Search Engine Optimization is about more than just continuity, frictionless relevant context, site structure and link popularity.
With hundreds of on-page and off-page SEO criteria up for analysis and scrutiny from search engine algorithms, search engine optimization can be divided into multiple facets that require equal attention to augment and nurture your sites holistic profile.
Is Your SEO Optimized?
Despite the clamor as of late from from those who insist that Search engine optimization is dying, on the contrary, SEO in fact is evolving. The umbrella of search engine optimization services have become a synthesis of analytics, usability, web design, programming and marketing. Despite the labels we affix to this conundrum, the fact is, optimization boils down to streamlining overt resistance and finding the optimal balance between each variable.
The “new definition of search engine optimization” implies thinking beyond the point of discovery:
- Is your content socially optimized? to overcome subjective resistance (is your content engaging).
- Are searchers seeking information on the topic? (is there enough supply and demand for information foraging from consumers to warrant the topic).
- Is your content commercially viable to overcome marketing resistance? ( if commerce is your objective, then how useful is your unique selling proposition).
Each day, millions of new sites are being indexed which invariably impact the relevance model and where you fit in. It is imperative to constantly refine or augment your content, ensure that site popularity is encroaching on viral distribution through RSS, link building or online promotion strategies and above all, maintaining the integrity of your theme to encourage trust rank and eventual website authority is a must.
In closing, Optimization for search engines and humans alike will continue to evolve as a holistic science of interaction. Depending on your ability to interpret the signals of change (the shift from links to relevance and authority for example) will determine your ability to embrace and execute change to align your tactics with new methods of evaluation as they unfold.
SEO is far from dead, it is merely undergoing it’s own optimization…
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5 Comments
I definitely agree with this Jefferey. I recently wrote a post about the “Three Wise Men” of online marketing; Analytics, SEO, and Conversion Optimization. I think SEO has become a springboard for so many other disciplines, and I see some search marketers even branching off. I myself, began in SEO, but have really started getting into the conversion analysis arena which seems to grasp more of my attention. Had it not been for the holistic progression of SEO, I probably wouldn’t have ventured into that new territory. Good times ahead.
Likewise Amad, we are considering using our knowledge and branching into private ventures. I suspect, this will become a growing trend as SEO’s will become less dependent on clients and have additional revenue streams to pursue.
There’s a rather annoying trend evolving whereby SEOs co-opt traditional disciplines in the face of a declining market opportunity for what SEO truly is. Saying “good content creation” is SEO is like an entertainment PR Rep saying that “good movie making” is part of public relations. Sure, you need one to have the other, but at it’s core content creation has nothing to do with SEO. The same goes for programming, usability, and general web design. Sure, all need to take SEO into account during the process, but the best practices that SEO requires are largely simple to institutionalize or already part of the process.
SEOs are enjoying a heyday that has already started to decline.
Decline, I beg to differ. However content creation is part of theming which is largely responsible for relevance. I understand your argument, but fail to see how this statement lacks truth.
“The umbrella of search engine optimization services have become a synthesis of analytics, usability, web design, programming and marketing.”
In our world, vying for competitive terms is nothing short of that. Thanks for commenting.
but most important is link building that makes a lot of difference in Google rankings
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[...] Conversion Optimization is simple in theory, you assess the number of people visiting the page divided by the number of people who performed the desired action. Then you assign performance benchmarks that you can track and assess to increase over a specified time. This is more about finesse and no budget will fix a problem of this magnitude on its own. [...]