in SEO by Jeffrey_Smith

Just like a healthy diet, having a balanced array if nutritional variety serves the overall goal (which is to create holistic health for all functions of the body). Much in the same way, SEO is a great supplement in addition to off line promotion or traditional marketing mediums.

not-enough

SEO is often misunderstood by the masses; it is not a savior to your website if your content or landing pages lack persuasion and fail to convey value to each visitor, or at least define your content to have a specific impact.

Before putting your eggs in one basket, it is important to understand the mechanism of search. Search represents a means to an end, without it, there would be other ways for consumers to find products, services and the like, but let’s face it, comparison shopping, reputation and convenient access to information is only a few keystrokes away with an internet connection.

So, without trying to make SEO something it is not, it is important to understand the premise of search engine positioning. To all of the PR firms pushing the envelope of traditional marketing, all of the print based mediums having to acknowledge the power of the web, waning radio advertising and selective campaigns for television vs. the wild west of marketing it once was….finding value and getting the maximum return on your investment online is imperative.

Yes, we know, it’s not just about SEO. You have to have a cohesive plan to funnel the right type of audience to your product, service or solution. More importantly, if another medium for reaching your ideal audience works better, faster or cheaper than your existing model, then you had better learn to embrace it or be overwhelmed by your competitors that will.

Things such as adding a blog to engage readers and use RSS feeds to promote your message, creating a few videos on the core topic of your business model and publishing them online through video optimization which uses powerful platforms like youtube.com to get your brand new exposure or create a viral effect.

In reality, the realization is simple; ignore online marketing at your own expense. Granted, not everything lends itself to an online marketing plan, but chances are, for 90 % of products currently being sold in other mediums that there is a way to couple a promotion, mindset or organic search campaign around key words people would use to search for such products and if your offer is positioned properly, then your business can prosper.

Once a visitor arrives, it’s all about the user experience, their reason for being there, what it is you offer, how you offer it, how trusted the offer is (will I do business with you, or your competitor). Aside from this, the real question is, how urgent is their need for a solution? Are they ready to act right now, next week, next month? All of these variables ultimately sculpt the outcome of that session.

True, someone “just looking” in the initial stages of information gathering phase (that may eventually make a comparison / decision) does not have the same motivation, emotional tempo or buttons as someone who has a clear, urgent need and requires an instant solution.

The reality is, SEO delivers traffic, but once the visitor arrives, it’s up to the look, feel and tone of your content and visual coherence that impact the emotional appeal of the visitor to TAKE ACTION. Don’t make the mistake of using SEO to drive traffic to a website that lacks the proper ingredients of engagement. Use the “who, what, where, when and how” based logic to appease those in the information gathering stage and use a problem / solution based landing page, bullet points to consolidate concepts and visual images to reinforce your offer.

As a result, you can rely less on “putting your eggs in one basket” with pay per click marketing (PPC), print, radio or other marketing mediums that funnel leads that convert to your website. 

Read More Related Posts
Do Your Pages Suffer from the Search Engine Shuffle?
Search engine optimization (SEO) is all about ranking your pages in the highest possible position in the search engine result pages. The great thing about search engine positioning is, a higher ...
READ MORE
The Trinity of Traffic, Credibility and Conversion
There are three things you need to be successful online – traffic, credibility and conversion. Anything else is a mere transitory step for one of these three primary prerequisites for ...
READ MORE
The Inevitable Cycle
Do you understand the correlation of cause and effect, supply and demand and the psychology of desire and fulfillment? While most struggling to make money online may not, those who ...
READ MORE
Title Tags and SEO
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders ...
READ MORE
How to Dethrone Competitors using SEMRush, Compete, SpyFu and Alexa.
Looking for a quick way to data mine competitors keywords to determine if they are worth the hassle to optimize? After reading this quick SEO tip and using a few ...
READ MORE
With SEO, Timing is Everything!
If you have ever wondered how a particular competitor used SEO to distance themselves distinctly in the top 3 positions for a competitive search term. How is it that they ...
READ MORE
The Difference Between Keyword and Market Research
Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken ...
READ MORE
The Tireless Quest to Reach the Top
Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn't add up. No matter how many times you have seen or used ...
READ MORE
Observing SEO Metrics
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is ...
READ MORE
Which Types of Keywords are Best for SEO?
Today's SEO Tip will cover semantic Theming and Siloing your website to increase topical relevance and search engine rankings. There are a number of  ways to achieve top rankings in search ...
READ MORE
SEO and The Search Engine Shuffle
The Trinity of Traffic, Credibility and Conversion
How to Make Money Online:Give People What They
SEO Your Title Tags
SEO Tips to Find Competitors’ Keywords
With SEO, Timing is Everything!
The Difference Between Keyword and Market Research
SEO Rankings, Trust and Relevance Signals
3 Primary SEO Principles
SEO Tips for Theming and Siloing

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “We Know, It’s Not Just About SEO
  1. Thank you very much for sharing this great information, I read this complete article. good topic really helpful for web developers and SEO

  2. SEO Expert says:

    I totally agree with you, SEO work is just to bring traffic. If there is problem with your site stricture you need to changed and make it visible to visitors. SEO can help you to design a visible website to visitors.

  3. I agree with you seo expert guy that seo work is just to bring traffic and the structure and designing is not a part of an seo.

Comments are closed.