in SEO by Jeffrey_Smith

While the fond memories of yesteryear may have revealed a less savvy online surfer, times have changed and now consumers surf with purpose.

surfs-up

Today’s online SEO ripples are tomorrows big waves and having the vision, market intelligence, raw talent and budget are a necessity for profiting in a competitive vertical or online landscape.

Metrics such as competition and time to market are a value divisible by conversion and are based on the costs of the human resource required (either through compensation or sweat equity) to fund the endeavor, add up. Other factors such as the price point of the product or service, how many sales are required to break even and profit, the length of sales cycle and other pivotal variables require a new approach.

A languishing economy has created a unique climate for the online business model. People are tired of renting; it’s time to invest in online real estate, (which is a website with an audience).

Let’s face it, people know what they want and they want results.  Consumers now have something they never had before, the ability to opt in and search and numerous options at their fingertips touting relevance and conscious solutions.

Whoever is under the impression that search engine rankings and keywords do not matter, or where you rank in the search engine result pages (SERPs) is missing the big-picture (a generous cross-thatching of market share).

Results are nucleus of SEO, relevant search results drive impressions and impressions can kindle emotional responses such as the impulse to purchase or the curiosity to engage your offer.

Yes, keywords do matter! Pick the wrong ones (like targeting “SEO” vs. “Web Based Marketing”) and your site is spinning its wheels with no traffic in sight. Get it right and have a killer landing page to boot and your website is now one of the most profitable commodities online for that keyword.

The battle for attention share and a scale of economy is played out across risk, reward and the amount of time it takes in between to develop rankings and continuity for lucrative and targeted pivotal phrases.

Action words are great, as they put searchers in the first person. Searches like “Fix my gmail account” or how do I [insert question here?] are quite common.

In fact, many of our top keywords that consistently drive traffic are action word / queries and it is no surprise after this conclusion. In order to broaden your sales funnel, you have to think outside the conventional approach which could confine your tact to the point of mediocrity.

If you just think “red” and most people are using keywords like “vermillion”, then how much of the potential market share are you really missing? And how will you know without the right type of semantic market intelligence?

In this context, market share is more appealing as an objective. The more elaborate keywords that my website appears for, the more opportunity it provides. The more opportunity that exists, the less risk the venture assumes.  Getting your offer in front of as many relevant consumers as possible is the objective, keywords are the keys to search behavior, and with some thought, you can reverse engineer the urgency of the user.

In this instance, approach is everything and people in “purchase mode” use a very unique array of urgent modifiers to accent keywords to find relevant results.

One emotional formula such as 20% off [product] + Free Shipping = landing page nirvana in this simple emotional quotient. Each recipe equates to a larger piece of the pie.

Marketers need to realize, the mental model of the web has evolved. Sure, there is happenstance, but there are also many more who SURF WITH PURPOSE.

By extending the array of semantic phrases and keywords your website is optimized for, you can systemically increase traffic as a by-product of competitive analysis, content creation, time, links and authority to give your pages a competitive advantage over contenders for space above the fold

Read More Related Posts
SEO Hosting: What You Need to Know
Google Rankings are based on finding the "most relevant" websites for keyword searches. Shared Hosting plans have many features - disk space, bandwidth and programming languages supported - that will ...
READ MORE
With all of the fancy jargon-rich industry terms flying around, it doesn't really matter if you call it SEO "search engine optimization", SEM "search engine marketing", SMO "social media optimization" ...
READ MORE
Themed, Flat and One-Off Site Architecture
Creating optimal URL structure is critical to search engine optimization. The one-off site structure is an SEO tactic that has been around for over 10 years and silently kicking dents ...
READ MORE
SEO Tips for Monetizing Your Web Property
Owning a website or blog is great, but how do you make money? One of the most difficult things can be to monetize your web property. Sure, anyone can create ...
READ MORE
SEO and the Volatility of Search Results
Just wanted to propose food for thought in regard to organic search engine optimization. We talked about keeping SEO natural in the past and how frequency of changes over time ...
READ MORE
The SEO Agenda
Your competition doesn’t care “if you feel good today”, “if you your profit margins are eroding” or “if your advertising budget is thinning out”. Your competition doesn't care if you don’t ...
READ MORE
The Golden Rule: SEO or Internet Marketing Should Pay for Itself
The opening statement of this title is simple and direct, and having laid the groundwork, the next paradigm to shift is that SEO in addition to any form of internet ...
READ MORE
How to Develop Domain Authority With Deep Links
Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building ...
READ MORE
What is the Purpose of SEO?
Life is about cause, effect and purpose, search engine optimization and using a search engine are no different. When you take the experience of a normal search into account, it ...
READ MORE
SEO Costs – Paying it Forward
It's no secret that the cost of SEO varies from company to company. In fact, the good SEO Experts can deliberately price themselves higher to eliminate the tire kickers and ...
READ MORE
How Could Your Hosting Company Hurt Your Google
Search Engine Marketing SEO or SMO? Who Cares
Creating Optimal URL Structure for SEO
SEO Tips to Monetize Your Website
SEO and the Volatility of Search Results
The SEO Agenda
SEO is Great, But Conversion is Even Better!
How to Develop Domain Authority With Deep Links
What is the Purpose of SEO?
SEO Costs – Paying it Forward

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.