in SEO by Jeffrey_Smith

Just like a healthy diet, having a balanced array if nutritional variety serves the overall goal (which is to create holistic health for all functions of the body). Much in the same way, SEO is a great supplement in addition to off line promotion or traditional marketing mediums.

not-enough

SEO is often misunderstood by the masses; it is not a savior to your website if your content or landing pages lack persuasion and fail to convey value to each visitor, or at least define your content to have a specific impact.

Before putting your eggs in one basket, it is important to understand the mechanism of search. Search represents a means to an end, without it, there would be other ways for consumers to find products, services and the like, but let’s face it, comparison shopping, reputation and convenient access to information is only a few keystrokes away with an internet connection.

So, without trying to make SEO something it is not, it is important to understand the premise of search engine positioning. To all of the PR firms pushing the envelope of traditional marketing, all of the print based mediums having to acknowledge the power of the web, waning radio advertising and selective campaigns for television vs. the wild west of marketing it once was….finding value and getting the maximum return on your investment online is imperative.

Yes, we know, it’s not just about SEO. You have to have a cohesive plan to funnel the right type of audience to your product, service or solution. More importantly, if another medium for reaching your ideal audience works better, faster or cheaper than your existing model, then you had better learn to embrace it or be overwhelmed by your competitors that will.

Things such as adding a blog to engage readers and use RSS feeds to promote your message, creating a few videos on the core topic of your business model and publishing them online through video optimization which uses powerful platforms like youtube.com to get your brand new exposure or create a viral effect.

In reality, the realization is simple; ignore online marketing at your own expense. Granted, not everything lends itself to an online marketing plan, but chances are, for 90 % of products currently being sold in other mediums that there is a way to couple a promotion, mindset or organic search campaign around key words people would use to search for such products and if your offer is positioned properly, then your business can prosper.

Once a visitor arrives, it’s all about the user experience, their reason for being there, what it is you offer, how you offer it, how trusted the offer is (will I do business with you, or your competitor). Aside from this, the real question is, how urgent is their need for a solution? Are they ready to act right now, next week, next month? All of these variables ultimately sculpt the outcome of that session.

True, someone “just looking” in the initial stages of information gathering phase (that may eventually make a comparison / decision) does not have the same motivation, emotional tempo or buttons as someone who has a clear, urgent need and requires an instant solution.

The reality is, SEO delivers traffic, but once the visitor arrives, it’s up to the look, feel and tone of your content and visual coherence that impact the emotional appeal of the visitor to TAKE ACTION. Don’t make the mistake of using SEO to drive traffic to a website that lacks the proper ingredients of engagement. Use the “who, what, where, when and how” based logic to appease those in the information gathering stage and use a problem / solution based landing page, bullet points to consolidate concepts and visual images to reinforce your offer.

As a result, you can rely less on “putting your eggs in one basket” with pay per click marketing (PPC), print, radio or other marketing mediums that funnel leads that convert to your website. 

Read More Related Posts
Why Forward Linking is as Important as Backlinks
Obviously the obsession for most is off page SEO (building or getting links from other websites)...Well, I have a little secret for you, authority trumps it all. An authority site ...
READ MORE
What constitutes the birth of one industry is oftentimes the death of another. With all of the internet buzz words flying around these days like Seo Web Design, Web 2.0, ...
READ MORE
Targeting Search Behaviors Instead of Just Keywords
If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search ...
READ MORE
SEO Dependency – Do Your Rankings Rely Too Much on The Home Page?
Are your search engine rankings depending too much on one page (like your homepage) or one sub folder of your website? If so, here are a few tips to spread ...
READ MORE
To Follow or No Follow the Page Rank Sculpting Saga Continues
As the tension mounts for SEO practitioners regarding the recent comments from Matt Cutts (head of the Google Web Spam Team) at SMX Advanced regarding the Google no-follow conundrum (to ...
READ MORE
Basic SEO Solutions for Common SEO Mistakes
So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, ...
READ MORE
Tips for Using SEO Ultimate WordPress SEO Plugin
Ok, so you're using WordPress for your blogging platform or CMS (content management system), why? Because its (1) easy to use (2) scalable and (3) if tweaked properly like these ...
READ MORE
Consolidating On Page SEO with Content, Navigation and Links
The first and most powerful source for SEO and rankings is your own website. A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) ...
READ MORE
SEO Transcends Techniques
When pondering a simple question, what is SEO? and is it just a bunch of tactics or techniques, this is what came to mind... SEO is many things, but it is ...
READ MORE
Which Types of Keywords are Best for SEO?
One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most ...
READ MORE
Why Forward Linking is as Important as Backlinks
SEO Technology?, Web 2.0?, Seo Web Design? What’s
Targeting Behavioral Keywords
SEO Dependency – Do Your Rankings Rely Too
To Follow or Not to Follow: The SEO/Google
5 SEO Tips to Avoid Common SEO Mistakes
Tips for Using SEO Ultimate WordPress SEO Plugin
Consolidating On Page SEO with Content, Navigation and
Why SEO Transcends Tips, Tactics or Techniques
Which Types of Keywords are Best for SEO?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “We Know, It’s Not Just About SEO
  1. Thank you very much for sharing this great information, I read this complete article. good topic really helpful for web developers and SEO

  2. SEO Expert says:

    I totally agree with you, SEO work is just to bring traffic. If there is problem with your site stricture you need to changed and make it visible to visitors. SEO can help you to design a visible website to visitors.

  3. I agree with you seo expert guy that seo work is just to bring traffic and the structure and designing is not a part of an seo.

Comments are closed.