Is Your Grasp of Search Engine Optimization Optimized?
Search Engine Optimization is about more than just continuity, frictionless relevant context, site structure and link popularity.
With hundreds of on-page and off-page SEO criteria up for analysis and scrutiny from search engine algorithms, search engine optimization can be divided into multiple facets that require equal attention to augment and nurture your sites holistic profile.
Is Your SEO Optimized?
Despite the clamor as of late from from those who insist that Search engine optimization is dying, on the contrary, SEO in fact is evolving. The umbrella of search engine optimization services have become a synthesis of analytics, usability, web design, programming and marketing. Despite the labels we affix to this conundrum, the fact is, optimization boils down to streamlining overt resistance and finding the optimal balance between each variable.
The “new definition of search engine optimization” implies thinking beyond the point of discovery:
- Is your content socially optimized? to overcome subjective resistance (is your content engaging).
- Are searchers seeking information on the topic? (is there enough supply and demand for information foraging from consumers to warrant the topic).
- Is your content commercially viable to overcome marketing resistance? ( if commerce is your objective, then how useful is your unique selling proposition).
Each day, millions of new sites are being indexed which invariably impact the relevance model and where you fit in. It is imperative to constantly refine or augment your content, ensure that site popularity is encroaching on viral distribution through RSS, link building or online promotion strategies and above all, maintaining the integrity of your theme to encourage trust rank and eventual website authority is a must.
In closing, Optimization for search engines and humans alike will continue to evolve as a holistic science of interaction. Depending on your ability to interpret the signals of change (the shift from links to relevance and authority for example) will determine your ability to embrace and execute change to align your tactics with new methods of evaluation as they unfold.
SEO is far from dead, it is merely undergoing it’s own optimization…
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