in SEO by Jeffrey_Smith

Rather than thinking of SEO as an afterthought and trying to make good on a bad situation, a savvy webmaster integrates a topic holistically into their website on multiple levels to emphasize relevance through an through.

Building SEO into your Sites Core

Building SEO into the Core of Your Website

To conquer competitive verticals using SEO, you need to build topical nodes of relevance from the core of your website. This involves a holistic approach whereby the keywords are not mere extensions of fallacy or a wish list of sorts but rather dedicated regions of the site backed by solid site architecture and internal and external links.

Rescuing languishing of lackluster rankings from common SEO inadequacies is one of the multifaceted responsibilities of a skilled SEO. In specific, acquiring competitive keywords involves synthesizing keyword clusters, content and mirroring a similar core throughout the site architecture that is strategically unified to overcome common barriers to entry.

Each keyword has a tipping point as each keyword cluster builds tangible ranking momentum. The more unique relevant content that features keywords based on the co-occurrence matrix (simply put related keywords found from authoritative sites on the topic) score you extra points for a given cluster of  keywords.

Thinking of your website like each page is capable of passing along some specific facet of ranking factor from page to page (like the buddy system); through carefully managing these on page assets, you can elevate select pages as the champion page for each topic.

Over time, once a relevance threshold has been exceeded for a given keyword, key phrase or combination (theme) a website can produce a type of ranking credit like having money in the bank, except for in this instance that currency is “pent up ranking factor” that can be applied through expression on other pages within the site.

You should understand when this occurs (to ensure that you are mapping out the progress of each keyword campaign for maximum ROI) as well as what the precursors are so you can produce results on Que.

Rather than reaching into a hat and treating keyword research as a veritable wish list, in order to “rise to the top” for competitive keywords, there are specific fundamentals to keep in mind.

Avoid:

  1. Rambunctiously off-topic or sparsely written topical content. If the conversation is not about your core keywords, then consider using selective indexation (via noindex, follow or noindex, nofollow in the meta tags) to keep the sites’ semantic theme intact.
  2. Nesting content in frivolous sub folders pushing pages further away from the root folder.
  3. Lack of sufficient internal links. You have to manage link equity wisely (since competitive keywords may take hundreds or thousands of internal links).
  4. Lack of sufficient inbound deep links to critical landing pages from other websites (get 10 links or more from other websites to pages that matter).
  5. Lack of anchor text diversity (don’t use the same anchor text excessively to build links) unless you want to risk an over optimization penalty.
  6. Proper distribution of link equity; prevent orphaned content (use sitemaps, alt attributes and internal links as well as rss feeds to bolster each pages link profile).
  7. Gestation time (let the chrysalis occur like a caterpillar to butterfly) don’t expect changes to get indexed and rankings to change overnight.

In addition, titles and meta data should be transformed from a keyword wish list to a keyword specific summary of the contents of THAT PAGE and that page alone. Failure to do so squanders link equity and diffuses the theme of the pages (making them weaker and less capable of ranking for specific shingles (keyword groups).

Encourage:

  1. Relevant tiered linking based on keyword continuity (cap outbound links per page and make them count).
  2. The use of separate templates to increase usability, conversion and SEO simultaneously.
  3. Keeping key content either in the main navigation or closer to the root folder.
  4. IP Diversity and deep linking from a variety of authoritative sites.
  5. Frequent content to reinforce your websites topical theme.

The Takeaway:

The larger a website becomes the more potential there is for it to produce more traffic. However, it must coincide with your objectives for ROI, so, collaborate copy writing with SEO to maximize short term and long term monetization via traffic.

Also keep in mind, the more competitive the keyword, the more content and assistance your pages will need from site architecture, navigation and links in order to secure a stronghold in search engines. 

Read More Related Posts
Are you ranking the right pages for the right keywords?
When search engine rankings for a particular keyword plateau or recede, there are two things most people do (1) freak out or (2) build more links from other websites. However, ...
READ MORE
With SEO, Timing is Everything!
If you have ever wondered how a particular competitor used SEO to distance themselves distinctly in the top 3 positions for a competitive search term. How is it that they ...
READ MORE
Select the Page in Google Analytics to View
If you are trying to appease search engines and optimize your content through SEO, then why not look for insights from the trail they leave behind to reverse-engineer the way ...
READ MORE
Puzzled About Landing Page Performance?
The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual ...
READ MORE
In case you are outside of the bubble of search engine optimization or oblivious to it's affects, rumour as of late is, there has been a reported link audit occurring ...
READ MORE
SEO & Natural Language Discrimination By Semantic Analysis
As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of ...
READ MORE
Manage Your Websites Reputation
When you think of the word reputation, you immediately think of reputation management instead of managing the primary keywords your website ranks for and how search engines define your website. However ...
READ MORE
Why Forward Linking is as Important as Backlinks
Obviously the obsession for most is off page SEO (building or getting links from other websites)...Well, I have a little secret for you, authority trumps it all. An authority site ...
READ MORE
Niche Sites and SEO, Do They Still Work?
After experimenting with a few brand new keyword specific niche sites as personal SEO project for the past 90 days, the question came up, does a site really need backlinks ...
READ MORE
Targeting Keywords Within Your Reach
There is something to be said about targeting terms and keywords that are within your reach. Not that wishful thinking does not have its place, but before you embark ...
READ MORE
Leveraging New Landing Pages Using Related Pages
With SEO, Timing is Everything!
SEO Tips To Reverse Engineer Ranking Algorithms
Why Most Landing Pages Fail
Massive Link Audit or Quality Control for Search
SEO & Natural Language Discrimination By Semantic Analysis
Manage Your Websites Reputation
Why Forward Linking is as Important as Backlinks
Niche Sites and SEO, Do They Still Work?
Targeting Keywords Within Your Reach

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Building SEO into the Core of Your Website
  1. Thanks for taking the time to publish this article, i read this through carefully to see if I could learn something new and in a way I’m pleased to say all of these points are currently in place with our website, and you have underlined and reinforced our current SEO strategy (which is pleasing to know)

    Best regards

  2. Nina:

    Thanks for commenting and stopping by. Now its only a matter of time before relevant pages float to the top, double up and create triple rankings or one boxes once each keyword passes the tipping point…

    All the best

  3. Thanks for the nice post, it gives me more insight into SEO: such as being careful about what i write about(not to be off page)and also make sure all my articles are related to the goal of my website; i mean the keyword i want to rank for. Thanks a lot.
    Onibalusi

  4. Absolutely true!Internet today had already been adjudged as a wide market for everything that you need. You can already choose to make money online; if you also have certain skills and knowledge that would help you do it. One of the great businesses that are made possible through the internet is SEO.

  5. The article is good provides useful information & helpful as well,it gives me more insight into SEO which is more valuable for users too.I like the article very much as it is very informative and hope to see more of such articles.

Comments are closed.