in SEO by Jeffrey_Smith

One of the prerequisites of SEO, is to think holistically and not just measure data points or draw conclusions based on  linear perspective alone.

Managing Keyword Popularity

Managing Keyword Popularity

SEO is multidimensional and keywords are the currency of conversion and intent. Managing your websites keyword popularity is a full time responsibility as rankings vacillate daily in search engines. Despite the algorithmic sway, a solid optimization strategy should produce progressive undertones of  long-term stability, conversion and growth.

A website is like a living, breathing organism; you need keep pages optimal and keyword-centric (for organic rankings) while simultaneously asynchronous while managing conversions.

In other words, each page should be considered as “its own website” with “it’s own links and pecking order”, with a focal point of 4-6 phrase match and exact keyword combinations. Keep in mind that search engine rankings are by the page.

A website that has individual pages with consolidated ranking factor (such as 2000 inbound links or more to a specific landing page) means that  page is a contender. Manage enough of them, and it will be difficult for competition to keep up, with either link velocity or authority.

The long-tail keywords will look after themselves, based on the context of the conversation on your pages. A keyword and modifier bridged across multiple pages is adequate to extract a direct hit when 2 or more ranking factors are present.

A mention in the title, another keyword in the meta tag and somewhere on the page a link contains the relevant shingles (groups of words) that can evoke a search engine result. Meanwhile, the more pages as website contains the more collective ranking power it can consolidate to achieve a preferred ranking.

You have to manage the momentum of producing enough relevant content to surpass the competitive threshold, a consistent post frequency, the proper off page link velocity for acquiring links and ensuring your content is linked internally in an optimal fashion.

A keyword is either on its way up, taking a break while gaining authority or receding as new entrants jockey for top 10 positioning. This is the basis of organic SEO. Organic search implies that there is a process that requires delicate stages to cultivate.

Just like a plant, if a keyword is ignored or neglected, it becomes complacent and withers (fizzles out and plateaus). Managing keywords collectively requires the ability to nurture each semantic cluster holistically while keeping the trajectory of all pages collectively buoyant.

Just like the process of mitosis where cells continually regenerate and multiple, keywords also have this inherent characteristic; they stem and reproduce over time. This is, granted, that each keyword is nourished properly, pruned for relevance and fertilized with the proper array of content (to cross the tipping point) time, internal and external links.

I had this conversation with a client today about how each organic keyword is virtually its own campaign, and how difficult it is to quantify the degree of regard or rate of response search engines reciprocate based on your optimization attempts.

Sometimes, keyword rise straight to the top, other times; they take time, mosey along and then springboard. In many ways, SEO is like a Rubik’s cube, where one wrong change could have either disastrous consequences or amazing results.

The key is to know which changes facilitate a temporal fix or a genuine solution. Just as there are no real remedies for poor site architecture, poor internal linking (if even existent) and lack of content to quell search engine optimization efforts.

SEO’s do not make the rules, yet, we must adhere to the weights search engine algorithms set as a common modality such as (a) having enough content on a topic (b) having enough off page popularity or (c) enough age and trust to surpass other competitors.

It is a constant balancing act of on page refinements, assessment of the market (to manage time/keywords and conversions) as well as having enough vision to bridal the authority and keep a site themed with intent.

Beyond just acquiring traffic, the real technique is to intersect consumers, keywords and landing pages to facilitate post-click marketing and increase the percentage of conversions per impression. One way to expedite that is to pay attention to which keywords genuinely perform and which ones you have to cut loose and allow to recede based on conversion. 

Read More Related Posts
SEO Ultimate Module Manager
Planning is just as big a part of SEO as execution. If a flaw is present in either, the website pays the price. Built within the fabric of the SEO ...
On Page Optimizations
On-page optimizations On Page SEO requires a specific type of tact. Elements of each page, both visible and embedded in the code, can help search engines understand the content of the ...
Niche Site or Authority Site?
After deciding which type of website to make (an authority site or niche site) determines which SEO approach you unleash on your competition. This scope and search engine optimization method depends ...
SEO Tips to Create a Champion Page
Creating convergence through topical relevance and links is an extremely powerful SEO technique. In other words, clearly delineating a preferred landing page or champion page to represent specific keywords sends ...
Themed, Flat and One-Off Site Architecture
Creating optimal URL structure is critical to search engine optimization. The one-off site structure is an SEO tactic that has been around for over 10 years and silently kicking dents ...
Maximize Market Share with Keyword Modifiers
To maximize exposure and market share in search engines, you need to make the most of search engine proven synonyms and alternative keyword modifiers. Modifiers (alternative yet specific keywords) are what ...
Keeping SEO Natural
Don't be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining ...
Choosing the right SEO company as a potential partner for your business and online success is crucial. One method, much like the “try before you buy” free sample involves getting ...
Finding the Right SEO Company for the Best SEO Services
Search engine optimization otherwise known as SEO, is comprised of multiple disciplines. Each has its roots in improving a websites performance by streamlining facets ranging from site and information architecture, ...
What To Expect From SEO
With all of the variables that can affect a website and impact search engine rankings, organic search engine optimization has inherent benchmarks used to determine how and what type of ...
SEO Tips for Using the SEO Ultimate Competitive
SEO Tips for On Page Optimizations
Which Type of Website Should I Make?
SEO Tips to Create a Champion Page
Creating Optimal URL Structure for SEO
Increase Market Share with SEO Modifiers
Keeping SEO Natural
SEO Review: Get a FREE SEO Review!
Finding the Right SEO Company for the Best
What To Expect From SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “Managing Keyword Popularity and Conversion
  1. Sourav says:

    Well very recently I started thinking that conversion should be the main thing. Whats the use of getting 5 sells out of 50 visits whereas another website can generate 5 sells out of 30 visits. I don’t think whether I’m on the right track or not….Anyway conversion is important.


  2. Melissa says:

    I agree with your analysis on the important of link velocity Jeffrey. We have developed a new web based tool that actually tracks link velocity for a specific site and its competitors. It’s 100% free to use. I would love to get your feedback on it.

  3. Hi Melissa

    I will sign up, use your tool, then provide some feedback in a post.

    Great idea by the way and thanks for visiting

Comments are closed.