in SEO by Jeffrey_Smith

In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to your pages.
attention-share

Search behavior is a by-product of impulse, conceptualization and taxonomy. Which means SEO should embrace various attention silos to funnel visitors to a relevant and timely solution to maximize user-engagement.

It all boils down to impressions, (1) the impression your content leaves on the website’s global keyword density (2) the impression search engines receive when they spider and index the page (3) the impression a visitor has of the information presented (both in delivery and design).

Each impression is unique (despite the keywords since each individual viewing your site is unique), hence, your website must have a suitable information architecture in order to embrace diversity and provide the most robust user experience (to embrace various types of consumers).

Using the wrong approach on the wrong persona equates to disdain, high bounce rates and diminished user satisfaction. Remember, despite the original intention of your landing page, visitors have their own reasons when they arrive.

Based on the impulse that prompted them to search, where they are in the sales cycle (either kicking tires or just gathering information to facilitate a decision), each has a button to trigger response.

1) For New Users Why not offer a Primer on the Topic? – Cover the known pitfalls and truly put yourself in their situation and think, how can I make a memorable impression when their mindset shifts and they are ready to move forward.

How long would it take to make an e-book on your beloved topic? You could then build your list for future marketing promotions by requesting a name and email address to use for email marketing campaigns (to build a relationship until they are ready to purchase).

Remember, people purchase when THEY want to, not always when YOU want them to. It’s all about trust, continuity, supply and demand, but first, use mechanisms to build trust through providing inherent value (and they will reciprocate).

Now all sales are based on impulse, it may take 3,4,5 or 10 rounds of investigation for some, before they pull the trigger on an SEO, internet marketing campaign or whatever product or service you are selling.

The tactic here is to stand out enough to establish your brand or position heads above your competition in order to capture the threshold of “attention share” from each visitor and make an impression.

2) Use Problem / Solution Comparisons for Market Positioning – You could essentially take a competitive snapshot of the landscape, spend a day “surfing as a consumer”, analyze your competition, perform competitive analysis. You could write down their offers, look at the method provided then compile a report based on price /value or benefit based metrics to create the definitive guide.

In this instance, your competition can aid you in differentiating your product or service. There is nothing like a product shoot-out or benefit to benefit based summary with detailed explanations to position your brand in the mind of the consumer.

3) Create a Service or Interactive Tool that Consumers can use to Automate Rigorous Tasks – By identifying clear obstructions in methods used to mine information or assess a product or service, your company could provide some type of mashup or tool that prospects can use to (a) find additional information (to facilitate their purchase) or (b) brand your website while they are searching. Granted, this require more ingenuity on your behalf and a budget to support development costs, but this is where widgets, plug –ins or modules, browser add ons and the like can position your brand heads and shoulders above complacent competitors.

Aside from other fundamental marketing methods, I am not suggesting to build a statistical analysis model of the demographic profile of your ideal target consumer, but rather to be conscientious of their needs and the vocabulary to find vibrant buzzwords, applications or a need for expert analysis or opinion that you can capitalize on.

If building tools, widgets or e-books to engage “the attention share” of your market is not your thing, then worst case, you could always emphasize on page changes within your own website to increase organic relevance for the primary, secondary and tertiary keywords that have a proven history of conversion.

By using buzzwords and incorporating them into your landing pages, white papers, blog posts or highly trafficked pages, that increases the likelihood of long-tail traffic reaching your pages with eager consumers attached.

By embracing search behavior (1) understanding the problem or conundrum (2) providing a clear benefit to the user with a solution (3) providing valuable insights, reports or tools and (4) using mechanisms to build your list or relationships, you can sculpt a medium of loyal repeat customers that reduce your dependency on spending additional revenue to increase your reach or market share.

People inherently promote useful information, unique viewpoints and companies who go above and beyond to aid them in some way, shape or form.

What we are suggesting is, look outside of traditional stale / topical relationships (treating visitors like cattle) by trying to herd them into a decision, before you give them ample reason to understand why your brand, product or service is inherently better.

Take the time to share real benefits, show concrete examples, provide references or allow others to see for themselves with some type of trial why your product, brand or service is the best, and through your insistence of value first you will attract a higher caliber of consumer (which is always nice after the sale).

Read More Related Posts
For those of you who have installed the SEO Ultimate SEO Plugin for WordPress from SEO Design Solutions and are have patiently waited for information about the feature-rich dashboard and ...
READ MORE
Consolidating On Page SEO with Content, Navigation and Links
The first and most powerful source for SEO and rankings is your own website. A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) ...
READ MORE
In this video Matt DaCruz from Themezoom Revolution walks you through setting up an SEO-infused semantic silo from scratch in DWS from their recently polished, refined graphic user interface. This ...
READ MORE
The Differences Between the SEO and Affiliate Mindset
Today's topic is the difference, advantages and disadvantages of SEO and affiliate marketing mindset. The affiliate mindset is bred as a hybrid of function and opportunity. What lays between them is ...
READ MORE
Search Engine Optimization, Fad or Fact An increasing number of businesses are beginning to realize that not using your website to it’s full potential is essentially not the best idea. ...
READ MORE
Keywords, Click Throughs and Common Sense
Let's face it, keywords only matter for SEO or PPC, if people actually click them. What occurs next after the post-click is equally as important to make sure they take ...
READ MORE
SEO Ultimate Version 2.0 from SEO Design Solutions
Wouldn’t it be nice to create streamlined SEO protocols to optimize content naturally or have the ability to go back to your legacy content and revise any element of the ...
READ MORE
Today's post is about SEO penalties, how they are created and some ways to remove them. Usually I don't like to reference other sources, but I couldn't resist to post ...
READ MORE
Which keyword will hook the best consumer?
There are two critical facets to any SEO or SEM campaign (1) the keywords you target and (2) how effective they are  for producing tangible sales,  leads, opt-ins or their ...
READ MORE
Keyword Research: At the Root of Organic Search
You have to dig deep to discover the roots of organic search when plotting which keywords and audiences are candidates for conversion. Instead of haphazardly targeting nebulous keywords or competitive rankings; ...
READ MORE
The SEO Ultimate WordPress Plugin Video Tutorial
Consolidating On Page SEO with Content, Navigation and
Real SEO Tools, Serious Results!
The Differences Between the SEO and Affiliate Mindset
Does your website need SEO?
Keyword Performance: Clickthroughs and Common Sense
SEO Ultimate WordPress SEO Plugin Version 2.0 Released!
SEO Penalties and How to Remove Them
Find the Best Keywords to Bait New Consumers
Organic Search: Top Keyword Modifiers Revealed!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

14 thoughts on “Gaining Attention/Market Share through Value Based Conversion
  1. This is article is so true. A alot marketers using PPC should take heed the advice in this article. They probably could decrease the costs of their PPC campaigns by focusing on their customers’ needs more than they do so.

  2. They probably could decrease the costs of their PPC campaigns by focusing on their customers’ needs more than they do so.

  3. Good info Bro.
    Keep it up.

Comments are closed.