in SEO by Jeffrey_Smith

Keyword research is the first step in any SEO (search engine optimization) campaign. This is the phase where you compile various critical keywords based on your vertical market, competitors, trend analysis and emerging market trends.

Choosing the Right Keywords for Commerce

Choosing the Right Keywords for Commerce

The key is to find the sweet spot in between where context, action words and intent overlap and then create clear and decisive conversion funnels to corresponding pages to facilitate consumer engagement and e-commerce.

It doesn’t matter if you understand of embrace the function of keyword research, it is either your website sitting atop of thousands of keywords in a coveted position, Wikipedia or your competitors.

However, the more online real estate you can occupy through domain authority, on page relevance and positioning, the less dependency you require on other methods of driving traffic to your web property.

Just like a physical brick and mortar business, having a successful and thriving destination for commerce online equates to relevance, convenience, presentation and orderliness to facilitate a satisfied consumer experience.

Keywords represent the conversation of commerce and are the most fundamental path to your preferred pages that indelibly sculpt the degree of expectation when a user finds your website using them. The correlation of relevance and orientation (once visitors arrive) is imperative to establish a precedence for wandering shoppers who are actively seeking solace each time they execute a search online.

Just as no two individuals think alike, “no two individuals search alike”, so, owning the proverbial gap that resides in between the root phrase and the context of various modifiers, adjectives and synonyms is mandatory in order to garner a larger percentage of the market and ambient traffic.

Keywords are a means to an end and deliver interested consumers (based on the way they are compiled in a search). The objective for marketers is to maximize and streamline conversions as a result of the continuity that results from the keyword and landing page’s orientation.

If you can deliver context and continuity from the onset, combine that with positioning and you have an unstoppable 1-2 punch that puts your web property in a category of its own.

It is the websites that understand that positioning starts with the snippet (which is the group of words displayed under your listing in a search engine) and ends within the first 7-10 seconds after a user lands on your pages.

All traffic is not created equal, some are tire-kickers, others are foraging information (for future purchases) or comparing variables; while other sources of traffic are simply impulsive or wanton surfing with no sense of intent.

What metrics differentiate your websites ability to convert are (a) which keywords you optimize (b) how many pages you have to dedicate to the process of conversion and (c) the array of relevance you are able to create from positioning overlapping keywords and landing pages.

Considerations for Keyword Research:

The Market

  • The Size of the Market
  • The Target Demographic
  • The Nuances and Lingo they Might Use i.e. is there Intrinsic or Industry-Specific Jargon Used?
  • What are the Pain Points and Respective Keywords Used?
  • Who Dominates the Space (Industry Giants, Editorial Content, Anyone)?

The Consumer

  • What Actions Words are Important? Keyword augmented with pricing, consulting, best, affordable, expert, etc.
  • Is the product or service seasonal?
  • Is it an impulse item or are there multiple steps required?

The Cross-Section

  • Is cross-promotion a possibility (consumers searching for travel are also searching for rental cars).
  • Which tense is being used (find my, what is, who has the best, etc.) can also be used to zero-in on a specific type of consumer further along or closer to the end of the sales cycle.
  • Can you web property be scaled to accommodate a larger footprint for relevance through adding additional related content and landing pages?

Keyword Modifiers

  • Which modifiers are best for conversion?
  • Have you created specific pages in your website to accommodate distinct personality types who might use keywords such as affordable, best, leading, for sale, deals on, etc?

Long-Tail Keywords

  • Are long-tail keywords important for your business model?
  • Do GEO specific searches comprise a preferred target audience for your business?
  • If long-tail keywords are not important, then how does the site get traffic (top tier competitive keywords, branded search terms, etc.)

Another prominent reason to revisit keyword selection is often sites have a tendency to stagnate or lose buoyancy over time, so you will need to reinforce topical relevance by adding fresh content on a regular basis.

Each time you add a word to any page on a website, you increase the probability of a search engine using that keyword shingle [word or group of words] as a potential hit for a search engine query. The emphasis of context by using various related keywords produces the appropriate signals of relevance that allow a page (or site) to rank for a variety of keyword combination’s.

Why fuss over a few when you can dominate an entire market. For those of you who are the do it yourself types, here are a few links to proven SEO tips on keywords and keyword research.

Suggested Reading:

Read More Related Posts
Sacrificing Content for Relevance using SEO
Sometimes you have to "make sacrifices" to keep your website lean, relevant and mean. Every time you add content to your website, the global term weights shift within that site ...
READ MORE
Is Your Sales Funnel Informational, Navigational or Transactional?
Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? ...
READ MORE
How New Content and Post Frequency Impact SEO
Today's topic is based on the importance of refreshing your on page content from time to time to toggle "the fresh content factor" to get a boost in the SERPs ...
READ MORE
Search Engine Mannerisms
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the ...
READ MORE
4 Integral Firefox SEO Extensions
One of the great things about Firefox is how extensible it is. Its enormous add-on library includes themes, persona's, search packs and, most importantly, extensions that add features and tools ...
READ MORE
SEO Ultimate All In One SEO Plugin Version 1.3 Released!
The revolutionary WordPress SEO plugin from SEO Design Solutions has just been upgraded yet again, this time with a new module that lets you fine-tune the anchor text of a ...
READ MORE
Getting Back on Track After the Google Mayday Aftermath
If you spend as much time analyzing the SERPs (search engine result pages) as we do for the purpose of proactive SEO planning, you are bound to catch patterns or ...
READ MORE
SEO Tips for Building Links, Trust and Authority
Have you ever wondered why trusted links are better for SEO than untrusted link neighborhoods for securing a stable search engine position? Link neighborhood directly correlates to the company you ...
READ MORE
What to Do When Keywords Plateau in the SERPs
Have you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages? After performing SEO on thousands of websites ...
READ MORE
SEO Tips to Develop a Tactical Game Plan
Websites do not optimize themselves; they need SEO, a game plan and tactful execution to overcome savvy competitor’s intent on ranking in the top 3 results for any respective profit-bearing ...
READ MORE
Sacrificing Content for Relevance using SEO
Search Engine Traffic and the Sales Funnel
How New Content and Post Frequency Impact SEO
Search Engine Mannerisms
4 Essential Firefox Plugins to Help Your SEO
SEO Ultimate WordPress SEO Plugin Version 1.3 Released
SEO Tips for the Google Mayday Algorithm Aftermath
SEO Tips to Build Links, Trust and Authority
What to Do When Keywords Plateau in the
SEO Tips for Creating a Strategic Game Plan

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

11 thoughts on “Keyword Research is the Key to E-Commerce
  1. waqas says:

    Awesome posting i really like seodesignsolution.

  2. Glad you enjoyed the post…

  3. Targeting some ultra-competitive keywords is as good as shooting yourself in the foot unless you’ve got massive amounts of time and resources to throw at the problem.Finding long-tail and targeted search phrases that are actually getting traffic can mean the difference between SEO success and failure. Be reasonable in your expectations, and fight the big guys by researching long-tail search phrases that have slipped beneath the radar.

  4. Bingo on that one! Never underestimate the long-tail of search.

  5. I have been researching this for a very long time now and I have not been able to find such top quality information untill I came to your blog today.

    Mark McCulloch

Comments are closed.