in SEO by Jeffrey_Smith

There comes a point when you cross a particular threshold where the conditional aspects of continuity suggest alternatives, specifically in contention to SEO and conversion.

optimize-traffic

Logic suggests that we need SEO to drive traffic, just as we need traffic to increase sales; however without factoring the common denominator (which in this case is conversion) the purpose becomes obsolete.

It has been said before that SEO is never one and done, similarly managing visitor expectations and providing users with actionable conversion objectives (on every page) is mandatory to leverage and broaden the sales funnel, but how do you know when it’s time to invest in additional metrics?

Indicators such as:

  • Increases in traffic for specific keywords that fail to deliver more business/conversion.
  • New keyword appearing as top landing pages for terms outside of your preferred 2nd and 3rd tier keywords.
  • Increases in bounce or exit rates
  • New paths of navigation developing within the site from lack of continuity or indirectly providing a lack of the preferred path to visitors (inappropriate linking or not proposing a primary conversion objective), emphasis on preferred.

SEO delivers traffic, but your offer must (a) be clear enough for a 4th grader to understand (which is the average reading level for most consumers) as well as (b) clearly create an emotional trigger to make them want to take action “instead of just THINK, wow, that was great” and then buy something from one of your competitors that has a more polished landing page.

The obvious solution in this scenario is to do both. Sift through server logs or analytics to determine the keywords with the highest engagement time and determine how valuable they are to your overall marketing strategy.

Scale conversion by controlling what you can first (which is your own content) then look for ways to increase the sales funnel by going back to the drawing board with firm information and competitive intelligence as a result of keyword research and existing traffic patterns.

For example you could (a) analyze the top 50 keywords driving traffic to your website (b) create alternative landing pages for those keywords (singular, plural, synonymous variations) and then optimize them (by internally linking to them from your pages that currently rank for the root keyword in addition to deep linking from outside sources).

Within 30-90 days those new pages should be ranking (depending on the competitiveness of the keywords) which you can then assess in tandem with your existing primary traffic.

There are hundreds of strategies you could implement, naturally, finding the best one for your business is what matters.

For example, if you have a contact form that lacks engagement, provide an incentive such as sign up now to receive 10% off your next purchase or a gift card worth $200 to apply to your next “conversion objective”.  The strategy is extremely effective if visitors are on the fence. Just make sure you stand behind your offer to keep your offer ethical.

In closing, you must see SEO for what it is (a means to deliver traffic to your pages and test your offer), however, get traffic to the site and having that traffic convert must be treated as individual objectives if you want to truly optimize the user experience

Read More Related Posts
SEO Tips for Google Caffeine
As of late with the new Google caffeine algorithms making their presence known, it is more important than ever to take these SEO considerations in mind. 1)      Unique Content: Content must ...
READ MORE
Web Site Analysis
When using SEO to develop relevance for competitive keywords for your website, just remember that everybody starts at zero. Granted, initiating your campaign with a thorough web site analysis is crucial, ...
READ MORE
Optimizing Titles and Descriptions for On Page Continuity
Despite our best predictions with SEO, you can never pin-point with accuracy which keywords from a title tag, meta description or combined occurrence of a keyword on a page search ...
READ MORE
Which keyword will hook the best consumer?
There are two critical facets to any SEO or SEM campaign (1) the keywords you target and (2) how effective they are  for producing tangible sales,  leads, opt-ins or their ...
READ MORE
Niche Site or Authority Site?
After deciding which type of website to make (an authority site or niche site) determines which SEO approach you unleash on your competition. This scope and search engine optimization method depends ...
READ MORE
We Know, It’s Not Just About SEO
Just like a healthy diet, having a balanced array if nutritional variety serves the overall goal (which is to create holistic health for all functions of the body). Much in ...
READ MORE
Gaining Attention/Market Share through Value Based Conversion
In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to ...
READ MORE
SEO Positioning
Lets face it, SEO Positioning is important. The top 3 results on any given search represent 80% of the traffic funneling to those pages. Call it convenience by association, laziness ...
READ MORE
20 SEO Tips for 2010
Below are 20 SEO Tips for 2010 as a stocking stuffer from SEO Design Solutions to kick off the new year in style. It's no secret that SEO involves granular ...
READ MORE
How Scalable is Your SEO?
How scalable is your website, but more importantly how scalable is your SEO? Optimization for a small business site and optimization of a corporate enterprise web property both have unique ...
READ MORE
SEO Tips for Google Caffeine
Web Site Analysis
Optimizing Meta Titles and Descriptions
Find the Best Keywords to Bait New Consumers
Which Type of Website Should I Make?
We Know, It’s Not Just About SEO
Gaining Attention/Market Share through Value Based Conversion
SEO Positioning
20 SEO Tips for 2010
Scalability and SEO: Small Business or Enterprise SEO?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Create Traffic or Optimize Existing Traffic?
  1. Joe Butler says:

    Thanks for the helpful info. I did bnot know that the average buyer was on a 4th grade reading level. Very helpful.

  2. Another relevant post.
    Nice to speak with you yesterday..

    Joe Butler misspelled ‘bnot’. How ironic…

  3. I have studied your website with great interest. Our clients all need solid business from Online marketing and it must be profitable as well, not always easy to meet the high expectations. All in this business put a lot of emphasize on being different and since we all are trying doing that the “Internet War” offers a lot of challenges. It is also an important issue to understand that the costs for aggressive marketing on the Internet are to be considered an investment. At the same time it is imperative for our clients to understand the importance of having solid USPs in order to meet the hard competition.

  4. Thanks for giving very right way to increase the traffic.

  5. sohbet says:

    It is also an important issue to understand that the costs for aggressive marketing on the Internet are to be considered an investment. At the same time it is imperative for our clients to understand the importance of having solid USPs in order to meet the hard competition.
    very good your text.

  6. I found those articles very informative in getting the information to get websites to the top

Comments are closed.