You have heard of first link priority right? I prefer the take of Andy Beard on this one…which is test it first and then test it again and again, but what about first rank priority?

Do Your Landing Pages Have First Rank Priority?

Do Your Landing Pages Have First Rank Priority?

First rank priority is when you can use SEO and internal link optimization to influence which page appears in the search engine result pages based on two factors you can control. Those factors are (1) your internal links (the anchor text choice and frequency of internal links) and (2) the volume and addition of deep links to a specific page in your website.

I touched on this in a previous post about managing your website’s reputation and I am not referring to negative suppression, but rather the concentration of your website’s theme density and relevance for its primary keywords.

In a nutshell one of the downsides of organic SEO is, without a clear vision and planning, you may be sending traffic to the wrong page in your website. One analogy is like charging someone a cover charge for a venue and telling them that the entrance is around the corner, then when they get there they can’t find it or a small sign indicating that venue has been moved. Face it, no one likes to get duped…

“The point being, managing consumer expectation is mandatory when corralling a potential prospects attention. You have to give them what they want (or show them  how to find it quickly) or your website will just be a speck in the rear view mirror to that consumer.

Most visitors are fickle to begin with and are already half way out the door when they land on your page. If your content fails to impress or does not “DELIVER” the promise of what they expected, chances are they will find it on a competitors website shortly. The remedy to increase landing page conversion at this juncture is (a) elect a champion page and (b) build its reputation both on page and off page to cement relevance for that page.

You never know what the reason might be, all it takes potentially is one off color, a janky pop under advertisement or anything that can trigger the feeling that “this site lacks character and its time to move along”. Relevance should overwhelm the visitors sense of urgency and at least diffuse the burning question, am I on the right page? or is this web page an ideal solution?

Visitors need reassurance and you can provide that reassurance by mapping out and providing an array of landing pages best suited to counteract  the most frequent objections and “get them off the fence” and into an actionable mode of engagement.

In search engines, pricing related queries should return pricing landing pages, consulting pages should return consulting packages, item numbers for product specs should have THAT page appear, not the home page or a generic listing.

You can correct this through providing a sufficent amount of deep links to a page to sculpt which page appears in the rankings.

For related posts on the topic I have a suggested reading list below:

Have fun experimenting with your site to find the ideal tipping point for your content to elevate individual pages into the top rankings for the trophy keywords. Developing first rank priority for each major page in your website should be the takeaway from this post. Since content is scalable, its only a matter of time, energy, content, effort and links. 

Read More Related Posts
SEO Transcends Techniques
When pondering a simple question, what is SEO? and is it just a bunch of tactics or techniques, this is what came to mind... SEO is many things, but it is ...
READ MORE
Catching SEO Blunders
Let’s face it, in the real world, sometimes things break. Maintaining your SEO efforts is as important and the initial push that put them in place to begin with; this ...
READ MORE
Does SEO Transcend Rankings?
How many of you thought that SEO was about ranking for keywords? Did you raise your hand? If so, you are not alone. Before you balk at this statement, reserve ...
READ MORE
Do You Buy, Sell or Earn Website Traffic?
The battle between contextual editorial traffic and blatant sponsored or promotional content is a struggle of polarities between businesses and search engines. The question is, do you buy, earn or ...
READ MORE
Using Video to Close Prospects
This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek ...
READ MORE
Help Search Engines and Visitors Get on the Same Page
Search engine optimization also known by the acronym SEO is comprised of multiple facets. SEO is not a linear process, but rather a holistic evolution involving intricate layers, steps and ...
READ MORE
SEO Tips to Create a Champion Page
Creating convergence through topical relevance and links is an extremely powerful SEO technique. In other words, clearly delineating a preferred landing page or champion page to represent specific keywords sends ...
READ MORE
SEO, Syndication and Social Media
There are 3 nodes of relevance to integrate holistically into an internet marketing campaign to ensure a healthy, robust online presence; those nodes or rather prerequisites are SEO, Syndication and ...
READ MORE
Block Segmentation, Duplicate Content, SEO and IR
Often you hear about the need to prevent duplicate content within your own website as it applies to SEO, but why? This is our take on why creating uniquely distinct ...
READ MORE
We Know, It’s Not Just About SEO
Just like a healthy diet, having a balanced array if nutritional variety serves the overall goal (which is to create holistic health for all functions of the body). Much in ...
READ MORE
Why SEO Transcends Tips, Tactics or Techniques
Catching SEO Blunders
Is SEO about Rankings or Authority?
Do You Earn, Buy, or Sell Traffic?
I Read Three Other Blog Posts….Now What?
SEO Guidelines
SEO Tips to Create a Champion Page
SEO, Syndication and Social Media
Block Segmentation, Duplicate Content, SEO and IR
We Know, It’s Not Just About SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Are Your Landing Pages Optimized with First Rank Priority?
Comments are closed.